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Marketing Communications White Papers (View All Report Types)
 
Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013

ConnectWise

A Marketing Pilot for FTTH Network Rollout
sponsored by ECI Telecom
WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
Posted: 29 Nov 2010 | Published: 01 Nov 2010

ECI Telecom

Implementing product mix optimization that works
sponsored by Quintiq
WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Quintiq

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Unified Performance Management: The Key to Successful Performance Management
sponsored by IBM
WHITE PAPER: Using common performance management tools and systems efficiently is just as critical to the success of the business as using a common set of applications for accounting and human resources (ERP) and marketing and sales (CRM). Read this paper to learn more.
Posted: 10 Aug 2010 | Published: 20 Apr 2009

IBM

Channel Sales Management: New Applications for High-Tech Vendors
sponsored by SAP AG
WHITE PAPER: Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
Posted: 26 Jan 2009 | Published: 23 Jan 2009

SAP AG

Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

SPSS Inc. Worldwide Headquarters

Magic Quadrant for Marketing Resource Management
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.
Posted: 06 May 2011 | Published: 11 Feb 2011

Unica Corporation - An IBM Company

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
Posted: 23 Jul 2013 | Published: 31 Oct 2012

Limelight Networks, Inc.
 
 
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