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Enterprise Marketing Management SoftwareWhite Papers (View All Report Types)
 
The Connected Consumer and the New Decision-Making Cycle
sponsored by IBM
WHITE PAPER: This informative white paper offers an overview of the modern customer journey from attention to action, and describes how marketers must respond to the new ways customers form and make buying decisions. Discover the four key pillars of managing the customer journey.
Posted: 18 Feb 2014 | Published: 28 Feb 2013

IBM

Implementing product mix optimization that works
sponsored by Quintiq
WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Quintiq

Forbes: The Secret Sauce of Oracle's Commercial Success
sponsored by Oracle Corporation
WHITE PAPER: In this brief, yet informative resource, discover how a cloud-based customer relationship management (CRM) platform empowers sales teams with actionable insights, real-time information, and analytical capabilities.
Posted: 25 Oct 2013 | Published: 10 Sep 2013

Oracle Corporation

Social Selling: An Overview for Sales Executives
sponsored by Hootsuite
WHITE PAPER: Today's customers are better informed and more connected than ever, thanks in part to the popularity of social media. Consequently, this has caused a major shift in the buying process -- is your sales organization prepared to respond?
Posted: 20 Dec 2013 | Published: 20 Dec 2013

Hootsuite

The Total Economic Impact Of Microsoft Dynamics CRM 2011
sponsored by Microsoft
WHITE PAPER: Businesses widely deploy CRM solutions, and interest in expanding their use is high. Access this Forrester report to examine the total economic impact and potential return on investment(ROI) of one CRM software deployment.
Posted: 21 Oct 2011 | Published: 21 Oct 2011

Microsoft

Siebel CRM On Demand: Best Practices for Pipeline Management
sponsored by Oracle Corporation
WHITE PAPER: This white paper discusses common factors that impact the ability to effectively manage the sales pipeline and details processes and best practices that can help companies overcome sales challenges and establish a critical competitive advantage.
Posted: 06 Mar 2007 | Published: 01 Jan 2007

Oracle Corporation

Why a Call Centric CRM?
sponsored by CallPro CRM
WHITE PAPER: Is your current customer relationship management (CRM) software negatively impacting your selling potential? Many of the CRM software options today have lost focus on their primary users – sales professionals – and are actually decreasing sales activity. Read on to learn how a call-centric CRM strategy can alleviate this challenge.  
Posted: 23 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

Top 5 Best Practices for Creating Effective Campaign Dashboards
sponsored by Tableau Software
WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Posted: 04 Jun 2008 | Published: 01 Jun 2008

Tableau Software

Realizing Rapid ROI Through Mobility
sponsored by BlackBerry
WHITE PAPER: Companies are reaping the benefits from mobile CRM, field service and sales force automation processes with the latest Research In Motion (RIM) offerings. Read this white paper to learn more!
Posted: 18 Feb 2010 | Published: 18 Feb 2010

BlackBerry

Making the Move: What to Do When You've Outgrown QuickBooks
sponsored by Sage MAS
WHITE PAPER: Making The Move: What To Do When You've Outgrown QuickBooks is designed to give you smart, unbiased tips as you prepare to make the move to a more powerful business management software solution.
Posted: 01 Apr 2008 | Published: 01 Oct 2007

 
 
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