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Customer Knowledge Management White Papers (View All Report Types)
 
SAS® Data Governance: Give your data some guidance – and make it work for your business
sponsored by SAS
WHITE PAPER: In this white paper discover how one data governance platform can help your organization build the set of policies, processes and boundaries you need to holistically manage your data. Read on to learn how data governance can allow you to establish how you want your data to behave.
Posted: 09 Oct 2015 | Published: 09 Oct 2015

SAS

A Powerful Marketing Technology Duo: Customer Data and Demand-Side Platforms
sponsored by Tealium
WHITE PAPER: Find out how to take a data-driven, customer-centric approach to your marketing strategies with customer data platforms (CDPs) and demand-side platforms (DSPs).
Posted: 15 Feb 2018 | Published: 31 Dec 2017

Tealium

Future-Proof Your Marketing Technology
sponsored by Tealium
WHITE PAPER: Find out how marketers and their teams can attempt to future-proof their architecture by taking a flexibility-first approach that enables seamless data integration, access to unified customer data, analytics, and more.
Posted: 13 Feb 2018 | Published: 31 Dec 2016

Tealium

The New Power Couple: Content and Commerce Take Center Stage
sponsored by Sitecore
WHITE PAPER: As online retail becomes a larger percentage of all retail shopping, integrating web content systems with commerce engines is the next big challenge to both your data and your operations. Read on to learn how to integrate your content and commerce systems, how it helps your brand's issues, and more.
Posted: 18 Oct 2016 | Published: 18 Oct 2016

Sitecore

A 5 Minute Guide to Cognitive Search for Customer Support
sponsored by Attivio, Inc.
WHITE PAPER: Explore the basics of a cognitive search platform – from natural language processing to robust security and big data analytics – and find out how cognitive search apps can help contact centers revitalize customer interactions and self-service.
Posted: 19 Sep 2017 | Published: 19 Sep 2017

Attivio, Inc.

The Connected Customer: The Why Behind the Internet of Things
sponsored by SAS
WHITE PAPER: The Internet of Things (IoT) provides customer-centric organizations with a unique opportunity to connect to key clients and improve service outcomes. But to do so, businesses must contextualize IoT data and analytics. Learn how to translate IoT analytics into customer value.
Posted: 13 Jun 2017 | Published: 13 Jun 2017

SAS

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: 76% of satisfied customers demonstrate brand loyalty. In this report, learn more about how Australian consumer preferences are shifting towards digital channels, and what you can do to close the gap between expectations and delivery.
Posted: 27 Jun 2016 | Published: 27 Jun 2016

SAP

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India

Transform Business: Explore Strategic Business Transformation Requirements
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Find out how businesses are overcoming today's challenges such as the explosion of social media and more stringent security and regulatory requirements.
Posted: 03 Jul 2014 | Published: 31 Oct 2013

Hewlett Packard Enterprise
 

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