IT Lead Generation

WHITE PAPER: While many lead generation providers claim they can fulfill this need, the reality is what they are really selling you is: "Quantity over Quality." In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics. Read on for more information.

Posted: 15 Nov 2018 | Published: 15 Nov 2018

EBOOK: How is your organization ensuring that every digital touchpoint with a visitor guides them towards becoming a customer as efficiently as possible? In this e-book, learn how optimization can amplify your current campaigns across all channels, allowing you to reduce the risk of developing digital campaigns that don't generate leads.

Posted: 27 Nov 2018 | Published: 27 Nov 2018

EGUIDE: In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.

Posted: 19 Aug 2013 | Published: 19 Aug 2013

WEBCAST: Predictive analysis can allow your company to make better business decisions, faster. Attend this Webcast to learn how you can gain a competitive edge with real-time Oracle Siebel CRM On Demand Analytics.

Posted: 30 May 2007 | Premiered: May 30, 2007

WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.

Posted: 20 Aug 2008 | Published: 20 Aug 2008

WHITE PAPER: The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.

Posted: 12 Nov 2010 | Published: 12 Nov 2010

WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?

Posted: 11 Apr 2014 | Published: 31 Dec 2013

WHITE PAPER: Done right, customer relationship management (CRM) allows companies to increase both their revenue and profit while lowering the cost of

Posted: 22 Nov 2006 | Published: 01 Sep 2005

WHITE PAPER: Compare the performance differences between firms with well a defined and CRM supported sales process verses those without optimized sales strategies. Discover the most dramatic areas of performance gain and the impact on sales effectiveness.

Posted: 22 Nov 2006 | Published: 26 Dec 2005