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Advertising Effectiveness

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Advertising EffectivenessWhite Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Next Generation BPM Thinking
sponsored by OpenText
WHITE PAPER: Business Process Management (BPM) initiatives today are lacking a focus on delivering successful business outcomes. In this white paper, learn about what the next-generation of BPM really needs, and find out how to realign your priorities to focus on being agile, responsive, and aimed at achieving business outcomes.
Posted: 22 Apr 2014 | Published: 31 Mar 2014

OpenText

Five Problems Marketers Face Today
sponsored by Box
WHITE PAPER: Access the following white paper to explore the top 5 challenges that cause big headaches for marketers and what you can do to overcome these all-too-common ailments.
Posted: 12 Aug 2014 | Published: 12 Aug 2014

Box

How Incentive Compensation Management Fuels Dynamic, High Performance Enterprises
sponsored by IBM
WHITE PAPER: Explore this informative resource to discover how Incentive Compensation Management technology fuels dynamic, high performance enterprises and can simplify and improve efforts to organize and incentivize workforces to strive to succeed. Read on now to learn more.
Posted: 31 Jul 2014 | Published: 31 Jul 2014

IBM

HBR The Ultimate Marketing Machine
sponsored by SAS
WHITE PAPER: The world of marketing has changed dramatically in recent years and will continue to evolve. Looking ahead, the context for marketers will be influenced by 4 main trends, so what are they and most importantly, what strategies do you need to know to stay ahead of the curve? Read the following HBR white paper to find out now.
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

From Data to Action
sponsored by SAS
WHITE PAPER: Find out what you need to know about data in today's business world.
Posted: 30 Sep 2014 | Published: 30 Sep 2014

SAS

Omni Channel Product Recommendations – Maximizing Impact & Customer Engagement
sponsored by IBM
WHITE PAPER: Ensure you know all the best practices for omni-channel recommendations.
Posted: 20 Oct 2014 | Published: 28 Feb 2014

IBM

The Who, What, When, Where and How of Real Time Personalization
sponsored by IBM
WHITE PAPER: Uncover the key questions which must be considered by marketers in order to provide real-time personalization.
Posted: 28 Aug 2014 | Published: 31 Oct 2013

IBM

How to Reduce Batch Implementation Time in Retail Environments
sponsored by Automic
WHITE PAPER: This brief white paper describes an automation tool that will help retailers enhance processing speed and functionality, deliver company-wide business process automation, and reduce errors. The result – a reliable, accurate and trouble-free batch retail process.
Posted: 18 Sep 2014 | Published: 18 Sep 2014

Automic

Smarter Process in the age of the customer
sponsored by IBM
WHITE PAPER: Customers expect your operations to be instant, seamless and insightful so that each interaction is fast and effective. Access this fascinating white paper today to learn about expert solutions for improving business operations so as to effectively cater to customer interactions.
Posted: 12 Jun 2014 | Published: 30 Apr 2013

IBM
 
 
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