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Advertising Effectiveness White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Best Practices for Microservices
sponsored by MuleSoft
WHITE PAPER: This paper explores how many organizations are laying a foundation for continuous innovation and agility by adopting microservice architectures. Discover how to build a highly productive, unified integration framework for microservices that creates a seamless app network with API-led connectivity.
Posted: 12 Oct 2016 | Published: 12 Oct 2016

MuleSoft

Customer Analytics: Taking the First Step
sponsored by SAS
WHITE PAPER: In the current marketing environment, the greatest opportunity is in analytically enabled marketing. Analytical enablement is divided into 3 areas: Understanding the customer, developing usable insights, and putting those insights to work. Inside, learn about understanding the customer, and how to find your biggest gains in this area.
Posted: 20 Apr 2017 | Published: 01 Jun 2016

SAS

Convert Like a Pro: The Future of Personalization in eCommerce and Marketing
sponsored by Cxense
WHITE PAPER: ECommerce and retail marketers: You need to think beyond product recommendations and deliver a true 1:1 experience for customers in real-time to quickly boost conversion rates. But how can you get started? Learn how to boost your conversion rate through data insights, real-time optimization, and more.
Posted: 09 May 2017 | Published: 09 May 2017

Cxense

Getting to Why in Omnichannel Marketing Attribution
sponsored by SAS
WHITE PAPER: For successful marketing attribution, your digital communications channels must be properly quantified, allocated, analyzed and optimized to realize your business goals. But there are 3 main barriers: Missing data, uncertain data, and big data. Learn how to get around these challenges and develop your attribution strategy.
Posted: 20 Apr 2017 | Published: 20 Apr 2017

SAS

Mobinil Accelerates Internal Processes by up to 90% with K2
sponsored by K2
WHITE PAPER: In this white paper, discover how Mobinil overcame the unnecessary delays, inconsistencies, lost approvals, and lack of governance that stemmed from their outdated processes. Learn about the tools Mobinil leveraged to automate its complex internal processes and make workflows much more efficient by eliminating paper entirely.
Posted: 01 Apr 2016 | Published: 31 Dec 2015

K2

Best Practices Guide for IT Teams and Executives
sponsored by Lenovo Software
WHITE PAPER: In this white paper, uncover the three primary building blocks to a user-centric business model and learn how to navigate the road there.
Posted: 01 Jul 2016 | Published: 01 Jul 2016

Lenovo Software

Behavior- Driven Development and BRMS
sponsored by Red Hat
WHITE PAPER: Inside this white paper, learn how to deliver the right product to the market faster with business rules management and behavior-driven development (BDD).
Posted: 02 Oct 2014 | Published: 31 Jul 2013

Red Hat

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act-On Software
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Bridge the Gap Between Business and IT with Red Hat JBoss BPM Suite 6
sponsored by Red Hat
WHITE PAPER: In this resource, discover a BPM suite that helps bridge the gap between business and IT, empowering non-technical and technical users alike to define and manage business processes across the enterprise
Posted: 18 Apr 2014 | Published: 30 Sep 2013

Red Hat
 
 
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