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Advertising Effectiveness

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Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

From Fear to Fortune: Lessons from Leveraging the Cloud
sponsored by NetSuite
WHITE PAPER: This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
Posted: 12 Feb 2014 | Published: 31 Dec 2013

NetSuite

Social Monitoring Tools Give GNC Marketing Muscle
sponsored by IBM
EGUIDE: In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels  to grow their customer base and create "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

The Great Debate: One Integrated Business System VS. Siloed Applications
sponsored by NetSuite
WHITE PAPER: This resource explores the challenges of siloed software applications, and describes how an integrated business system can give you the power to conquer operational inefficiency and support business growth.
Posted: 13 Feb 2014 | Published: 31 Dec 2013

NetSuite

CMO Guide: How to Evaluate Marketing Technology
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

Core HR Kit: Cut costs, engage your people, and ensure compliance
sponsored by SuccessFactors
WHITE PAPER: This resource offers insight to help you choose an effective core HR system. Read on to discover key benefits of the right tool and learn how you can get started today.
Posted: 04 Mar 2014 | Published: 04 Mar 2014

SuccessFactors

Tomorrow’s ERP: Cloud, mobile access hold key to successful ERP systems
sponsored by SearchDataManagement
EBOOK: ERP is not dead. In fact, these applications are running nearly every part of many businesses. If organizations want to keep up, they're going to have to deal with cloud and mobile trends—and the inevitable hassles—changing the face of tomorrow's ERP systems.
Posted: 07 Feb 2014 | Published: 07 Feb 2014

SearchDataManagement

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

The BPM Certification Maze: Picking the Right Program
sponsored by IBM
EGUIDE: If you're creating or expanding your company's business process management (BPM) team, it's imperative to be sure the BPM specialists you're entrusting with your process-improvement projects have the right skills and know-how for the job. But how exactly do you do that?
Posted: 26 Nov 2013 | Published: 26 Nov 2013

IBM
 
 
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