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Build for Change – the Risk of Customerpocalypse
sponsored by ComputerWeekly.com
BOOK: The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

ComputerWeekly.com

Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
sponsored by IBM
WHITE PAPER: This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
Posted: 14 May 2008 | Published: 01 Jan 2007

IBM

Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, we advocate a new definition for Enterprise 2.0. We explain the business drivers and demographic changes that are forcing new, collaborative business models. We identify the technological capabilities required for an Enterprise 2.0 platform, and highlight the transformational abilities of such a platform.
Posted: 05 May 2009 | Published: 01 Dec 2008

Oracle Corporation

IBM Smart Analytics System Demo
sponsored by IBM
PRODUCT DEMO: This demo helps customers learn about IBM Smart Analytics System product offerings and benefits. 
Posted: 17 Mar 2011 | Premiered: 17 Mar 2011

IBM

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER: Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007

IBM

Examining the Impact of GDPR One Year In
sponsored by Act-On Software
WHITE PAPER: Read this GDPR breakdown to learn what you could be missing, and how Act-On marketing automation can help improve email deliverability and protect customer data.
Posted: 03 Jul 2019 | Published: 31 Jan 2019

Act-On Software

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

Joyride experiences a 200% increase in leads in one month with Act-On
sponsored by Act-On Software
CASE STUDY: Read this case study to learn why Joyride Coffee's Marketing Director decided Act-On would be the CRM and marketing automation solution they needed to reach new sales lead heights.
Posted: 03 Jul 2019 | Published: 31 Dec 2018

TOPICS:  CRM | Marketing
Act-On Software

What's the Difference Between B2B vs. B2C Marketing?
sponsored by Act-On Software
RESOURCE: B2C marketing requires unique considerations when compared to B2B marketing. The two fields have different audiences, different decision-making processes, and, thusly, require different tactics. Read this resource for the key differences between the B2B and B2C markets, and tips on how to succeed in both.
Posted: 16 Jul 2019 | Published: 28 Feb 2019

TOPICS:  CRM | Marketing
Act-On Software
 

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