Business of Information Technology  >   Business Processes  >   Marketing  >   Market Research  >  

Demographics

RSS Feed   
Demographics Reports
 
Build for Change – the Risk of Customerpocalypse
sponsored by ComputerWeekly.com
BOOK: The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

ComputerWeekly.com

Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, we advocate a new definition for Enterprise 2.0. We explain the business drivers and demographic changes that are forcing new, collaborative business models. We identify the technological capabilities required for an Enterprise 2.0 platform, and highlight the transformational abilities of such a platform.
Posted: 05 May 2009 | Published: 01 Dec 2008

Oracle Corporation

Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER: Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007

IBM

Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
sponsored by IBM
WHITE PAPER: This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
Posted: 14 May 2008 | Published: 01 Jan 2007

IBM

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

IBM Smart Analytics System Demo
sponsored by IBM
PRODUCT DEMO: This demo helps customers learn about IBM Smart Analytics System product offerings and benefits. 
Posted: 17 Mar 2011 | Premiered: 17 Mar 2011

IBM

How to Align Sales & Marketing to Convert More Leads
sponsored by Adobe
WHITE PAPER: Many companies still struggle to find a strategy that will keep their marketing and sales departments in sync. Fortunately, Marketo Engage, part of the Adobe Experience Cloud, can help. Download this white paper to learn how you can align sales and marketing and convert more leads with the help of Marketo Engage.
Posted: 09 Apr 2020 | Published: 09 Apr 2020

Adobe

Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 29 May 2020 | Published: 29 May 2020

TechTarget

The Marketing Value of Marketing Automation.
sponsored by Adobe
WHITE PAPER: Making customer experience the heart of your business requires in-depth digital transformation—old marketing tools, data-gathering systems, and outdated technology simply won’t cut it. That’s where marketing automation comes in. Download this white paper to explore 6 ways marketing automation helps prove value and drive success.
Posted: 14 Apr 2020 | Published: 14 Apr 2020

Adobe

Comparison of 40 Cross-Channel Campaign Management Providers
sponsored by Acoustic
RESEARCH CONTENT: Forrester recently evaluated 40 cross-channel campaign management (CCCM) providers—including leading vendors like Acoustic, Adobe, and Oracle—to see how their features measured up in terms of customer data management, advanced analytics, cross-channel orchestration and more. Explore their findings here.
Posted: 22 May 2020 | Published: 22 May 2020

Acoustic
 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific websites, magazines and events.

Definitions:

All Rights Reserved, Copyright 2000 - 2020, TechTarget | Read our Privacy Statement  | Do Not Sell My Personal Info