Business of Information Technology  >   Business Processes  >   Marketing  >  

Advertising Effectiveness

RSS Feed    Add to Google    Add to My Yahoo!
Advertising Effectiveness Reports
 
Multimedia Ad Sales: What to Expect in New Age of Digital Advertising
sponsored by Accenture
DATA SHEET: Marketers are adjusting their plans to adapt to digital advertising's take over. Find out what to expect from the age of digital advertising and what to look for in a multimedia ad sales tool. Learn about the tools that marketers will be using and the demands in efficiency, predictability and measurability that they'll be expecting to work with.
Posted: 14 Nov 2016 | Published: 14 Nov 2016

Accenture

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Case Study: Cloud-Based Business Software Helps International Marketing Company Grow
sponsored by NetSuite
CASE STUDY: Today's workforce is more diverse and dispersed than ever, so your business should provide a single unified business platform. Learn how YouGov, an international market research firm, adapted and benefitted from a cloud-based system. Access this case study to discover how they kept costs low, eased integration and more.
Posted: 17 Oct 2016 | Published: 17 Oct 2016

NetSuite

Case Study: ESI Media Leverages Customer Data to Drive Ad Revenue
sponsored by Gigya
CASE STUDY: This brief case study reveals the strategy that allowed a publishing company to capture, integrate, and segment customer data for more effective campaign use. Discover how customer identity management enabled them to increase their advertising ROI with higher-quality customer data.
Posted: 18 Mar 2016 | Published: 31 Dec 2015

Gigya

Digital Marketing 101: The Key to Engagement Marketing
sponsored by Marketo
WHITE PAPER: 48% of consumers start their inquiries on search engines. Discover just what digital marketing means, why you need to take advantage of it and how to properly utilize it to ensure your organization stays relevant and competitive in an increasingly digital world.
Posted: 25 Jul 2016 | Published: 31 Dec 2015

Marketo

Digitizing the Extended Supply Chain
sponsored by SAP
WHITE PAPER: Investing in agile, innovative technologies that are congruent with your strategy can help you remain competitive. Learn how to reimagine your business model and processes when you drive business based on structured and unstructured views of customer demand.
Posted: 29 Nov 2016 | Published: 29 Nov 2016

SAP

Salesforce Sales Cloud Helps Reps Seal the Deal
sponsored by SearchCRM
EBOOK: In this 3-part expert handbook, learn how Salesforce Sales Cloud strives to make data entry easy for sales reps and create CRM data that's clean, accurate and complete. Take a closer look at Salesforce Sales Cloud and its pros and cons.
Posted: 19 May 2016 | Published: 19 May 2016

SearchCRM

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

Case Study: Achieve Unprecedented Visibility of B2B Processes
sponsored by TIBCO Software Inc.
CASE STUDY: eBuilder, a company that helps organizations streamline their business processes, needed to enable their clients to quickly analyze large amounts of information and make critical decisions. This case study reveals the strategy that allowed the company's clients to achieve greater visibility of B2B processes, boost efficiency, and reduce costs.
Posted: 06 Apr 2016 | Published: 31 Dec 2013

TIBCO Software Inc.

Digital Business: 5 Tech Trends Changing Everything
sponsored by SAP
EBOOK: To help you create a competitive digital business framework, this e-book explores the 5 key pillars of a digital strategy. Find out how these 5 factors impact successful strategies and discover an integrated cloud platform that boosts data management, mobile, collaboration, and analytic capabilities.
Posted: 17 Oct 2016 | Published: 31 Jan 2016

SAP
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2016, TechTarget | Read our Privacy Statement