Marketing Communications White Papers, Software Downloads, Definition and Webcasts

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May 19, 2013

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Marketing Communications

Marketing Communications Reports

Marketing Executive Strategy Brief sponsored by Oracle Corporation WHITE PAPER: In this white paper, explore the deep connection between customer experience and business value, and discover how third-party marketing and loyalty strategies and services can bolster that connection. Posted: 03 Apr 2013 \| Published: 31 Jul 2012 TOPICS: CRM \| Marketing \| Marketing Information Systems \| Mobile CRM

Managing the Social Media Mix White Paper sponsored by Oracle Corporation WHITE PAPER: This exclusive resource provides an eight-step guide to devising an effective social media marketing strategy and helps you determine how your company should allocate information to Twitter, blogs, Facebook, and more. Posted: 03 Jan 2013 \| Published: 30 Sep 2012 TOPICS: Best Practices \| Enterprise Content Management \| Marketing \| Social Computing \| Social Networking \| Web 2.0 \| Web Content Management

Gartner Customer Strategies & Technologies Summit 2013 sponsored by Gartner BROCHURE: In this valuable resource, learn about how the Gartner Customer Strategies & Technologies Summit can help IT and business leaders gain the insight they need to effectively overcome customer relationship and business management challenges to drive success – read on to learn more now. Posted: 07 Mar 2013 \| Published: 07 Mar 2013 TOPICS: Applications Software \| Business Intelligence \| CRM \| CRM Analytics \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Market Research \| Marketing

Using Analytics to Drive Better Communications- Link Customer Preferences and Behavior with Business Solutions and Document Requirements to Deliver Messaging that Fits sponsored by Pitney Bowes Group 1 Software WHITE PAPER: This whitepaper will help you understand how analytics can be used to drive better communications for your business. Learn about the state of communications today, its challenges, and opportunities you can take advantage of to enhance your communications. Posted: 18 Mar 2013 \| Published: 31 Dec 2012 TOPICS: Communications Systems \| CRM \| CRM Best Practices \| Customer Data Management \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Marketing

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member sponsored by AT&T Corp WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Consumer Market \| CRM \| CRM Services \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Smart Phones \| Wireless Computing \| Wireless Networks

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis sponsored by TIBCO Spotfire Division PRESENTATION TRANSCRIPT: This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. Posted: 05 Oct 2009 \| Published: 05 Oct 2009 TOPICS: Business Performance Management \| Campaign Management \| CRM Analytics \| Lead Generation \| Marketing \| Sales and Marketing Software \| Sales Channels \| Sales Force Automation \| Sales Representatives

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing sponsored by Infor CRM VIDEO: This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns. Posted: 20 Jan 2012 \| Premiered: 20 Jan 2012 TOPICS: Business Intelligence \| CRM \| CRM Analytics \| Customer Data Integration \| Dashboards \| Data Analytics \| Email Marketing \| Marketing

Innovative Strategies for Improving Web Conversions sponsored by Demandbase EGUIDE: This E-guide will explain the costs and new tactics for marrying your business's marketing and sales goals without sacrificing either's needs. Learn more about salvaging conversisions and data quality now. Posted: 11 Nov 2011 \| Published: 11 Nov 2011 TOPICS: CRM \| Data Quality \| Lead Generation \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software

Messaging in the Cloud: Embedding an Email, Mobile, and Social Infrastructure sponsored by ExactTarget WHITE PAPER: MPaaS is a newer niche in cloud computing, but it’s a natural fit for gaining efficiencies of scale and reliability by using the infrastructure of messaging providers like ExactTarget. Read on to learn more about an unmatched one-to-one messaging solution that provides unbeatable deliverability - without the hassle of new capital investments. Posted: 29 Oct 2010 \| Published: 29 Oct 2010 TOPICS: CAN-SPAM Act of 2003 \| Cloud Computing \| CRM \| Email \| ISVs \| Market Trends \| Marketing \| Sales and Marketing Software \| Social Networking

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth sponsored by SAP America, Inc. WHITE PAPER: This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software. Posted: 03 Sep 2010 \| Published: 03 Sep 2010 TOPICS: Business Process Management \| CRM \| CRM Best Practices \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software \| Sales Force Automation \| SAP (Product)

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