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Advertising Effectiveness

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Advertising Effectiveness Reports
 
Multimedia Ad Sales: What to Expect in New Age of Digital Advertising
sponsored by Accenture
DATA SHEET: Marketers are adjusting their plans to adapt to digital advertising's take over. Find out what to expect from the age of digital advertising and what to look for in a multimedia ad sales tool. Learn about the tools that marketers will be using and the demands in efficiency, predictability and measurability that they'll be expecting to work with.
Posted: 14 Nov 2016 | Published: 14 Nov 2016

Accenture

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Transition from Scripting to a Business Process Automation Platform
sponsored by HelpSystems
WHITE PAPER: Discover how switching to a dedicated business process automation platform can greatly reduce costs while boosting productivity. Learn how to schedule and automate complex processes without having to write and manage code so that you can keep the benefits of automation without the associated costs of traditional batch files and scripts.
Posted: 17 Feb 2017 | Published: 17 Feb 2017

HelpSystems

2016 State of DevOps Report
sponsored by Puppet
RESEARCH CONTENT: Discover how DevOps tools, practices, and cultural values are affecting IT teams and the organizations they serve. Plus, uncover 6 key findings from a comprehensive survey of thousands of technical professionals and learn how they can help you better understand the potential impact of DevOps in your organization.
Posted: 05 Jul 2016 | Published: 05 Jul 2016

Puppet

Automated Operations: 5 Key Benefits for Your Organization
sponsored by HelpSystems
WHITE PAPER: This white paper explores the 5 core advantages that automation offers. Discover how to overcome the obstacles and unlock the benefits of automated processes for key functions like enterprise job scheduling to enable smooth, successful IT automation.
Posted: 16 Feb 2017 | Published: 16 Feb 2017

HelpSystems

A New Trend in Agile - Incorporating Program Management
sponsored by Global Knowledge
WHITE PAPER: How can organizations in diverse industries continue to use familiar waterfall practices and at the same time be more Agile? The answer is to use Agile program management - learn more about these principles inside.
Posted: 13 Dec 2016 | Published: 13 Dec 2016

Global Knowledge

Move to Cloud for Unified Business System
sponsored by NetSuite
RESOURCE: Learn about the benefits of a cloud-based unified business system that provides global scaling, real-time visibility, and much more.
Posted: 14 Oct 2016 | Published: 14 Oct 2016

NetSuite

Provide Better Service & Gain Efficiency to Satisfy Customers
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: Organizations are challenged with aged core platforms, silos, old operating models, and outdated business processes. In this white paper, uncover insights into how you can transform your old processes to satisfy users.
Posted: 03 Feb 2017 | Published: 03 Feb 2017

Hewlett-Packard Enterprise

Case Study: Achieve Unprecedented Visibility of B2B Processes
sponsored by TIBCO Software Inc.
CASE STUDY: eBuilder, a company that helps organizations streamline their business processes, needed to enable their clients to quickly analyze large amounts of information and make critical decisions. This case study reveals the strategy that allowed the company's clients to achieve greater visibility of B2B processes, boost efficiency, and reduce costs.
Posted: 06 Apr 2016 | Published: 31 Dec 2013

TIBCO Software Inc.

eGuide:Mitigating malicious advertisement malware
sponsored by SearchSecurity.com
EGUIDE: More than one million websites were infected by malicious advertisements, also known as malvertisements, in the last quarter of 2010. This expert guide explains why and how this form of attack is quickly spreading and offers technical advice on how to avoid infection.
Posted: 24 Jun 2011 | Published: 24 Jun 2011

SearchSecurity.com

The Human Face of Big Data: Data Driven
sponsored by ComputerWeekly.com
BOOK: Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013

ComputerWeekly.com

The Future of Advertising
sponsored by Accenture
RESEARCH CONTENT: Learn how buyers and sellers of digital advertising are working to achieve their targets in the coming years. From improving ROI to using analytics to target ads, the digital revolution in advertising can be a massive resource, or a huge challenge.
Posted: 17 Nov 2016 | Published: 17 Nov 2016

Accenture

Mobile Web 2.0 - opportunities in advertising and presence-based services
sponsored by SearchSecurity.com
WHITE PAPER: The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain.
Posted: 21 Oct 2011 | Published: 08 Dec 2010

SearchSecurity.com

Expert Steps for Testing DR Effectiveness
sponsored by SearchStorage.com
EGUIDE: This E-Guide outlines three key phases of DR performance evaluation and provides two examples of how conducting a business impact analysis can minimize the effects of a disruption.
Posted: 14 Jun 2013 | Published: 14 Jun 2013

SearchStorage.com

Seeking secure Wi-Fi
sponsored by MicroScope
EZINE: An issue looking at the issues around wireless networking, the dangers of advertising with some hints of verticals that are spending
Posted: 24 Feb 2017 | Published: 24 Feb 2017

MicroScope

E-Guide: Expert Tips for Building a Flexible Data Center
sponsored by SearchDataCenter.com
EGUIDE: This feature eGuide offers answers for all of the potential data center questions you may be having as you embark on your journey to build a flexible data center in this down economy. Download now and identify some of the required factors for your data center construction.
Posted: 21 Sep 2011 | Published: 19 Sep 2011

