Marketing Communications White Papers, Software Downloads, Definition and Webcasts

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Feb 11, 2012

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Marketing Communications

Marketing Communications Reports

Best in Class Marketers Drive Enhanced Customer Loyalty sponsored by SAP America, Inc. ANALYST REPORT: This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results. Posted: 02 Sep 2010 \| Published: 02 Sep 2010 TOPICS: CRM \| CRM Services \| CRM Software \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Marketing \| SAP (Product)

CRM without Compromise: A Strategy for Profitable Growth sponsored by SAP America, Inc. WHITE PAPER: Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value – where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability. Posted: 07 Nov 2007 \| Published: 07 Nov 2007 TOPICS: Business Performance Management \| Call Center Management \| Call Centers \| Contact Center Management \| Contact Centers \| CRM \| ERP \| Marketing \| Oracle (Product) \| Sales Force Automation \| Software as a Service

How to Design and Deliver Effective Virtual Sales Presentations sponsored by Citrix Online Go To Meeting WHITE PAPER: This new What Works! e-book explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business. Posted: 13 Jan 2012 \| Published: 13 Jan 2012 TOPICS: Collaboration \| CRM Best Practices \| Customer Satisfaction \| Marketing \| Sales \| Sales Representatives

Customer Data Management- Breaking down data silos for improved business outcomes sponsored by Equifax WHITE PAPER: This paper reviews the current problems with data silos and how customer data management services can help companies create a consolidated view of their customers and ultimately increase their revenues. Posted: 07 Dec 2011 \| Published: 07 Dec 2011 TOPICS: B2B \| Business Intelligence \| Customer Data Integration \| Customer Data Management \| Data Analytics \| Data Management \| Marketing \| Sales

Six Success Factors for Building a Best-Run Marketing Organization sponsored by SAP America, Inc. WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more. Posted: 18 Oct 2010 \| Published: 18 Oct 2010 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Customer Interaction Services \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| SAP (Product)

Oracle Marketing Analytics sponsored by Oracle Corporation DATA SHEET: Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn more. Posted: 07 Oct 2010 \| Published: 07 Oct 2010 TOPICS: Customer Retention \| Customer Service \| Market Research \| Market Trends \| Marketing \| Oracle (Product)

10 Ways Configure/Price/Quote (CPQ) Software Can SkyRocket Your Revenues sponsored by Steel Brick WHITE PAPER: This paper explains the benefits of Configure/Price/Quote (CPQ) tools, including faster and more accurate sales engines as well as improving performance and revenue. Posted: 14 Dec 2011 \| Published: 14 Dec 2011 TOPICS: Marketing \| Price Quotes \| Sales \| Sales and Marketing Software

Advances with Configure/Price/Quote Solutions for the Saleforce.com CRM User sponsored by Steel Brick ANALYST REPORT: Read this analyst report to gain more insight on configure/price/quote (CPQ) technology and how it is greatly effecting company performance. Posted: 14 Dec 2011 \| Published: 14 Dec 2011 TOPICS: Marketing \| Price Quotes \| Pricing \| Sales \| Sales and Marketing Software

Data Quality: A Survival Guide to Marketing sponsored by SAP America, Inc. WHITE PAPER: Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness. Posted: 05 Jan 2011 \| Published: 05 Jan 2011 TOPICS: Data Analytics \| Data Collection \| Data Integration \| Data Management \| Data Quality \| Marketing

7 Hot Email Prospecting Tips sponsored by Citrix Online Go To Meeting WHITE PAPER: This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success. Posted: 13 Jan 2012 \| Published: 13 Jan 2012 TOPICS: Direct Marketing \| Email \| Email Marketing \| Marketing \| Sales \| Sales Representatives

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