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In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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Efficient business processes are the key to success for any company, especially in the telecommunications (Telco) industry. In this informative resource, learn how you can improve Telco business processes and discover the BPM tools necessary to close process gaps.
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The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
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B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
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In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions.
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In this white paper, get an overview of mobile systems, or "systems of interaction", including the business and technological challenges, as well as how these systems impact the application lifecycle.
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In this resource, discover a BPM suite that helps bridge the gap between business and IT, empowering non-technical and technical users alike to define and manage business processes across the enterprise
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Automated order management software can be expensive and complex to implement. Read this white paper to learn how leveraging SaaS for order processing automation can save you time and money.
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While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
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In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
