Customer Knowledge Management

EBOOK: In this e-book, discover how AppNeta surpassed their lead expectations by re-envisioning their existing demand generation strategy with TechTarget Priority Engine. Review Priority Engine product features and benefits, and decide if Priority Engine is right for your organization.

Posted: 11 Sep 2019 | Published: 11 Sep 2019

WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

Posted: 19 Jul 2019 | Published: 19 Jul 2019

WHITE PAPER: According to a Forrester survey, 25% of customers will abandon a brand if met with sub-par self-service, the worst part? They'll tell their friends about it too. Prevent the embarrassment by exploring these 7 steps to a flawless self-service customer experience, and secure your brand.

Posted: 07 Feb 2019 | Published: 07 Feb 2019

EGUIDE: In the age of the customer, the term customer experience is highly charged and constantly changing. What adds to this is the new technology being used in contact centers to improve the customer experience. In this e-guide, learn how artificial intelligence, chatbots, and better data insights are used to improve CX and increase customer loyalty.

Posted: 03 May 2017 | Published: 28 Apr 2017

EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.

Posted: 19 Apr 2016 | Published: 15 Apr 2016

EGUIDE: Do the cloud and CRM go hand in hand? Most will argue yes, but why? In this expert e-guide, tap into advantages of CRM in the cloud, and learn how technology company Shuttle Cloud uses cloud tools to manage customers, organize sales leads and hire internally. Plus, gain tips for making social CRM tools work effectively in your organization.

Posted: 02 Feb 2016 | Published: 01 Feb 2016

WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.

Posted: 13 Nov 2015 | Published: 13 Nov 2015

EBOOK: The right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.

Posted: 22 Jan 2016 | Published: 22 Jan 2016

EGUIDE: This e-guide offers expert advice for creating a successful omnichannel customer experience by utilizing a unified user interface (UI), service clouds, self-service tools, and more. You'll also learn how to implement a unified contact record for customer interactions so that you can create a consistent, satisfying experience for your customers.

Posted: 02 Mar 2016 | Published: 26 Feb 2016

WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.

Posted: 20 Feb 2015 | Published: 31 Jan 2013