CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness
Dozens of articles outline steps to define your own sales process.
However, defining a sales process is a long way from using/applying that
process in daily sales activities, and in most cases organizations fall
short on process improvements and the implementation of a smart CRM
system to make the sales process visible and accessible.
This white paper looks at performance differences seen in firms that did
have their processes well defined, use them consistently and support
their use with CRM technology. The sales performance results are
significant and this white paper summarizes the most dramatic areas of
gain and what lessons there are to be learned from these.
Learn how to:
-
Close more deals faster.
- Generate additional inquiries and better quality leads.
- Execute more effective and repeatable marketing campaigns.
- Convert new leads to sales.
- Gain better business insight.
Download
CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness
now.
Authors
Jim Dickie
Managing Partner,
CSO Insights
Jim Dickie is a Managing Partner with CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. He has over 29 years of sales and marketing management experience. Jim began his career with IBM and Sterling Software and then went on to launch two successful software companies.
Barry Trailer
CSO Insights
- Vendor:
- FrontRange Solutions Inc.
- Posted:
- 22 Nov 2006
- Published:
- 26 Dec 2005
- Format:
- PDF
- Length:
- 9 Page(s)
- Type:
- White Paper
- Language:
- English
