Customer Knowledge Management

CASE STUDY: Access this case study to learn 4 Freshsales features that eye care start up CovalentCareers is using to their advantage.

Posted: 30 Jun 2020 | Published: 30 Jun 2020

WHITE PAPER: Customer experience has become the distinguishing factor for many businesses today, with some consumers valuing their experience even over product quality. But how can you continue to provide the best customer experience possible? Check out this white paper to discover how leaders in the field are using technology to offer exceptional experiences.

Posted: 25 Jun 2020 | Published: 16 Jan 2019

EGUIDE: In this e-guide, learn about the state of adoption of data analytics in Australia, how Commonwealth Bank is making analytics tools more accessible to small companies and how SAS is prepping its marketers for the data flood.

Posted: 02 Jun 2017 | Published: 02 Jun 2017

WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

Posted: 19 Jul 2019 | Published: 19 Jul 2019

EBOOK: Learn from experts how predictive analytics should be used by sales teams, and the importance of having a strong model. Also uncover real-world examples of analytics being used to create more customer-specific advertisements and hire more promising workers, and how predictive lead scoring can help sales and marketing teams work together better.

Posted: 02 May 2016 | Published: 29 Apr 2016

EZINE: Companies aren't gaining enough value from big data. That's why there's a greater need to establish data handling policies and procedures that only good data governance programs can provide. Explore good use vs. abuse of customer data (Wells Fargo, Target, and Bank of America), 4 data governance concerns and best practices, and much more.

Posted: 13 Jun 2017 | Published: 06 Jun 2017

EGUIDE: Call center agents need to be able to access customer account information, but historically they have struggled to do so. In this guide, explore how Service Cloud can help you streamline your agents' access to critical customer information, and how the platform's UI and Lightning development architecture play large roles in that.

Posted: 21 Jul 2016 | Published: 19 Jul 2016

EGUIDE: This e-guide offers expert advice for creating a successful omnichannel customer experience by utilizing a unified user interface (UI), service clouds, self-service tools, and more. You'll also learn how to implement a unified contact record for customer interactions so that you can create a consistent, satisfying experience for your customers.

Posted: 02 Mar 2016 | Published: 26 Feb 2016

EGUIDE: In this e-guide, discover how to improve communication between contact center agents and customers by integrating an automated contact service.

Posted: 14 Feb 2017 | Published: 09 Feb 2017

EGUIDE: Condemn AI's potential 20 years ago, and it seems obsolete. Credit the tool with the success of the IoT, and it seems innovative – that's relativity, and how Salesforce Einstein plans to improve customer engagement. Read on to learn about Salesforce's new contribution to the AI resurgence from expert consultant Jeff Kaplan.

Posted: 29 Sep 2016 | Published: 27 Sep 2016