Marketing Communications White Papers

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May 20, 2013

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Marketing Communications

Marketing Communications White Papers (View All Report Types)

How to Master the Art of Content Marketing sponsored by Limelight Networks, Inc. WHITE PAPER: Today's marketing professionals are in uncharted territory, one that consists of web-savvy customers with higher expectations and flashy new tools that are quickly becoming a requirement. To keep pace, you must evolve with the times. Read on to learn how content marketing can optimize your marketing tactics. Posted: 15 Oct 2012 \| Published: 01 Nov 2011 TOPICS: Content Management \| Enterprise Content Management \| Marketing \| Marketing Information Systems \| Publishing

When Words Won’t Do, Show Your Story: 7 Tips from Leading Companies For Online Video Marketing. sponsored by Limelight Networks, Inc. WHITE PAPER: This white paper illustrates the importance of video to drive audience engagement and interaction. Learn best practices, key tips, and essential elements of online video marketing. Posted: 15 Mar 2013 \| Published: 28 Feb 2013 TOPICS: CRM \| Customer Loyalty \| Customer Retention \| Marketing \| Online Advertising \| Online Marketing \| Web 2.0

The Human Energy Crisis: Technology's Role In Supporting Field Workforce, Hourly And High-Volume Hiring Needs sponsored by Taleo WHITE PAPER: For all the advances in the technology over the last 20 years, the process of hiring hourly workers has remained fairly static. Posted: 06 Jan 2009 \| Published: 31 Dec 2008 TOPICS: Advertising \| Channel Management \| Databases \| Internet \| Marketing \| Sales

Tips from the Trade - Competing on Web Analytics sponsored by SAS Institute Inc. WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics. Posted: 05 May 2010 \| Published: 05 May 2010 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| Customer Data Management \| Customer Retention \| Marketing \| Marketing Information Systems \| Predictive Analytics \| Predictive Analytics Software

Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience sponsored by Wipro Technologies WHITE PAPER: Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools. Posted: 17 Dec 2009 \| Published: 17 Dec 2009 TOPICS: Branding \| Customer Interaction Services \| Customer Retention \| Customer Satisfaction \| Marketing \| Retail Channels \| Retail Trade Industry \| Social Computing \| Social Networking

Enterprise Performance Management - Management Excellence Metrics Reloaded sponsored by Oracle Corporation WHITE PAPER: In this exclusive white paper from Oracle, read how Oracle’s Strategy-to-Success management framework provides that critical framework context. Posted: 01 Oct 2010 \| Published: 01 Sep 2008 TOPICS: Business Intelligence \| Business Process Management \| ITIL \| Market Segments \| Marketing \| Model Driven Architecture \| Performance Testing \| Strategic Planning

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management sponsored by AT&T Corp WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Mobile Device Management Software \| Scanners \| Smart Phones

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World sponsored by SDL Web Content Management Solutions Division WHITE PAPER: This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change. Posted: 11 Apr 2011 \| Published: 11 Apr 2011 TOPICS: Business Intelligence \| Business Management \| Content Management \| Marketing \| Marketing Information Systems \| Web Content Management

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member sponsored by AT&T Corp WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Consumer Market \| CRM \| CRM Services \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Smart Phones \| Wireless Computing \| Wireless Networks

Size DOES Matter - When Choosing the Right ERP Solution sponsored by Xperia WHITE PAPER: In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier. Posted: 02 Oct 2008 \| Published: 30 May 2006 TOPICS: Apparel Industry \| CRM \| ERP Software \| Manufacturing Software \| Manufacturing Systems \| Marketing \| Sales \| Supply Chain Management

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