Enterprise Marketing Management Software

WHITE PAPER: This brief by sales expert Jill Konrath unveils 7 secrets to gaining access to new accounts that will transform you into a prospecting ninja.

Posted: 29 Jan 2013 | Published: 29 Jan 2013

WHITE PAPER: In today's tech landscape, standards-based data access is a critical component of BI, and you need a data connectivity strategy for access to real-time data sources like Salesforce.com and web services. Read on to learn how one data access technology can achieve real-time Salesforce integration to get live visibility and analytics of business data.

Posted: 29 Mar 2013 | Published: 31 Dec 2012

WHITE PAPER: This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.

Posted: 20 Feb 2009 | Published: 20 Feb 2009

WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.

Posted: 22 Jan 2011 | Published: 22 Jan 2011

WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

Posted: 04 Jun 2008 | Published: 01 Jun 2008

WHITE PAPER: Companies are reaping the benefits from mobile CRM, field service and sales force automation processes with the latest Research In Motion (RIM) offerings. Read this white paper to learn more!

Posted: 18 Feb 2010 | Published: 18 Feb 2010

WHITE PAPER: IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.

Posted: 30 Oct 2009 | Published: 30 Oct 2009

WHITE PAPER: Sales enablement is a central component of a successful customer relationship management (CRM) strategy. This white paper defines sales enablement and distinguishes its benefits from traditional sales force automation.

Posted: 27 Oct 2006 | Published: 01 Oct 2006

WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.

Posted: 18 May 2012 | Published: 18 May 2012