Business of Information Technology  >   Business Processes  >   Marketing  >  

Advertising Effectiveness

RSS Feed    Add to Google    Add to My Yahoo!
Advertising Effectiveness Reports
 
Multimedia Ad Sales: What to Expect in New Age of Digital Advertising
sponsored by Accenture
DATA SHEET: Marketers are adjusting their plans to adapt to digital advertising's take over. Find out what to expect from the age of digital advertising and what to look for in a multimedia ad sales tool. Learn about the tools that marketers will be using and the demands in efficiency, predictability and measurability that they'll be expecting to work with.
Posted: 14 Nov 2016 | Published: 14 Nov 2016

Accenture

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

A New Trend in Agile - Incorporating Program Management
sponsored by Global Knowledge
WHITE PAPER: How can organizations in diverse industries continue to use familiar waterfall practices and at the same time be more Agile? The answer is to use Agile program management - learn more about these principles inside.
Posted: 13 Dec 2016 | Published: 13 Dec 2016

Global Knowledge

Case Study: Cloud-Based Business Software Helps International Marketing Company Grow
sponsored by NetSuite
CASE STUDY: YouGov needed to integrate its acquired companies into a single environment. They turned to a cloud business management system because implementing on-premise ERP software could've led to fragmented upgrades that cost crucial resources. In this case study, learn 6 benefits they're receiving from their implementation.
Posted: 17 Oct 2016 | Published: 17 Oct 2016

NetSuite

The Great Debate: One Integrated Business System vs. Siloed Applications
sponsored by NetSuite
WHITE PAPER: There is a debate right as to whether it's better to run siloed applications or a single integrated business system. Access this white paper to learn about the pros and cons to each, see several case studies, and decide which strategy works best for your organization.
Posted: 14 Oct 2016 | Published: 14 Oct 2016

NetSuite

From Valuable to Vital: Why Companies Are Getting Serious About Social Media
sponsored by Infor
WHITE PAPER: What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

Best Practices for Microservices
sponsored by MuleSoft
WHITE PAPER: This paper explores how many organizations are laying a foundation for continuous innovation and agility by adopting microservice architectures. Discover how to build a highly productive, unified integration framework for microservices that creates a seamless app network with API-led connectivity.
Posted: 12 Oct 2016 | Published: 12 Oct 2016

MuleSoft

Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016

Bazaarvoice

The Sales Funnel Takes a New Shape
sponsored by SearchCRM
EBOOK: Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.
Posted: 05 May 2016 | Published: 05 May 2016

SearchCRM

How CRM and ERP Clouds are Coming Together
sponsored by Microsoft
EGUIDE: CRM is the answer to some of ERP's pitfalls, but it takes a lot of work to keep them synced. What if you didn't have to waste time syncing separate clouds? Access this e-guide to learn how Microsoft is merging CRM and ERP into a single cloud offering and an example of what this means for future use in the healthcare industry.
Posted: 01 Feb 2017 | Published: 24 Jan 2017

Microsoft
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2017, TechTarget | Read our Privacy Statement