CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness
Dozens of articles outline steps to define your own sales process. However, defining a sales process is a long way from using/applying that process in daily sales activities, and in most cases organizations fall short on process improvements and the implementation of a smart CRM system to make the sales process visible and accessible. This white paper looks at performance differences seen in firms that did have their processes well defined, use them consistently and support their use with CRM technology. The sales performance results are significant and this white paper summarizes the most dramatic areas of gain and what lessons there are to be learned from these. Learn how to:
- Close more deals faster.
- Generate additional inquiries and better quality leads.
- Execute more effective and repeatable marketing campaigns.
- Convert new leads to sales.
- Gain better business insight.