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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 

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Client Relationship Management Reports
Vendor Spotlight: Information Discovery and Knowledge Discovery in the Era of Cognitive Applications
sponsored by Sinequa
WHITE PAPER: In this IDC vendor spotlight, learn about the evolution of the enterprise software industry and how AI techniques are being combined to provide intelligent automation.
Posted: 19 Sep 2018 | Published: 31 Jul 2017


Taking Advantage of Digital Transformation in Global Marketing
sponsored by Acquia, Inc.
VIDEO: In this digital-focused world, organizations must put the customer first. Regardless of brand or enterprise, you must engage individuals and deliver personalized experiences at every opportunity. Watch this video to learn how a cloud-based model can unify your growing number of international touchpoints and create a smooth and consistent CX.
Posted: 11 Dec 2018 | Premiered: 10 Dec 2018

Acquia, Inc.

How Data Sharing is Revolutionizing Banking
sponsored by Data Republic
RESOURCE: Data sharing is changing a lot of things, but possibly none as much as banking and financial services. Read this blog post to discover data sharing trends and how they are impacting financial services, and what that means for providers worldwide.
Posted: 04 Oct 2018 | Published: 06 Jul 2018

Data Republic

How Digital CX Nurtures The Human Connection To Your Brand
sponsored by Avaya
EGUIDE: As an extension of in-person customer experience, digital engagements are often the first and most frequent opportunities marketers have to entice personal interaction with their brand. Read this CMO Solution Guide to learn how to make the best of digital transformation.
Posted: 14 Dec 2018 | Published: 30 Nov 2018


The Value of Personalization for B2B Companies
sponsored by Acquia, Inc.
VIDEO: Leading corporations are employing personalization to boost business and build brand loyalty. In this webinar, discover why 67% of marketers trust personalization, and uncover the benefits industry leaders don't want you to know about.
Posted: 12 Dec 2018 | Premiered: 16 Sep 2018

Acquia, Inc.

Watson Discovery for Salesforce
sponsored by IBM
RESOURCE: IBM Watson Discovery for Salesforce is designed to use AI to transform your customer experience. Read on for more information, including how you can do this within the Salesforce Service Cloud.
Posted: 21 Nov 2018 | Published: 21 Nov 2018


Beyond CRM: Rethinking Customer Service in a Connected, Digital Age
sponsored by ServiceNow
RESEARCH CONTENT: In this report, explore how forward-thinking business leaders are redefining the fundamentals of customer service by investing in new strategies, processes, and technology that help drive case volumes down & increase customer loyalty.
Posted: 25 Oct 2018 | Published: 25 Oct 2018


Structuring your customer support organization
sponsored by Zendesk
WHITE PAPER: In order to quickly scale, customer service organizations must be organized by teams, tiers, and roles. Read this white paper to discover Zendesk's 3 suggestions for structuring your customer support organization.
Posted: 28 Nov 2018 | Published: 28 Nov 2018


Finding the Business Potential in Machine Learning
sponsored by Cloudera
RESEARCH CONTENT: Based on research commissioned by Cloudera, 47% of businesses are investing in adopting machine learning into their infrastructure, and 40% plan to do so within the next 2 years. Read this research report to learn why you should be considering ML too.
Posted: 12 Dec 2018 | Published: 30 Nov 2018


The Surprising Power of Online Experiments
sponsored by Optimizely
WHITE PAPER: Read this white paper to learn how you can properly design and execute A/B tests and other controlled experiments, ensure their integrity, interpret their results, and avoid pitfalls.
Posted: 07 Dec 2018 | Published: 07 Dec 2018


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