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Advertising Effectiveness

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Advertising Effectiveness White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Best Practices for Microservices
sponsored by MuleSoft
WHITE PAPER: This paper explores how many organizations are laying a foundation for continuous innovation and agility by adopting microservice architectures. Discover how to build a highly productive, unified integration framework for microservices that creates a seamless app network with API-led connectivity.
Posted: 12 Oct 2016 | Published: 12 Oct 2016

MuleSoft

Personalize Marketing without Being Creepy
sponsored by Sophos
WHITE PAPER: According to Econsultancy, 75% of U.S. consumers like it when brands send them personalized messages and offers. But how do you avoid crossing the line from personalized to downright creepy? Learn how to adapt your marketing personalization strategy to deliver premium customer experiences.
Posted: 02 Nov 2017 | Published: 02 Nov 2017

Sophos

AdTech & MarTech: How Data is Transforming the Customer Journey
sponsored by Aerospike
WHITE PAPER: The convergence of advertising technology (AdTech) and marketing technology (MarTech) is a popular topic among advertising and marketing leaders today. Learn what's driving the convergence of AdTech and MarTech, real-life case studies, and how to develop an effective AdTech/MarTech strategy.
Posted: 24 Oct 2017 | Published: 24 Oct 2017


Marketing/Sales Alignment: Who is Agile Enough to Win
sponsored by SAP Hybris
WHITE PAPER: Can marketing pros load their CRM system with viable leads for sales teams? Here, Aberdeen Group reveals what B2B firms can do (and adopt) to share motivation and collaboration among sales and marketing teams.
Posted: 05 Jun 2017 | Published: 31 Mar 2016

SAP Hybris

5 Factors for a Successful Business Transformation
sponsored by SNP America, Inc.
WHITE PAPER: Transformation projects such as carve-outs or mergers and acquisitions (M&A) represent some of the greatest challenges to companies. In this white paper, discover 5 success factors to keep in mind in order to partner CIOs, CFOs, and CEOs during carve-outs and M&As, including involving experienced coworkers, early IT involvement, and 3 more.
Posted: 24 Jan 2017 | Published: 24 Jan 2017

SNP America, Inc.

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act-On Software
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Behavior-Driven Development and BRMS
sponsored by Red Hat
WHITE PAPER: Test-driven development (TDD), behavior-driven development (BDD), and domain-driven development (DDD) comprise an approach to BRMS development ensuring predictable and productive processes. In this white paper, learn how development teams can deliver products faster and keep pace with the demands of our rapid global marketplace.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

Red Hat

Best Practices for a Lead Management Strategy
sponsored by Act-On Software
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Global Brand Management
sponsored by OpenText
WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
Posted: 06 May 2014 | Published: 06 May 2014

OpenText
 
 
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