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Advertising Effectiveness

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Advertising Effectiveness Reports
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011


How to Leverage Actionable Marketing Analytics
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief white paper invites you to examine powerful tools for marketers. Discover what it takes to tame data and develop insights, allowing you to seize new business opportunities.
Posted: 28 Aug 2015 | Published: 28 Aug 2015

TIBCO Software Inc.

The Marketing Automation Success Kit
sponsored by
RESOURCE: This starter kit is a 5-step guide demonstrating how to reach your goals with marketing automation software.
Posted: 10 Jun 2015 | Published: 10 Jun 2015

How to Accurately Track Your Social Media Buzz
sponsored by Sysomos
WHITE PAPER: What is "buzz?" It's something that confuses most marketers, and what smart marketers exploit. Access this step-by-step guide to learn how to create buzz-worthy campaigns like a smart marketer.
Posted: 19 Nov 2015 | Published: 19 Nov 2015


Build for Change – the Risk of Customerpocalypse
sponsored by
BOOK: The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


BPM for Dummies
sponsored by IBM
EBOOK: Sound business process management (BPM) enables businesses to revamp theirs ways of doing things to make better, faster, and more financially-sound decisions. Access this resource for a concise yet comprehensive exploration of BPM in the familiar style of the "For Dummies" series.
Posted: 02 Nov 2015 | Published: 29 Feb 2012


Business Process Management Design Guide
sponsored by IBM
WHITE PAPER: This e-book, produced by IT specialists, introduces BPM and its value, and goes onto to give an in-depth look at one BPM suite. Learn about the most important features to consider while selecting a BPM system.
Posted: 14 Sep 2015 | Published: 30 Apr 2015


Modernize your Enterprise with Effective Big Data Analytics Strategies
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief white paper invites you to explore innovative business models and use cases made possible by big data analytics and management.
Posted: 31 Aug 2015 | Published: 31 Aug 2015

TIBCO Software Inc.

How real-time intelligence is driving BPM
sponsored by IBM
EGUIDE: This e-guide explores what capabilities "intelligent business process management suites" (iBPMS) will feature, and discusses in an extensive Q&A how businesses can benefit from implementing these new technologies.
Posted: 19 Aug 2014 | Published: 19 Aug 2014

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