Build for Change – the Risk of Customerpocalypse
sponsored by ComputerWeekly.com
BOOK:
The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.
Posted: 15 Aug 2014 | Published: 15 Aug 2014
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Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER:
Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007
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IBM Smart Analytics System Demo
sponsored by IBM
PRODUCT DEMO:
This demo helps customers learn about IBM Smart Analytics System product offerings and benefits.
Posted: 17 Mar 2011 | Premiered: 17 Mar 2011
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Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You
sponsored by Oracle Corporation
WHITE PAPER:
In this white paper, we advocate a new definition for Enterprise 2.0. We explain the business drivers and demographic changes that are forcing new, collaborative business models. We identify the technological capabilities required for an Enterprise 2.0 platform, and highlight the transformational abilities of such a platform.
Posted: 05 May 2009 | Published: 01 Dec 2008
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Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
sponsored by IBM
WHITE PAPER:
This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
Posted: 14 May 2008 | Published: 01 Jan 2007
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Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER:
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
sponsored by TechTarget
VIDEO:
In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019
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Operationalizing a Fully Integrated Demand Gen Engine at Druva
sponsored by TechTarget
CASE STUDY:
How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.
Posted: 24 Sep 2019 | Published: 24 Sep 2019
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Thinking Differently About Data and Reporting
sponsored by TechTarget
RESOURCE:
How can your organization exceed ABM expectations? View this infographic with insight from over 200 organizations to learn what separates successful ABM practitioners from the rest of the pack, and discover how thinking differently about data and reporting can improve your ABM success rate.
Posted: 09 Sep 2019 | Published: 09 Sep 2019
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How to Sell to C-Level Executives
sponsored by PipelineDeals
RESOURCE:
View this article to uncover tips and tricks for selling to C-level executives. Explore the primary challenges you'll face in a C-level sales pitch, and learn how to take your sales strategy to the next level.
Posted: 30 Sep 2019 | Published: 22 Jul 2019
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