Business of Information Technology  >   Business Processes  >   Marketing  >   Market Research  >  

Trends

RSS Feed    Add to Google    Add to My Yahoo!
Trends White Papers (View All Report Types)
 
How Service Management Is Transforming
sponsored by Cherwell
WHITE PAPER: IT service management (ITSM) is reaching far beyond traditional borders and spreading into every other aspect of your business. This expert analyst report gives you an overview of how the ITSM market is changing and presents 3 cases in a Q&A style to explore how different companies are approaching their ITSM strategies.
Posted: 12 Apr 2017 | Published: 29 Feb 2016

Cherwell

Supporting The Buyer Journey With Customer Service
sponsored by SAP Hybris
WHITE PAPER: 50% of all buyers still view customer service as a post-purchase resource, rather than a purchasing aid. Find more survey results from Forrester that reveal how 247 companies approach customer service.
Posted: 05 Jun 2017 | Published: 29 Jul 2016

SAP Hybris

Are You Still Bidding Like It's 2007? Why Conventional Bidding Methods Leave Money on the Table
sponsored by [24]7
WHITE PAPER: This white paper explores the complexities of bidding for ad position as a data-driven marketing and retail process. Learn about the concept of automated high-frequency bidding and how it helps optimize your search engine marketing (SEM) strategy.
Posted: 29 Mar 2017 | Published: 31 Dec 2016

[24]7

Marketing/Sales Alignment: Who is Agile Enough to Win
sponsored by SAP Hybris
WHITE PAPER: Can marketing pros load their CRM system with viable leads for sales teams? Here, Aberdeen Group reveals what B2B firms can do (and adopt) to share motivation and collaboration among sales and marketing teams.
Posted: 05 Jun 2017 | Published: 31 Mar 2016

SAP Hybris

Turning Customer Data into Analytical Marketing Fuel: How to Use Analytically Driven Customer Insight for Extraordinary Competitive Advantage
sponsored by SAS
WHITE PAPER: Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

SAS

Choosing a Remote DBA instead of a Full-time Consultant?
sponsored by Ntirety
WHITE PAPER: Relational databases like Oracle grow 3x to 5x in size every three years, but most are not backed up properly. Learn about one of the newest trends in the industry: to outsource or out-task to your database administration needs.
Posted: 30 Nov 2007 | Published: 30 Nov 2007

Ntirety

Visual Discovery Tools
sponsored by SearchBusinessAnalytics
WHITE PAPER: Visual discovery tools help enable business users to access and analyze data with minimal assistance from the IT department. Consult this white paper to learn more about who the target users of visual discovery tools are and how they help analyze data in a variety of systems.
Posted: 04 Mar 2013 | Published: 04 Mar 2013

SearchBusinessAnalytics

Gartner Magic Quadrant for Data Integration Tools, 2006
sponsored by Pervasive Integration
WHITE PAPER: Gartner's Magic Quadrant for data integration tools evaluates vendors offering broad data integration capabilities through an integration platform. Discover the ranking of capabilities and functionality, including data quality and profiling.
Posted: 18 Sep 2007 | Published: 22 Nov 2006

Pervasive Integration

The Power of Faceted Analytical Displays: Three Blind Men and an Elephant
sponsored by Tableau Software
WHITE PAPER: This paper explores the insights that emerge when software enables us to view a set of data from several perspectives at the same time. With Faceted Analytical displays, the multiple perspectives, lead to insights that would be difficult to see otherwise.
Posted: 30 Jul 2008 | Published: 01 Jan 2007

Tableau Software

Marketing 2020: The Ultimate Marketing Study
sponsored by SAS
WHITE PAPER: Millward Brown Vermeer and several other organizations launched a multi-year study called Marketing 2020, an initiative gathered from over 10,000 marketers in 92 countries. Access and uncover a framework that defines marketing excellence. Plus, you'll find details on five drivers that market leaders use to structure marketing functions.
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2017, TechTarget | Read our Privacy Statement