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Advertising Effectiveness

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Advertising Effectiveness White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Solutions & Strategies for Supply Chain Assurance & Collaboration: A Retailer’s Quest for a Unified Buying Cycle
sponsored by GT Nexus
WHITE PAPER: In this informative white paper get solutions and strategies for supply chain assurance and collaboration, and learn more about how you can realize your need for a unified buying cycle.
Posted: 19 Feb 2015 | Published: 31 Dec 2014

GT Nexus

Unsubscribe best practices guide: How to Decrease Database Churn and Strengthen Your Marketing Program
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: In this white paper you'll go behind the scenes of the unsubscribe process to learn why it matters and how you can use it to strengthen your marketing program.
Posted: 30 Jun 2015 | Published: 30 Jun 2015

Silverpop Systems Inc. an IBM Company

The Ultimate Guide to Sales Success
sponsored by ConnectWise
WHITE PAPER: This white paper provides insider tips for hiring the right people, compensating them fairly, and creating smart and effective sales processes. Read now for best practices for hiring, compensating, and guiding a sales rep along with seven things to consider before hiring a sales rep.
Posted: 10 Jun 2015 | Published: 10 Jun 2015

ConnectWise

How Business Rule Automation Helps Insurers Deal with Digital Disruption
sponsored by Progress
WHITE PAPER: This white paper explains how business rules automation through a Business Rules Management System (BRMS) helps remove the IT bottleneck to agility.
Posted: 08 Jul 2015 | Published: 31 May 2014

Progress

Build for Growth: Master the ICM Advantage in Retail - How Incentive Compensation Management Fuels Dynamic, High Performance Retail Businesses
sponsored by IBM
WHITE PAPER: Explore this informative resource to discover how Incentive Compensation Management technology fuels dynamic, high performance retail businesses and promotes productivity through compensation programs, streamlined administration, and rewards contributions that advance growth initiatives.
Posted: 31 Jul 2014 | Published: 31 Jul 2014

IBM

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron

Improve Output Document Management Performance with Best Suited Architectures
sponsored by Symtrax Corporation
WHITE PAPER: Output Management empowers IT and business users to achieve operational efficiency with reports generated by ERP systems. The system needs to be flexible and scalable enough to cope with the increasing volume of a growing business. This white paper discusses factors influencing output management solution implementations.
Posted: 13 Nov 2013 | Published: 30 Apr 2012

Symtrax Corporation

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM
 
 
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