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Advertising Effectiveness

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Advertising Effectiveness Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

NewsLifeMedia Builds Digital Relationships with Customer Identity Management Platform
sponsored by Gigya
CASE STUDY: This brief case study describes the customer identity management strategy that allowed a media publishing company to gain a deeper understanding into their 15 million users. Learn how they were able to capture customer data more easily, tailor marketing campaigns to customers' interests, improve customer retention, and more.
Posted: 22 Mar 2016 | Published: 22 Mar 2016

Gigya

Move to the digital enterprise with HPE Applications Services
sponsored by Hewlett-Packard Enterprise
RESOURCE: This resource explores how you can get connected to the people, business processes, and technologies you need to achieve your vision of implementing a digital strategy, regardless of scale. Access now to find out how to get help aligning your IT and apps with your business goals.
Posted: 14 Sep 2016 | Published: 14 Sep 2016

Hewlett-Packard Enterprise

ITILĀ® Implementation: Where to Begin
sponsored by Global Knowledge
WHITE PAPER: Read this white paper to gain the understanding you need to implement ITIL with instructions and tips for important steps such as internal employee communications, determining potential pain points and methods for evaluating your existing processes.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

Global Knowledge

Workload Processing: When It Needs to Get Done at 2 a.m.
sponsored by CA Technologies
WHITE PAPER: This white paper explores a workload automation strategy to help you tackle the increased speed and complexity of today's app development environments. Find out how to make your critical business processes more efficient and avoid those middle-of-the-night breakdowns in workload processing.
Posted: 22 Sep 2016 | Published: 31 Dec 2015

CA Technologies

Creating Personalized Marketing
sponsored by IBM
CASE STUDY: Personalized marketing has fostered a deeper sense of loyalty and greater customer engagement. Access this case study to see how one company gained an 8% boost in inbound conversion, reduce the risk of customer churn, and more.
Posted: 22 Sep 2016 | Published: 31 May 2016

IBM

Transform Your Work with Secure Content Collaboration
sponsored by IBM
VIDEO: Watch this video to learn about a technology that helps you achieve secure content management and collaboration. Find out how you can enhance file sharing while saving bandwidth and making sure everyone is working on the same version of the file.
Posted: 27 Jul 2016 | Premiered: 02 Nov 2015

IBM

Data Monetization Strategies: Make and Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Are you sitting on your data with no plan? Do you know how to capitalize on information you already have? This whitepaper dives into the world of profiting from data. Access now to discover 4 essential steps to getting started, as well as challenges to overcome and a discussion on the importance of data integrity.
Posted: 26 Oct 2015 | Published: 26 Oct 2015

Information Builders

IBM Cognos Disclosure Management on Cloud
sponsored by IBM
WHITE PAPER: This white paper introduces IBM Cognos Disclosure Management on Cloud, a cloud-based platform designed to meet all of your organization's needs for the production of recurring, multi-author reports.
Posted: 29 Jul 2016 | Published: 30 Jan 2015

IBM

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius
 
 
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