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Consumer Products Industry White Papers (View All Report Types)
Omnichannel Shoppers Trendagram
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This brief infographic takes a by-the-numbers look at omnichannel shopping trends, customer expectations, and the key opportunities that are emerging for retailers.
Posted: 18 Dec 2013 | Published: 31 Aug 2013

Hewlett-Packard Enterprise

Site and Commerce Search: Driving ROI through Vendor Selection, Proper Implementation, and Active Measurement
sponsored by WebSideStory
WHITE PAPER: In this white paper, independent analyst JupiterResearch examines how site search drives positive ROI and tells you which vendors are providing market-leading customer facing search applications.
Posted: 25 Jul 2005 | Published: 01 Jul 2005


Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER: Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007


Item-level RFID Tagging and the Intelligent Apparel Supply Chain
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of item-level radio frequency identification (RFID) tagging in the apparel supply chain. It explains the evolution of RFID technology and details key benefits when utilized by retailers, distribution and logistics providers, and manufacturers.
Posted: 16 Feb 2011 | Published: 16 Feb 2011

Motorola, Inc.

Tablets Reshape Retail: Why tablets are the ideal tool for customer engagement
sponsored by AT&T Corp
WHITE PAPER: Access this white paper to discover answers to all of your tablet-related questions, in specific relation to tablet usage in the retail arena.
Posted: 27 Oct 2011 | Published: 27 Oct 2011

AT&T Corp

IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011


RFID Basics for Retailers
sponsored by Intermec
WHITE PAPER: This white paper illuminates RFID by providing an overview of RFID technology; describing the current status of relevant RFID standards initiatives; illustrating how RFID can be integrated to enhance existing wireless LAN, bar code and mobile computing systems; and providing guidance for selecting and planning RFID pilots and implementations.
Posted: 04 Mar 2009 | Published: 04 Mar 2009


Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007

Silverpop Systems Inc. an IBM Company

ABCs of RFID: Understanding and Using Radio Frequency Identification
sponsored by Intermec
WHITE PAPER: This white paper provides an overview of RFID technology and capabilities, describes the common frequencies and technologies used in business applications, identifies major standards, and introduces ways to take advantage of RFID to improve convenience, accuracy, safety and security.
Posted: 04 Mar 2009 | Published: 04 Mar 2009


Compliance and Mobile Computing
sponsored by Intermec
WHITE PAPER: The regulations listed above were designed to protect customers and the companies that serve them, furthermore, compliance is required for doing business in today's litigious environment.
Posted: 18 Dec 2005 | Published: 01 Dec 2005

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