Addressing changing customer behavior

Social media, e-commerce sites, and other trends are creating a business culture centered around customer experience – and with competitors so easily accessible, your organization needs to understand customer behaviors and improve experiences in order to stay ahead.

This resource offers valuable insight to help you better understand the issues impacting online customer experience and drive customer loyalty. Read on now to learn more about the following topics:

Understanding different types of customers
Customer experience initiatives
Analyzing customer behaviors
And more

Vendor:: IBM
Posted:: Feb 8, 2021
Published:: May 31, 2013
Format:: PDF
Type:: White Paper

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