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Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
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Access this exclusive resource to learn how you can effectively leverage the BYOD and consumerization of IT trend in order to better support sales and service teams and boost sales. Inside you'll find info about mobile customer relations management, mobile apps for marketing, a guide to selecting apps, and more.
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This white paper provides details on why WebSphere Customer Center provides the strategic architecture that companies need to solve their enterprise customer management issues and realize the full benefit of their investments in CRM.
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This resource examines the importance of billing in subscription sales, and details how you can use billing to build customer loyalty and retention.
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This guide counts down four easy steps to help you cut through the market for customer support applications and identify the tool that meets your business needs.
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Implementing a CRM solution can be difficult for organizations that have multiple business units. Read this paper to learn how your organization can benefit from a CRM strategy that provides an understanding and guidelines for reaching long term goals.
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This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
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This in-depth resource explores how a lean portal can help your organization trim the operational fat and deliver the kinds of experiences that customers crave. Read on to learn key differences between lean portals and suites, and uncover the benefits of "going lean."
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What is the relationship between a loyal customer and a profitable enterprise and what role can feedback play in improving loyalty? Organizations with fiercely loyal customers take the time to listen to feedback and integrate it into decision making. EFM solutions provide the tools needed help businesses transform feedback into business results.
