Build for Change – the Risk of Customerpocalypse
sponsored by ComputerWeekly.com
BOOK:
The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.
Posted: 15 Aug 2014 | Published: 15 Aug 2014
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IBM Smart Analytics System Demo
sponsored by IBM
PRODUCT DEMO:
This demo helps customers learn about IBM Smart Analytics System product offerings and benefits.
Posted: 17 Mar 2011 | Premiered: 17 Mar 2011
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Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER:
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008
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Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
sponsored by IBM
WHITE PAPER:
This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
Posted: 14 May 2008 | Published: 01 Jan 2007
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Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER:
Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007
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Talent Management in a down Economy
sponsored by Taleo
WHITE PAPER:
This paper explores the relationship between talent management strategies, processes and practices, and the advantages that can be gained by talent management for organizations coping with an economic downturn.
Posted: 31 Mar 2008 | Published: 01 Jan 2008
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Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You
sponsored by Oracle Corporation
WHITE PAPER:
In this white paper, we advocate a new definition for Enterprise 2.0. We explain the business drivers and demographic changes that are forcing new, collaborative business models. We identify the technological capabilities required for an Enterprise 2.0 platform, and highlight the transformational abilities of such a platform.
Posted: 05 May 2009 | Published: 01 Dec 2008
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Optimizely Guide Book
sponsored by Optimizely
RESOURCE:
There are plenty of A/B testing tools on the market, and plenty of marketing and web management tools with testing capabilities. However, many of them are costly, time consuming, and can lead to skewed results. In this guidebook, Nucleus Research highlights the Optimizely platform and top benefits customers have experienced since implementing.
Posted: 30 Nov 2018 | Published: 31 Mar 2017
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High-Growth Demand Acceleration
sponsored by TechTarget
CASE STUDY:
Leveraging Priority Engine and content syndication across TechTarget's network of enterprise technology-specific sites, Instaclustr grew their marketable database 3x and improved SQL-to-opportunity conversion by 42%. Read on for more information.
Posted: 29 Nov 2018 | Published: 29 Nov 2018
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A Practical Guide to B2B Purchase Intent
sponsored by TechTarget
WHITE PAPER:
There's a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance.
Posted: 20 Nov 2018 | Published: 20 Nov 2018
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