Enterprise Marketing Management Software

WHITE PAPER: This resource introduces a personal analytics platform that can provide valuable business insights in functional areas such as finance, customer service, sales, and marketing – empowering you to make smarter, more strategic decisions.

Posted: 10 Apr 2013 | Published: 30 Sep 2012

CASE STUDY: Access this case study to learn how YPG created a consumer mobile version of YellowPages.ca™ and sales applications for BlackBerry® smartphones to expand the reach of its local search database.

Posted: 16 Sep 2011 | Published: 16 Sep 2011

WHITE PAPER: MPaaS is a newer niche in cloud computing, but it’s a natural fit for gaining efficiencies of scale and reliability by using the infrastructure of messaging providers like ExactTarget. Read on to learn more about an unmatched one-to-one messaging solution that provides unbeatable deliverability - without the hassle of new capital investments.

Posted: 29 Oct 2010 | Published: 29 Oct 2010

WHITE PAPER: Businesses widely deploy CRM solutions, and interest in expanding their use is high. Access this Forrester report to examine the total economic impact and potential return on investment(ROI) of one CRM software deployment.

Posted: 21 Oct 2011 | Published: 21 Oct 2011

EGUIDE: In this expert e-guide, readers will learn about pitfalls to avoid in order management, as well as how to take advantage of financial tools within the system.

Posted: 17 Apr 2012 | Published: 17 Apr 2012

SOFTWARE DEMO: View this three-minute demo to learn how Oracle's Social CRM application, Sales Prospector, helps increase a salesperson's effectiveness by providing relevant information about existing and potential customers.

Posted: 03 Nov 2008 | Premiered: 31 Oct 2008

WHITE PAPER: This white paper details sales analytics which can empower users to proactively and continually improve their performance.

Posted: 02 Mar 2007 | Published: 01 Dec 2006

PRODUCT LITERATURE: Gain an in-depth view of Web analytics and how it can optimize your online initiatives, whether focused on commerce, lead generation, media or self service. Learn how simple it can be to optimize your site content and increase sales and conversions.

Posted: 06 Jun 2005 | Published: 01 Jun 2005

ANALYST REPORT: Since the beginning of the industrial age, company leaders and managers have sought to predict, plan, and control company performance. This recent research conducted by DecisionPath Consulting examines the adoption of BPM and BI to drive performance and profits.

Posted: 16 Aug 2010 | Published: 16 Aug 2010

WHITE PAPER: This paper by the Yankee Group is a review of today's sales challenges and how strategically managed companies are beginning to provide consistent, accurate information to an entire network of organizations involved in the selling process.

Posted: 06 Oct 2006 | Published: 01 May 2005