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Advertising Effectiveness

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Advertising Effectiveness Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Accelerating Digital Marketing
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing.
Posted: 30 May 2014 | Published: 30 May 2014

ComputerWeekly.com

IBM Cognos Disclosure Management on Cloud
sponsored by IBM
WHITE PAPER: This white paper introduces IBM Cognos Disclosure Management on Cloud, a cloud-based platform designed to meet all of your organization's needs for the production of recurring, multi-author reports.
Posted: 26 Feb 2015 | Published: 30 Jan 2015

IBM

User Engagement Building Blocks: Collaborating with Team Members
sponsored by IBM
VIDEO: The following videocast is the last installment of 4 brief videos dedicated to demonstrating and providing a step by step guide on how businesses can use IBM Blueworks Live to help engage users to actively participate in business process improvement. This video covers Collaborating with Team Members.
Posted: 03 Feb 2015 | Premiered: 03 Feb 2015

IBM

CFO Research - Beyond Numbers: The Challenge of Telling your Company's Story
sponsored by IBM
WHITE PAPER: This white paper explains how a narrative analysis can ultimately help CFOs with their planning and assist company growth.
Posted: 16 Jul 2014 | Published: 31 Jul 2013

IBM

Crafting a Successful Email Marketing Campaign
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Ultimate Guide to Assessing Your Digital Marketing Program
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this informative white paper to evaluate your own digital marketing strategy and determine your key areas for improvement, while setting the stage for major upgrades to your program.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

Silverpop Systems Inc. an IBM Company

The CloudHealth Platform in Action
sponsored by CloudHealth Technologies
CASE STUDY: Fiksu's AWS cloud infrastructure grew along with their customer success, leading to complexity. It needed to process huge amounts of data and use it to analyze performance, utilization and cost within the AWS infrastructure. This case study explains which combination of cloud platform and IT automation system Fiksu implemented to gain improvements.
Posted: 10 Feb 2015 | Published: 06 Nov 2014

CloudHealth Technologies

B2B Integration & Collaboration: Driving the return
sponsored by IBM
WEBCAST: Check out this webcast to learn about B2B collaboration and driving the return to pay the way for success.
Posted: 23 Jan 2015 | Premiered: Jan 23, 2015

IBM

Smarter Process in the age of the customer
sponsored by IBM
WHITE PAPER: Customers expect your operations to be instant, seamless and insightful so that each interaction is fast and effective. Access this fascinating white paper today to learn about expert solutions for improving business operations so as to effectively cater to customer interactions.
Posted: 12 Jun 2014 | Published: 30 Apr 2013

IBM
 
 
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