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Advertising Effectiveness Reports
 
Multimedia Ad Sales: What to Expect in New Age of Digital Advertising
sponsored by Accenture
DATA SHEET: Marketers are adjusting their plans to adapt to digital advertising's take over. Find out what to expect from the age of digital advertising and what to look for in a multimedia ad sales tool. Learn about the tools that marketers will be using and the demands in efficiency, predictability and measurability that they'll be expecting to work with.
Posted: 14 Nov 2016 | Published: 14 Nov 2016

Accenture

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Best Practices for Integrating Business Process Management
sponsored by MuleSoft
WHITE PAPER: This white paper explores how to implement integrated business process management (BPM) by using an API-led strategy. Uncover best practices for BPM design and learn how to overcome common BPM challenges, create API-led connectivity through a hybrid integration platform, and more.
Posted: 01 Mar 2017 | Published: 01 Mar 2017

MuleSoft

Marketing/Sales Alignment: Who is Agile Enough to Win
sponsored by SAP Hybris
WHITE PAPER: Can marketing pros load their CRM system with viable leads for sales teams? Here, Aberdeen Group reveals what B2B firms can do (and adopt) to share motivation and collaboration among sales and marketing teams.
Posted: 05 Jun 2017 | Published: 31 Mar 2016

SAP Hybris

Customer Analytics: Taking the First Step
sponsored by SAS
WHITE PAPER: In the current marketing environment, the greatest opportunity is in analytically enabled marketing. Analytical enablement is divided into 3 areas: Understanding the customer, developing usable insights, and putting those insights to work. Inside, learn about understanding the customer, and how to find your biggest gains in this area.
Posted: 20 Apr 2017 | Published: 01 Jun 2016

SAS

What's the Pulse on the BPM World?
sponsored by Microsoft
EGUIDE: What is going on in the business process management (BPM) market? Why is India set up to be the next major market for BPM growth? How does BPM fit into the Internet of Things? Access this e-guide to get the answers to these questions.
Posted: 23 May 2017 | Published: 17 May 2017

Microsoft

Getting to Why in Omnichannel Marketing Attribution
sponsored by SAS
WHITE PAPER: For successful marketing attribution, your digital communications channels must be properly quantified, allocated, analyzed and optimized to realize your business goals. But there are 3 main barriers: Missing data, uncertain data, and big data. Learn how to get around these challenges and develop your attribution strategy.
Posted: 20 Apr 2017 | Published: 20 Apr 2017

SAS

SAP Licensing After The Diageo Ruling: Understand The Importance Of Your Interface
sponsored by SNP America, Inc.
WHITE PAPER: Interfaces are critical for business processes since they serve the information exchange within your system landscape and with external communication partners. Learn about how the decision by the United Kingdom High Court in the lawsuit between SAP UK Limited and Diageo Great Britain Limited impacts your interface environment.
Posted: 31 May 2017 | Published: 31 May 2017

SNP America, Inc.

Webcast: Thinking Strategically About ABM
sponsored by TechTarget and Marketo
WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Premiered: Mar 29, 2017

TechTarget and Marketo

Why Should Organizations Use Business Process Management?
sponsored by Microsoft
WHITE PAPER: Business process management (BPM) can be a vague term with no set definition – so what is it and how exactly does it benefit your organization. This white paper defines BPM and explores its different parts. Find out how to get a single, centralized view and management platform for all of your processes and operations.
Posted: 10 May 2017 | Published: 10 May 2017

Microsoft
 
 
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