Business of Information Technology  >   Business Processes  >  

Marketing Communications

RSS Feed    Add to Google    Add to My Yahoo!
Marketing Communications Reports
 
Measuring Marketing Success: Know Each Customer In Context
sponsored by IBM
PRODUCT REVIEW: This resource introduces a pair of applications that assist organizations in more accurately measuring their marketing department's achievements and understanding where to make the most optimal investments.
Posted: 24 Feb 2015 | Published: 26 Nov 2014

IBM

Marketing Automation: How to Build a Sales and Marketing Ecosystem
sponsored by Salesforce.com
EBOOK: This e-book explores how marketing automation creates a dynamic duo: sales and marketing working together hand-in-hand.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Salesforce.com

Playtech case study: Predictive monitoring tools deliver game-changing uptime
sponsored by Hewlett-Packard Limited
WHITE PAPER: Read this white paper to see how automated, integrated monitoring tools helped Playtech monitor web applications predictively to further protect uptime, user experience, and revenue.
Posted: 02 Jun 2015 | Published: 31 Aug 2013

Hewlett-Packard Limited

The Complete Guide to Marketing Automation
sponsored by Salesforce.com
EBOOK: This e-book guides marketers through several automation software use cases, demonstrating how businesses can generate quality leads through targeted personalization.
Posted: 10 Jun 2015 | Published: 31 Dec 2014

Salesforce.com

Digital Data + Analytic Visualization = Digital Intelligence Opportunities
sponsored by SAS
WHITE PAPER: Explore this exclusive white paper to find out how analytics can help you revolutionize your digital marketing strategy, and get insights into a history of fragmented data and analytics tools.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

SAS

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER: Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

How user experience is a business differentiator
sponsored by Hewlett-Packard Limited
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Limited
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2015, TechTarget | Read our Privacy Statement