Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER:
Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007
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Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You
sponsored by Oracle Corporation
WHITE PAPER:
In this white paper, we advocate a new definition for Enterprise 2.0. We explain the business drivers and demographic changes that are forcing new, collaborative business models. We identify the technological capabilities required for an Enterprise 2.0 platform, and highlight the transformational abilities of such a platform.
Posted: 05 May 2009 | Published: 01 Dec 2008
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IBM Smart Analytics System Demo
sponsored by IBM
PRODUCT DEMO:
This demo helps customers learn about IBM Smart Analytics System product offerings and benefits.
Posted: 17 Mar 2011 | Premiered: 17 Mar 2011
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Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
sponsored by IBM
WHITE PAPER:
This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
Posted: 14 May 2008 | Published: 01 Jan 2007
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Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER:
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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3 Big Ideas for Capturing More Demand
sponsored by TechTarget
EBOOK:
Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.
Posted: 29 Apr 2020 | Published: 29 Apr 2020
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Focusing on the 3 Ps for ABM Revenue at Scale
sponsored by TechTarget
EBOOK:
In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
Posted: 13 Jan 2021 | Published: 13 Jan 2021
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How to Run a Virtual Event in 2020
sponsored by Vbrick
WHITE PAPER:
Even before the COVID-19 pandemic, more and more companies were making their events virtual. But now, virtual events are even more critical to organizations in a time of social distancing and restricted travel. In this white paper, explore everything you need to know to plan and execute a virtual event.
Posted: 21 Aug 2020 | Published: 21 Aug 2020
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Buying BANT Important considerations when sourcing high-quality leads externally
sponsored by TechTarget
WHITE PAPER:
On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
Posted: 27 Feb 2020 | Published: 27 Feb 2020
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Now On Now: How Servicenow Delivered The Promise Of A Business-focused Pmo
sponsored by ServiceNow
WHITE PAPER:
For ServiceNow, on-time, on-target project delivery is critical. It’s so important that they decided to build their own business focused PMO. Learn about ServiceNow’s experience building and implementing their PMO, and how they can help you do the same, in this white paper.
Posted: 08 Jan 2021 | Published: 08 Jan 2021
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