SearchDataCenter.com

The Definitive Guide to Social Marketing
sponsored by Marketo
EBOOK: Examine the phenomenon of social media and how it's affecting marketing strategies, CRM, brand engagement, and more. Uncover helpful tips for leveraging social media as a key marketing tool, as well as explore concepts like how to choose the right social media platforms, social media advertising, and more.
Posted: 22 Dec 2016 | Published: 22 Dec 2016

Marketo

Harnessing the Power of the Internet: Strategies for Online Marketing
sponsored by TechTarget
WHITE PAPER: Marketers are constantly looking for new and more effective ways for managing and tracking their online advertising campaigns.
Posted: 09 Apr 2007 | Published: 01 Mar 2007

TechTarget

How Glassdoor Blocks Unwanted Bad Bots
sponsored by Distil Networks
CASE STUDY: Learn how Glassdoor ensured their site metrics by proactively reducing bad bot traffic. Discover how they implemented a proactive (and not after-the-fact) strategy, ensured 99.9% of advertising platform traffic comes from real humans, and avoided driven up infrastructure costs.
Posted: 16 Sep 2016 | Published: 16 Sep 2016

Distil Networks

Predictive Analytics: Forecast the Future of Sales
sponsored by SearchCRM
EBOOK: Learn from experts how predictive analytics should be used by sales teams, and the importance of having a strong model. Also uncover real-world examples of analytics being used to create more customer-specific advertisements and hire more promising workers, and how predictive lead scoring can help sales and marketing teams work together better.
Posted: 02 May 2016 | Published: 29 Apr 2016

SearchCRM

Special Report on Adobe
sponsored by ComputerWeekly.com
IT BRIEFING: This special 7-page report from Computer Weekly, updated for 2014, analyses the challenges facing Adobe, its financial performance, the services and products it offers, its place in the IT market and its future strategy.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

ComputerWeekly.com

CW+: How to manage expenses in small and mid-sized businesses
sponsored by ComputerWeekly.com
WHITE PAPER: More than ever, small businesses need to efficiently control costs and optimise cash flow, but how, and what role does automation play in this process?
Posted: 20 Oct 2011 | Published: 27 Oct 2010

ComputerWeekly.com

Cloud computing storage key management
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Jagat Paudel addresses key management in cloud computing storage in this thesis from our Royal Holloway security series.
Posted: 04 May 2016 | Published: 04 May 2016

ComputerWeekly.com

Skills Forecast: Big Data Analytics
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report analyses the projected demand for IT professionals with Big Data Analytic skills in the UK over the next five years.
Posted: 11 Feb 2013 | Published: 11 Feb 2013

ComputerWeekly.com

Strategies to increase women in IT
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This special report from CEB offers some practical proven solutions to help IT leaders recruit and retain a better balance of employees.
Posted: 10 Oct 2016 | Published: 10 Oct 2016

ComputerWeekly.com

Engaging Your Subscribers Using Interactive Media in Email
sponsored by Bronto Software
WHITE PAPER: This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Strategies for the age of digital disruption
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Disruption can happen at any time, in any sector, and its effect on traditional organisations can be fundamental. Capgemini offers some strategic advice.
Posted: 25 Feb 2015 | Published: 25 Feb 2015

ComputerWeekly.com

Secure internet routing
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This article in our Royal Holloway Information Security series assesses whether Resource Public Key Infrastructure can provide a framework for effective security.
Posted: 10 Apr 2014 | Published: 10 Apr 2014

ComputerWeekly.com

The Technology Industry 2016
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Most permanent IT professionals have seen their salaries rise over the past four years, and 15% are reporting pay rises of more than 10%, the Computer Weekly/Mortimer Spinks 2016 survey reveals.
Posted: 05 Feb 2016 | Published: 05 Feb 2016

ComputerWeekly.com

The Devil's Right Hand: An Investigation on Malware-oriented Obfuscation Techniques
sponsored by ComputerWeekly.com
EGUIDE: This article in our Royal Holloway Security Series evaluates the role that obfuscation techniques play in malware and the importance of understanding their effectiveness.
Posted: 29 Jul 2016 | Published: 29 Jul 2016

ComputerWeekly.com

How to be influential online
sponsored by ComputerWeekly.com
BOOK: Web psychologist, Nathalie Nahai explains how to use the web and social media to communicate your message more effectively.
Posted: 30 Nov 2012 | Published: 30 Nov 2012

ComputerWeekly.com

Nine Types of Cyber Threats and How to Stop Them
sponsored by Solarwinds MSP
WHITE PAPER: Learn how to create an effective IT strategy against all unknown and known threats, how to improve security by viewing customers' networks as targets, and more.
Posted: 09 Jan 2017 | Published: 09 Jan 2017

Solarwinds MSP

Minority Report: How science fiction is becoming reality
sponsored by ComputerWeekly.com
WHITE PAPER: Customers are urgently looking for the WOW Effect to create awareness and transfer an innovative image. Most digital signage to date has been a video feed or a slide-show, where it is almost like a poster replacement.
Posted: 20 Oct 2011 | Published: 02 Mar 2011

ComputerWeekly.com
 
 
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