Sales Leads White Papers

WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

Posted: 08 Feb 2021 | Published: 19 Jul 2019

WHITE PAPER: Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.

Posted: 02 Mar 2007 | Published: 01 Jul 2006

WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.

Posted: 20 Mar 2008 | Published: 01 Mar 2008

WHITE PAPER: Compare the performance differences between firms with well a defined and CRM supported sales process verses those without optimized sales strategies. Discover the most dramatic areas of performance gain and the impact on sales effectiveness.

Posted: 22 Nov 2006 | Published: 26 Dec 2005

WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.

Posted: 19 Sep 2008 | Published: 19 Sep 2008

WHITE PAPER: Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.

Posted: 12 Jan 2009 | Published: 12 Jan 2009

WHITE PAPER: Remote workforces are a growing trend that has documentation implications on your business processes. This paper explores that, placing special emphasis on a distributed capture strategy for resolving remote workforce-related issues.

Posted: 21 Aug 2008 | Published: 15 Aug 2008

WHITE PAPER: To fully exploit the opportunities offered by the multi-polar world, multinationals and public sector organizations must successfully create a global delivery strategy, and tap into specialized industry.

Posted: 18 Feb 2009 | Published: 18 Feb 2009

WHITE PAPER: In this white paper, you'll learn how to determine risks, calculate impact, evaluate your current structure's response and test overall resiliency.

Posted: 27 Oct 2008 | Published: 27 Oct 2008

CASE STUDY: Discover in this case study how, by working with TechTarget and using Priority Engine, 8x8 channel partners have seen a 20% increase in conversion rate, allowing them to generate more sales-qualified leads and new monthly recurring revenue opportunities.

Posted: 02 Mar 2023 | Published: 02 Mar 2023

TECHTARGET MEDIA: To understand the factors leading to poor SDR retention, TechTarget, Tenbound and RevOps Squared surveyed 218 sales leaders. Review the findings in this report, “How Does Your Sales Development Program Measure Up?”

Posted: 31 Aug 2023 | Published: 31 Aug 2023

EZINE: Tech startups based in the Nordic region face difficult decisions as the Covid-19 pandemic leads to falling sales and investment.

Posted: 08 Feb 2021 | Published: 21 May 2020

EGUIDE: This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and how they can enhance the results of sales reps and managers.

Posted: 08 Feb 2021 | Published: 30 May 2018

EGUIDE: New studies show that the abundance of sales tools that has negatively affected the output of sales departments. In this expert e-guide, learn why there can be too much of a good thing and why finding the right tool is just one part of making sure it fits with your sales strategy plan.

Posted: 08 Feb 2021 | Published: 30 May 2018

EBOOK: After-sales support is no longer an afterthought—and what’s more, it can be up to 5 times more profitable than selling the machine itself. Read this e-book to maximize your after-sales profits and support, with easy-to-comprehend guidance to assist you along the way.

Posted: 08 Apr 2024 | Published: 08 Apr 2024

ESSENTIAL GUIDE: With so many moving parts—from email cadence and personalization to lead qualification and content creation—nurture can get complicated quickly. We understand nurture can be overwhelming but downloading this e-book will help. It breaks down the basic nurture concepts so you can build a successful strategy.

Posted: 30 Nov 2022 | Published: 30 Nov 2022

BRIGHTTALK WEBINAR: Your webinar is a success, and leads are pouring in. Now how can you use this momentum to cultivate your long-term audience and drive productive sales conversations? Watch this webinar to discover more.

Posted: 22 Aug 2023 | Published: 22 Aug 2023

WEBCAST: Tune into this TechTarget webinar for a close look at the common mistakes companies are making in pursuit of better sales, and discover the secrets to enabling your SDRs for better B2B marketing.

Posted: 04 Mar 2023 | Premiered: Mar 4, 2023

BLOG: As healthcare shifts to value-based care, health plan chief commercial officers must evolve from sales leaders to architects of transformation. Learn how they can harness data, personalize experiences, and empower stakeholders to drive sustainable growth. Read the full article.

Posted: 28 Sep 2024 | Published: 28 Sep 2024

EBOOK: As B2B buyers become more digital, sales teams need better insights to engage prospects effectively. This e-book discusses three ways to drive intent data adoption and increase sales productivity. Download the e-book to learn more.

Posted: 02 Dec 2024 | Published: 03 Dec 2024

EGUIDE: The results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.

Posted: 08 Feb 2021 | Published: 27 Apr 2017

BRIGHTTALK: While classic demand gen funnels and SDR follow-ups can help marketing teams benchmark performance, many have begun to struggle with certain breakpoints. These issues can lead to dead-end demand, and unfortunately, many organizations struggle to combat this with modern B2B buying. Access this guide to learn more.

Posted: 21 Nov 2022 | Published: 21 Nov 2022

EGUIDE: In this e-guide we look at how businesses can stay on track through collaboration, innovation, listening to user needs and partnering with suppliers.

Posted: 08 Feb 2021 | Published: 30 May 2017

WHITE PAPER: Discover in this white paper how, with unique marketing of advising services, predictable sales and expenses, and a completely scalable consulting service, MSPs can lead the competition with better and deeper IT services.

Posted: 18 Apr 2024 | Published: 18 Apr 2024

BRIGHTTALK WEBINAR: When producing relevant and valuable messaging is this critical, how do you create the right content to address every prospective buyer’s needs at every stage? Access this webinar to learn more.

Posted: 01 Sep 2023 | Published: 01 Sep 2023

EGUIDE: We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.

Posted: 08 Feb 2021 | Published: 10 Dec 2020

EBOOK: When producing relevant and valuable messaging is this critical, how do you create the right content to address every prospective buyers’ needs at every stage? Access this e-book to learn more.

Posted: 12 Sep 2023 | Published: 12 Sep 2023

EGUIDE: Auto Trader is the UK's biggest online marketplace for new and used car sales. Its head of infrastructure sets out how cloud, containers and microservices will help reinforce its market-leading position in the years to come

Posted: 08 Feb 2021 | Published: 09 May 2019

EGUIDE: From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.

Posted: 08 Feb 2021 | Published: 21 Dec 2018

EGUIDE: This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.

Posted: 08 Feb 2021 | Published: 23 Oct 2017

INFOGRAPHIC: In this TechTarget infographic, take a look at the 3 leading challenges impacting SDR performance, and how organizations can turn their situation around.

Posted: 09 Mar 2023 | Published: 09 Mar 2023

EBOOK: Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.

Posted: 15 Mar 2021 | Published: 19 Feb 2021

EBOOK: In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.

Posted: 08 Feb 2021 | Published: 13 Jan 2021

TECHTARGET STREAMING MEDIA: For tips for harnessing the power of intent data, check out this webcast featuring insights from marketing and sales leaders at TechTarget, Secureworks and more.

Posted: 31 Aug 2023 | Published: 31 Aug 2023