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What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
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In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
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Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
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With the explosion of data, storage environments are becoming more complex. Poorly designed storage infrastructures are putting companies at risk. Download this study to learn how storage managers built stronger storage management teams and environments.
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This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
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Use insight produced through analytics to improve performance and gain a strategic advantage. Learn how you can employ an enterprise-wide approach for maintaining data and using analytics for improved decision making.
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Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.
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A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.
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In this white paper, resource you will discover a leading vendor's alliance program – providing the resources you need to build innovative solutions and get to market quickly – leading to greater growth and success.