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Advertising Effectiveness

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Advertising EffectivenessWhite Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Improving Business Agility with Red Hat JBoss BRMS
sponsored by Red Hat
WHITE PAPER: In this informative white paper, learn about an open source business rules management system (BRMS) that can help your organization capture business logic and automate decisions across physical, virtual, mobile, and cloud environments.
Posted: 02 Oct 2014 | Published: 31 Aug 2014

Red Hat

Use smart process apps to build your next case management solution
sponsored by K2
WHITE PAPER: This paper describes how 3 companies harnessed smart process apps to improve visibility, make decisions faster, and cut processing times in half.
Posted: 26 Nov 2014 | Published: 26 Nov 2014

K2

Using StorageConsole Backup Manager for IT Chargeback and Showback
sponsored by APTARE
WHITE PAPER: This white paper introduces APTARE StorageConsole Backup Manager, which automatically provides the reporting metrics to create chargeback/showback invoices that detail data consumption by group, cost of data, and bottom line total.
Posted: 18 Nov 2014 | Published: 30 Jun 2014

APTARE

Marketing Strategies for Highly Personalized Online Experiences
sponsored by Infor
WHITE PAPER: Find out why everyone is talking about personalization and uncover 5 strategies to achieve personalized online experiences.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Infor

Budgeting: Beyond Spreadsheets
sponsored by IBM
WHITE PAPER: With new technologies—such as planning and analysis solutions powered by IBM Cognos® software—companies are automating the process, getting faster reports and data that fuel "what is" and "what if" scenarios. Read this paper to learn more.
Posted: 18 Jul 2014 | Published: 30 Jun 2011

IBM

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Infographic: Bridging the Gap Between Business and IT
sponsored by IBM
WHITE PAPER: This infographic illustrates the necessity of integration between business and IT, as well as the fundamental disagreements that exist between the two groups.
Posted: 04 Sep 2014 | Published: 04 Sep 2014

IBM

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite
 
 
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