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Why Bringing Social to your Marketing Team is a Non-Negotiable
sponsored by Jive Software
WHITE PAPER: Access this valuable resource to learn how improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

Jive Software

How Digital Asset Management Is Key to Marketing Operations Management
sponsored by SAS
WHITE PAPER: The following white paper explores the importance of digital asset management for success in today's marketing operations. Learn how DAM supports the marketing process, how to handle production and distribution, and much more.
Posted: 24 Apr 2014 | Published: 24 Apr 2014

SAS

A Solution to Ensure you Meet your Deadlines
sponsored by Nvidia
WHITE PAPER: This whitepaper details a solution to allow IT to keep your marketing team productive with the right tools and technologies.
Posted: 03 Apr 2014 | Published: 03 Apr 2014

Nvidia

Know What Customers Want Before They Do
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, which features John Lucker, Principal of Deloitte Consulting, learn how to create customer loyalty using data and sophisticated analytics, which, in turn, generate highly customized offers that reflect each customer's preferences, purchase history, and purchasing context.
Posted: 08 Apr 2014 | Published: 23 Aug 2013

Oracle Corporation

HP digital customer experience partner ecosystem
sponsored by Hewlett-Packard Limited
WEBCAST: This brief on-demand video introduces a digital customer experience partner ecosystem that gives you the power to meet the demands of an increasingly connected, mobile consumer base.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

Hewlett-Packard Limited

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

How marketing is taking charge leading the customer experience: Insights from the IBM State of Marketing 2013 survey
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM

CallPro CRM e-marketing features
sponsored by CallPro CRM
WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
Posted: 27 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

Explode Six Marketing Myths
sponsored by IBM
WHITE PAPER: Maximize campaign effectiveness with analytic technology.
Posted: 18 Oct 2011 | Published: 18 Oct 2011

IBM

Infor Epiphany
sponsored by Infor
WHITE PAPER: Check out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.
Posted: 25 Jul 2013 | Published: 31 Oct 2012

Infor
 
 
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