Business of Information Technology  >   Business Processes  >   Marketing  >  

Advertising Effectiveness

RSS Feed    Add to Google    Add to My Yahoo!
Advertising Effectiveness Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

How FrontRange Stands Out From the Crowd
sponsored by FrontRange Solutions Inc.
VIDEO: Until recently, service and client management were handled separately. But today's competitive business climate demands that IT environments – and the critical IT processes like these ones that support them – be unified.
Posted: 23 Jul 2014 | Premiered: 30 Jan 2014

FrontRange Solutions Inc.

E-guide: BPM Best Practices
sponsored by OpenText
EGUIDE: In this expert e-guide, learn from examples why some believe BPM has no place in legacy modernization efforts while others champion the approach. Additionally, discover how picking the right BPM certification program can build up critical skills and know-how for your IT team.
Posted: 30 Oct 2014 | Published: 30 Oct 2014

OpenText

The New Era of the Agile Supply Chain
sponsored by GT Nexus
WHITE PAPER: In this valuable white paper learn more about how you can move forward by looking backward by creating an agile supply chian with end-to-end visibility.
Posted: 19 Feb 2015 | Published: 31 Dec 2014

GT Nexus

How Constant Contact's Open API Helps Power Customer Success
sponsored by Intel® Services
WEBCAST: This webinar covers ways APIs enable companies to pave the future of innovation and better serve growing customer needs, how to get the most value from your API program, and a real-life use case of how Constant Contact's API program fueled new business development opportunities.
Posted: 17 Apr 2015 | Premiered: Nov 21, 2013

Intel® Services

CFO Research - Beyond Numbers: The Challenge of Telling your Company's Story
sponsored by IBM
WHITE PAPER: This white paper explains how a narrative analysis can ultimately help CFOs with their planning and assist company growth.
Posted: 16 Jul 2014 | Published: 31 Jul 2013

IBM

Build for Growth: Master the ICM Advantage in Retail - How Incentive Compensation Management Fuels Dynamic, High Performance Retail Businesses
sponsored by IBM
WHITE PAPER: Explore this informative resource to discover how Incentive Compensation Management technology fuels dynamic, high performance retail businesses and promotes productivity through compensation programs, streamlined administration, and rewards contributions that advance growth initiatives.
Posted: 31 Jul 2014 | Published: 31 Jul 2014

IBM

Who's Driving Your Brand? Navigating Today's Confusing Customer Pathways and Arriving with Your Brand Intact
sponsored by Teradata
EBOOK: This ebook will cover how marketers can gain competitive advantage by leveraging social media and loosening the reins on your brand.
Posted: 16 Feb 2015 | Published: 31 Dec 2014

Teradata

10 Digital Marketing Tips for a Successful 2015
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about the top 10 digital marketing trends from last year that are making a big splash in the field today
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?
sponsored by Adobe EchoSign
EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.
Posted: 02 Mar 2015 | Published: 02 Mar 2015

Adobe EchoSign
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2015, TechTarget | Read our Privacy Statement