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Direct Email Marketing

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Direct Email Marketing Reports
Tips for Creating Smarter, More Effective Email Marketing
sponsored by Harte Hanks
RESOURCE: For many marketers email remains one of the most powerful marketing tools avaialble. When used correctly, it can have a huge impact on your ROI and drive sales. This blog post outlines how marketers can use email more effectively. Read now to discover how you can create a stronger, smarter email campaign with 4 strategic tips.
Posted: 16 Sep 2015 | Published: 31 Aug 2015

Harte Hanks

Interactive Marketing eBook: It’s all about the Journey
sponsored by SearchCRM
EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
Posted: 06 May 2011 | Published: 06 May 2011


Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007

Silverpop Systems Inc. an IBM Company

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages
sponsored by Bronto Software
WHITE PAPER: A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Engaging Your Subscribers Using Interactive Media in Email
sponsored by Bronto Software
WHITE PAPER: This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: 08 Aug 2008 | Published: 01 Jan 2006

Silverpop Systems Inc. an IBM Company

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015


The Master List of Email Delivery Terminology
sponsored by Dyn
WHITE PAPER: Email may seem simple – create content and send to your list – but there are many elements that go into a good email program. The Master List of Email Terminology helps shed light on the terms that you should know and what you should be implementing in your own program.
Posted: 07 Jan 2014 | Published: 31 Dec 2013


Managing the Challenges of Email Marketing
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

Email Marketing Goes Social
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Read this paper to get tips about how to best implement a successful social email marketing campaign.
Posted: 26 Nov 2008 | Published: 26 Nov 2008

Silverpop Systems Inc. an IBM Company
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