WHITE PAPER:
This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
WHITE PAPER:
In this white paper, we advocate a new definition for Enterprise 2.0. We explain the business drivers and demographic changes that are forcing new, collaborative business models. We identify the technological capabilities required for an Enterprise 2.0 platform, and highlight the transformational abilities of such a platform.
WHITE PAPER:
Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
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This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
WHITE PAPER:
In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
WHITE PAPER:
Drools, a business rules management system (BRMS) created by members of the JBoss developer community, offers the innovation you need for early stage projects or proof-of-concepts. But when it comes to mission-critical applications, don't you want the assurance of SLA-based support, patches, and updates?
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This resource examines how you can make your organization a dynamic business with the right set of innovative and proactive applications and tools.
WHITE PAPER:
This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
WHITE PAPER:
Are you sitting on your data with no plan? Do you know how to capitalize on information you already have? This whitepaper dives into the world of profiting from data. Access now to discover 4 essential steps to getting started, as well as challenges to overcome and a discussion on the importance of data integrity.
WHITE PAPER:
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
