Delivering omni-channel shopping
Traditional BI tools are insufficient in today’s world, where 80 to 85% of data exists in an unstructured form. At the same time, consumers are becoming more informed – and demanding – than ever before.
Business survival hinges on your ability to harness cross-channel data to improve customer experiences and meet constantly changing expectations.
This resource introduces a data management and analytics approach that gives you the power to do just that. Read on to learn more about:
- Today’s consumers: Expectations and demands
- The opportunities and challenges of information
- Harnessing the power of information and analytics
- And more