Competing on Analytics
Competing on Analytics
Utilizing analytics can help you find the best customer and optimize the supply chain, but competing on analytics can help make fact-based decisions a key element of a company's business strategy. Developing this strategy doesn't happen overnight and requires building an enterprise-wide infrastructure, analytical and culture.
Learn how you can create value and a strategic advantage by competing on your analytics. Ensure your data is managed, integrated and stored effectively in order to find insight within it using techniques, including the ability to:
- Optimize for the best outcome.
- Utilize predictive modeling.
- Act on trends with forecasting.
- Determine why trends occur with statistical models.
AuthorsThomas H Davenport Professor, Babson College Thomas H. Davenport is the President's Distinguished Professor of Information Technology and Management at Babson College, and director of research for the School of Executive Education. He is the former director of research centers at Accenture, Ernst & Young, and McKinsey, and has taught at Harvard Business School, Dartmouth's Tuck School of Business, and the University of Texas at Austin.
Jim Davis Senior Vice President and Chief Marketing Officer, SAS Jim Davis is responsible for providing strategic direction for SAS products, solutions and services as well as global messaging about SAS. Davis joined SAS in 1994 as an enterprise computing strategist focused on IT issues. He later served as program manager for data warehousing. From there he was promoted to director of product strategy, and then vice president of Worldwide Marketing before assuming his current role.
Jim Goodnight CEO, SAS Every 1,100 days, according to Bill Jensen's book Simplicity, the amount of business data in the world doubles. If you're Jim Goodnight, all that data spells opportunity. Goodnight is CEO of the world's leading business intelligence software vendor. At the helm since the company's incorporation in 1976, Goodnight has overseen an unbroken chain of revenue growth -- a feat almost unheard of in the software industry. Coming off 29 consecutive years of growth, SAS celebrated its 30th anniversary in July 2006.
Ron Guggenheimer Senior Director Fixed Income Analytics, Capital Markets and Banking, Citigroup Ron Guggenheimer is Senior Director of Fixed Income Analytics in Citigroup’s Capital Markets & Banking business. In his current role, Guggenheimer manages a team that generates forecasts and trading strategies for use in the Capital Markets by analyzing consumer transaction flow information.
Glenn W. Wegryn Associate Director, Global Analytics, Procter & Gamble Glenn Wegryn has been a leader, manager and business analyst with P&G for over 23 years. During that time he has held organizational leadership, project management, technology development, and analysis roles of increasing responsibility and impact to the company. Most notably, he has built the Operations Research analysis practice at P&G into a world-class practitioner's organization and is an acknowledged expert in methodologies used to create effective supply networks for P&G and its affiliates. He has led various optimization, simulation, and decision analyses in business strategy and in manufacturing, warehousing, distribution, transportation, and customer service sectors.
Roy B. Henrichs Manager, Reliability Engineering Anne Milley Marketing Manager, Technology Product Marketing, SAS Stephen J Ruberg Global Director, Medical Information Sciences, Eli Lilly and Company Steve Ruberg is responsible for the Statistical Sciences and Clinical Data Management organizations. He has been in the pharmaceutical industry since 1981 and has been an industry leader in the application of statistical methods in drug development, advances in eClinical technology and virtual investigator start-up meetings.
Chad Storlie Business Director, Lane Management, Union Pacific Railroad Chad Storlie supervises the Union Pacific Intermodal Gate Reservation system, an airline style reservation process that requires customers to book freight reservations with the Railroad. Storlie began his career with the Union Pacific railroad designing and implementing a statistical forecast process for the Intermodal business line compromising approximately 3.3 million annual shipments (2005). Prior to joining Union Pacific, Storlie worked for General Electric in Marketing roles in the Transportation Systems (GETS) and Aircraft Engine (GEAE) divisions. Prior to joining General Electric, Storlie served as a U.S. Army officer in a variety of roles.
Daniel W. Thorpe Senior Vice President, Wachovia Daniel Thorpe currently serves as the director of Statistics and Modeling Group for the Customer Analytics and Targeting Division (CART). CART is a recognized Center of Excellence that offers rigorous analytical and marketing research support to develop strategies to acquire, enhance and deepen, and retain customer relationships for Wachovia.
Jeffrey Ma Founder, PROTRADE Jeffrey Ma first put his approach to the test as a member of the MIT Blackjack team, a small group of hyper-geniuses and numbercrunching whiz kids who took the gaming world completely by surprise. Under the pseudonym of Kevin Lewis," Ma's life story became The New York Times bestseller Bringing Down the House (soon to be a major motion picture). Now, as a founder of PROTRADE, he is putting his innovative theories to practice in the world of Professional sports.
Kathy Lee General Manager, Education Practice, SAS Michael Rappa Director and Distinguished University Professor, North Carolina State University Professor Rappa heads the North Carolina State University's new MS degree program in analytics (analytics.ncsu.edu). Rappa began his teaching career at the University of Minnesota, where he earned his doctorate. Prior to joining NC State in 1998, for nine years he was a professor at M.I.T. in Cambridge, Massachusetts.
Jeff Winters Operations Research Division Manager, UPS Jeff Winters is responsible for the largest Operations Research group within United Parcel Service. His group develops routing and scheduling algorithms and applications for both the small package delivery and transport and sort segments of UPS.
Henry C Fleming Executive Partner, Growth & Strategy, Accenture Information Management Services Henry Fleming is responsible for the business' global growth and strategy. Since joining Accenture in 1997, Fleming has been responsible for major client programs spanning a variety of disciplines, including logistics, performance management, organization design, major systems integration, and business strategy. In addition, he has innovated key intelligence-related offerings for the firm, including Accenture Enterprise Metrics Management.