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Advertising Effectiveness

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Advertising Effectiveness White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook gives the rules and best practices to ensure email deliverability, help avoid spoofing/phishing, and how to increase your send reputation to ensure every email gets to your customer's inbox.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Build for Growth: Master the ICM Advantage in Retail - How Incentive Compensation Management Fuels Dynamic, High Performance Retail Businesses
sponsored by IBM
WHITE PAPER: Explore this informative resource to discover how Incentive Compensation Management technology fuels dynamic, high performance retail businesses and promotes productivity through compensation programs, streamlined administration, and rewards contributions that advance growth initiatives.
Posted: 31 Jul 2014 | Published: 31 Jul 2014

IBM

10 Digital Marketing Tips for a Successful 2015
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about the top 10 digital marketing trends from last year that are making a big splash in the field today
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

Improve Customer Experience through Personalization
sponsored by Hewlett-Packard Company
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett-Packard Company

Next Generation BPM Thinking
sponsored by OpenText
WHITE PAPER: Business Process Management (BPM) initiatives today are lacking a focus on delivering successful business outcomes. In this white paper, learn about what the next-generation of BPM really needs, and find out how to realign your priorities to focus on being agile, responsive, and aimed at achieving business outcomes.
Posted: 22 Apr 2014 | Published: 31 Mar 2014

OpenText

Global Brand Management
sponsored by OpenText
WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
Posted: 06 May 2014 | Published: 06 May 2014

OpenText

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

Implementing product mix optimization that works
sponsored by Quintiq
WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Quintiq

Top 6 "Must-Have" Technologies for Small and Midsize Manufacturers
sponsored by Epicor Software Corporation
WHITE PAPER: This valuable resource counts down six critical manufacturing technologies that every small and midsize organization should have.
Posted: 14 Mar 2014 | Published: 30 Jun 2013

Epicor Software Corporation
 
 
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