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Direct Email Marketing White Papers (View All Report Types)
 
Medium Delivers Millions of Emails with Message Bus
sponsored by Message Bus
WHITE PAPER: View this brief resource to learn about one email platform that follows email best practices to help you maintain your reputation. Read on now to learn how the platform scales seamlessly without impacting delivery, provides you with real time performance on each stream, and how it fits into your organization.
Posted: 06 Jan 2015 | Published: 01 Dec 2014

Message Bus

5 Tips for "White Space" Emails That Educate, Entertain, and Engage
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about informative "white space" emails as a contrast to the traditional sales driven marketing email. With informative tricks and educational tips and trends to build intimate relationships with the customer, read on to find out how white space emails could ultimately fuel revenue for your company.
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

Uncovering the Cost of Email
sponsored by Message Bus
WHITE PAPER: This white paper examines the traditional costs of building, sending, and maintaining feature rich email.
Posted: 13 Jan 2015 | Published: 13 Jan 2015

Message Bus

Modernize Your Email Strategy To Ensure Top Performance
sponsored by Message Bus
WHITE PAPER: Check out this resource to learn how Message Bus enabled Autopilot to enhance their email strategy and handle the unique configuration requirements of their customers.
Posted: 13 Jan 2015 | Published: 13 Jan 2015

Message Bus

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Engaging Your Subscribers Using Interactive Media in Email
sponsored by Bronto Software
WHITE PAPER: This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007

Silverpop Systems Inc. an IBM Company

The Master List of Email Delivery Terminology
sponsored by Dyn
WHITE PAPER: Email may seem simple – create content and send to your list – but there are many elements that go into a good email program. The Master List of Email Terminology helps shed light on the terms that you should know and what you should be implementing in your own program.
Posted: 07 Jan 2014 | Published: 31 Dec 2013

Dyn

Driving Revenue Through CRM Integration
sponsored by Marketo
WHITE PAPER: In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

That Was Then This Is Now: The New Rules of Email Marketing
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004

Silverpop Systems Inc. an IBM Company
 
 
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