How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices
If you're like most B2B marketers, you would dearly love the chance to grab a peek at your competitors' marketing results. Now you can! Silverpop's Quarterly Vtrenz Benchmark Study reviews BtoB lead management campaigns throughout North America. Study findings combined with best practice expertise will identify the key components of highly successful lead management programs. Webinar attendees will learn:
- Average percentage of lead growth for BtoB companies
- The average number of form fields people will complete before dropping off
- The impact on form completion rate of asking about budget, purchase time frame, etc.
- Average email performance metrics
- The optimum number of emails and other channel touches to incorporate
- And much more!