Business of Information Technology  >   Business Processes  >   Marketing  >  

Advertising Effectiveness

RSS Feed    Add to Google    Add to My Yahoo!
Advertising Effectiveness White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

The Great Debate: One Integrated Business System vs. Siloed Applications
sponsored by NetSuite
WHITE PAPER: There is a debate right as to whether it's better to run siloed applications or a single integrated business system. Access this white paper to learn about the pros and cons to each, see several case studies, and decide which strategy works best for your organization.
Posted: 14 Oct 2016 | Published: 14 Oct 2016

NetSuite

Tell a Great Brand Story to Connect to Consumers
sponsored by BrightSpot
WHITE PAPER: In today's world, consumers are always connected. They rely on multiple channels to get the information they want, when they want. Marketers need to evolve to stay competitive in this new consumer landscape. Learn best practices of successful brand storytelling and how technology can (and should) enable those best practices.
Posted: 31 Aug 2017 | Published: 31 Aug 2017

BrightSpot

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

Top 10 Ways to Facilitate and Accelerate Business Process Automation
sponsored by K2
WHITE PAPER: Many companies predict that it could take up to 3 to 5 years to improve their business processes significantly with automation – and that's simply too long in a world as face-paced as this one. Discover how to accelerate business process automation with a platform that provides integrated LOB systems, flexible process models, and more.
Posted: 10 Feb 2017 | Published: 31 Dec 2016

K2

A Modern Approach to Marketing Product Information
sponsored by Censhare
WHITE PAPER: CMOs are investing in an array of marketing tools, but now need a way to consolidate data into an efficient, easily accessible package. Access this white paper to learn about product information management tools and how they are helping marketing teams work more effectively.
Posted: 19 Sep 2017 | Published: 19 Sep 2017

Censhare

Bridge the Gap Between Business and IT with Red Hat JBoss BPM Suite 6
sponsored by Red Hat
WHITE PAPER: In this resource, discover a BPM suite that helps bridge the gap between business and IT, empowering non-technical and technical users alike to define and manage business processes across the enterprise
Posted: 18 Apr 2014 | Published: 30 Sep 2013

Red Hat

7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark

Best Practices for a Lead Management Strategy
sponsored by Act-On Software
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act-On Software

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2017, TechTarget | Read our Privacy Statement