WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
WHITE PAPER:
In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
WHITE PAPER:
View this white paper to learn why social login -- with permission-based access to first-party identity data -- is the better option for getting the kind of information that creates relevant cross-channel experiences. Read now to explore the basics of social login, best practices, and benefits for consumers and businesses.
WHITE PAPER:
Melissa Data’s WebSmart Services can handle your data quality needs. Ensure that your contact data, including addresses, names, phone numbers, and emails are valid, and use existing data to append additional information to enhance initiatives. The WebSmart services can be integrated into the business chain to ensure the integrity of your database.
WHITE PAPER:
Hear from Ross Wainwright, Executive Vice President, SAP Field Services, and Greg Pike, Senior Vice President, SAP Active Global Support and gain insight into the cost-saving and problem-solving services that have the biggest impact, where and how SAP customers should begin using these services.
WHITE PAPER:
Find out how businesses are overcoming today's challenges such as the explosion of social media and more stringent security and regulatory requirements.
WHITE PAPER:
Read this white paper to learn how BI can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.
WHITE PAPER:
This paper discusses how to bridge the gap in user experience management (UEM) between business stakeholders and IT by helping each group better understand both perspectives on the user experience. It describes the most common UEM indicators and what they mean to both the business and IT.
WHITE PAPER:
Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications is a complete and accurate customer record. This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation.
