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The Connected Consumer and the New Decision-Making Cycle
sponsored by IBM
WHITE PAPER: This informative white paper offers an overview of the modern customer journey from attention to action, and describes how marketers must respond to the new ways customers form and make buying decisions. Discover the four key pillars of managing the customer journey.
Posted: 18 Feb 2014 | Published: 28 Feb 2013

IBM

Measuring Community Health with Indicee Analytics
sponsored by Indicee
EBOOK: The e-book provides examples of what to measure to ensure healthy, engaged communities, and how to measure it using analytics. Also included is a re-cap of the location for the full framework.
Posted: 14 Mar 2014 | Published: 14 Mar 2014

Indicee

Data Quality: A Priority for Sales and Marketing
sponsored by Salesforce - Data.com
RESEARCH CONTENT: Data quality continues to be one of the greatest challenges for successful CRM efforts. Read this report to learn what Nucleus Research discovered through interviews with Data.com customers, and the benefits that were realized by having access to rich, reliable and relevant data directly within Salesforce.
Posted: 17 Apr 2014 | Published: 31 May 2013

Salesforce - Data.com

Nucleus Research: The Future of Sales Performance Management
sponsored by Oracle Corporation
ANALYST REPORT: Nucleus Research examines new technologies and tools that are improving sales managers’ ability to measure and enhance the performance of their sales teams.
Posted: 09 Oct 2013 | Published: 31 May 2013

Oracle Corporation

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth
sponsored by SAP America, Inc.
WHITE PAPER: This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.
Posted: 03 Sep 2010 | Published: 03 Sep 2010

SAP America, Inc.

Sales Strategy: How to Effectively Incorporate Social Media
sponsored by SAP America, Inc.
PRESENTATION TRANSCRIPT: In this white paper learn how social media is incorporated in the sales process, how companies are using social selling, and how to get started.
Posted: 02 Aug 2012 | Published: 02 Aug 2012

SAP America, Inc.

Six Success Factors for Building a Best-Run Marketing Organization
sponsored by SAP America, Inc.
WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.
Posted: 18 Oct 2010 | Published: 18 Oct 2010

SAP America, Inc.

The Total Economic Impact Of Microsoft Dynamics CRM 2011
sponsored by Microsoft
WHITE PAPER: Businesses widely deploy CRM solutions, and interest in expanding their use is high. Access this Forrester report to examine the total economic impact and potential return on investment(ROI) of one CRM software deployment.
Posted: 21 Oct 2011 | Published: 21 Oct 2011

Microsoft

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team
sponsored by SAP America, Inc.
CASE STUDY: After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure
sponsored by Qvidian
WHITE PAPER: This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
Posted: 04 Aug 2011 | Published: 04 Aug 2011

Qvidian
 
 
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