Accor, the fifth largest hotel group in the world, was facing several challenges, including the growing influence of the Web on customer behavior and an increasingly mobile client base. To provide top-notch service, Accor needed the right technology that would enable them to create multi-channel, personalized experiences.
Aberdeen surveyed 233 organizations regarding their customer experience management (CEM) programs. This report will illustrate how companies using analytics as part of customer service activities perform compared to those without analytics.
As customer experience is being elevated to a top-executive commitment, the customer engagement center/contact centre is uniquely positioned to be at the epicenter of the customer experience revolution. Get this research note on Gartner predictions for 2014 and beyond.
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