Marketing Collateral

WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.

Posted: 28 Apr 2010 | Published: 28 Apr 2010

WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.

Posted: 28 Oct 2011 | Published: 28 Oct 2011

WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.

Posted: 06 Oct 2008 | Published: 04 Oct 2008

WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.

Posted: 02 Nov 2011 | Published: 02 Nov 2011

WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.

Posted: 02 Nov 2011 | Published: 02 Nov 2011

WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.

Posted: 06 Apr 2007 | Published: 01 Sep 2006

WHITE PAPER: This analysis has been primarily directed at the value of virtualization from a business perspective, so that those whose role it is to provide business leadership can understand the benefit of the virtualization offerings when evaluating its selection.

Posted: 10 May 2013 | Published: 10 May 2013