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Advertising Effectiveness

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Advertising Effectiveness White Papers (View All Report Types)
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011


Five Ways Small Businesses Are Powering Growth with Marketing Automation
sponsored by
WHITE PAPER: In this resource, you'll discover 5 use cases in which marketing automation enabled small business marketers to do more with less.
Posted: 08 Jun 2015 | Published: 08 Jun 2015

Survey Results: B2B Integration and Collaboration Survey
sponsored by IBM
WHITE PAPER: This Aberdeen Group report examines user feedback from a B2B integration and collaboration survey. Learn how companies are rising to the B2B challenge through adoption of collaboration initiatives, the prioritized strategic actions they are taking, and the tools they are leveraging to meet demand.
Posted: 28 Sep 2015 | Published: 31 May 2014


How To Budget For Workforce And Customer-Facing Technologies In 2015 And Beyond
sponsored by Dell, Inc. and IntelĀ®
WHITE PAPER: This Forrester report can help you benchmark your organization against your peers as you work with business partners to develop and implement technology strategies that drive business results for your company. I&O leaders won't want to miss learning about 5 key priorities for contributing to business success.
Posted: 06 Oct 2015 | Published: 05 Jan 2015

Dell, Inc. and IntelĀ®

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014


5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014


6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

ROI analysis: JBoss Enterprise BRMS Compared to Drools, the JBoss Community Project
sponsored by Red Hat
WHITE PAPER: Drools, a business rules management system (BRMS) created by members of the JBoss developer community, offers the innovation you need for early stage projects or proof-of-concepts. But when it comes to mission-critical applications, don't you want the assurance of SLA-based support, patches, and updates?
Posted: 12 May 2014 | Published: 31 Dec 2012

Red Hat

Smarter Process in the age of the customer
sponsored by IBM
WHITE PAPER: Customers expect your operations to be instant, seamless and insightful so that each interaction is fast and effective. Access this fascinating white paper today to learn about expert solutions for improving business operations so as to effectively cater to customer interactions.
Posted: 12 Nov 2013 | Published: 30 Apr 2013


Mobile Field Service: Better Collaboration with the Back Office
sponsored by Epicor Software Corporation
WHITE PAPER: This resource introduces an enterprise mobile field service strategy that gives you the power to receive and process work orders in the field, allowing you to be more responsive to customer needs and drive success.
Posted: 05 Nov 2013 | Published: 31 Jul 2013

Epicor Software Corporation
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