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Advertising Effectiveness

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Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

A Solution to Ensure you Meet your Deadlines
sponsored by Nvidia
WHITE PAPER: This whitepaper details a solution to allow IT to keep your marketing team productive with the right tools and technologies.
Posted: 03 Apr 2014 | Published: 03 Apr 2014

Nvidia

Social Monitoring Tools Give GNC Marketing Muscle
sponsored by IBM
EGUIDE: In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels  to grow their customer base and create "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Marketing Automation Industry Overview
sponsored by Act On
WHITE PAPER: As ROI from traditional marketing channels continues to erode, modern marketers have turned to new, tech-based methods for attracting customers. The world of marketing automation is growing, and fast. Get the scoop on what it all means in this complimentary whitepaper, Marketing Automation Industry Overview.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Act On

EMA HP Operations Analytics: a New Analytics Platform to Support the Transformation of IT
sponsored by Hewlett-Packard Company
WHITE PAPER: Access this white paper to better understand how operations analytics can effectively support this IT transformation. Inside, learn how to overcome operations challenges and discover one innovative platform that can serve as a foundation for a truly next-generation approach to IT operations.
Posted: 05 Dec 2013 | Published: 30 Jun 2013

Hewlett-Packard Company

Behavior-Driven Development and Business Rules Management System
sponsored by Red Hat
WHITE PAPER: View this helpful white paper to learn more about three development frameworks, that when integrated, comprise an approach to business rules management system (BRMS) development that ensures fast application delivery and the ability to keep up with market change.
Posted: 04 Dec 2013 | Published: 31 Jul 2013

Red Hat

ComputerWeekly Special Report: Unlock the Business Benefits of Digitisation
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this expert report from ComputerWeekly, learn about the digitization imperative and how your organization can revolutionize customer experiences.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

Magic Quadrant for Marketing Resource Management
sponsored by IBM
ANALYST REPORT: Marketing resource management (MRM) can help you orchestrate and optimize internal and external marketing resources. In this Gartner Magic Quadrant report, see how top vendors in the MRM space such as SAP, IBM, Teradata, and more stack up against five top essentials of MRM.
Posted: 19 Feb 2014 | Published: 04 Feb 2013

IBM

Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India

Podcast: Automate lately? The value of automation with or without cloud
sponsored by Hewlett-Packard Company
PODCAST: This webcasts explains the fundamentals of automation and how it fits into a larger cloud strategy. Inside, get practical advice on where and how to get started.
Posted: 26 Nov 2013 | Premiered: Nov 18, 2013

Hewlett-Packard Company
 
 
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