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Advertising Effectiveness

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Advertising Effectiveness Reports
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011


Double Your B2B Conversion Rates in 8 Steps
sponsored by
EBOOK: Access this valuable resource to learn 8 critical steps to increasing the success of your online lead generation program, from simplifying your form to bragging about your credibility.
Posted: 05 Jun 2015 | Published: 31 Dec 2014

The BPO profession in 2015
sponsored by
ANALYST REPORT: Business process outsourcing (BPO) services are becoming a crucial element of a hybrid operating environment that frequently involves in-house shared services, offshore in-house centres, and other service provider delivery teams in adjacent areas, this analyst report from HfS Research reveals.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

IBM Cognos Disclosure Management on Cloud
sponsored by IBM
WHITE PAPER: This white paper introduces IBM Cognos Disclosure Management on Cloud, a cloud-based platform designed to meet all of your organization's needs for the production of recurring, multi-author reports.
Posted: 26 Feb 2015 | Published: 30 Jan 2015


Five Hacks to Dominate Your Quota This Quarter
sponsored by
EBOOK: Access this e-book today to learn how to tackle 5 common B2B sales scenarios, with useful hacks that include reviving dormant leads, easy lead prioritization, and 3 more.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

7 Lessons from visionary Context Marketers
sponsored by Sitecore
WHITE PAPER: Access this white paper to learn why it's critical for marketers to develop a new mindset to match the expectations of the empowered customer. Uncover how your marketing team can create intuitive, contextual experiences that exceed customer expectations.
Posted: 18 Nov 2015 | Published: 18 Nov 2015


The Complete Guide to Marketing Automation
sponsored by
EBOOK: This e-book guides marketers through several automation software use cases, demonstrating how businesses can generate quality leads through targeted personalization.
Posted: 10 Jun 2015 | Published: 31 Dec 2014

Elevations Credit Union Achieves Process Excellence with Cloud-Based BPM Tools
sponsored by IBM
CASE STUDY: In the following case study, learn how Elevations Credit Union improved the quality and the speed in which they served their members and, ultimately, how they became a process driven organization by leveraging cloud-based BPM technology.
Posted: 02 Nov 2015 | Published: 28 Jan 2015


Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015


How Companies Know Which Customers Will Buy—And Who Will Buy More
sponsored by SearchCRM
EBOOK: This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015

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