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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 

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Client Relationship Management White Papers (View All Report Types)
Optimize Business for Omni-Channel: 5 Best Practices
sponsored by Adyen
WHITE PAPER: The emergence of omni-channel is driving major restructuring as businesses seek to serve the omni-channel shopper, who is keen to buy whenever, wherever and however they want. Uncover examples of omni-channel initiatives and their actual impacts, payments-related best practices, and insights into what drives the emergence of omni-channel.
Posted: 17 Oct 2017 | Published: 17 Oct 2017

Microsoft Lays Out Linkedin CRM Strategy
sponsored by Microsoft
WHITE PAPER: Per Nuclear Research, Microsoft Relationship Sales users can receive a 12%-15% sales productivity boost. Access this research note for an overview of the solution.
Posted: 12 Jan 2018 | Published: 30 Jun 2017


Create Your Roadmap to Customer Experience Excellence
sponsored by Sitecore
WHITE PAPER: Explore the Sitecore Customer Experience Maturity Model (CXMM), and how you can connect people, processes, technology and tactics to help you create a roadmap for customer experience excellence.
Posted: 09 Nov 2017 | Published: 09 Nov 2017


Improve Your CX: 10 Personalization Tactics
sponsored by Sitecore
WHITE PAPER: Personalizing customer experiences is a powerful marketing tactic – it can improve loyalty, drive results across customer engagement channels – but not as many marketers use this tactic as you might think. Discover 10 simple tactics that can help you deliver personalized CX across channels.
Posted: 29 Sep 2017 | Published: 29 Sep 2017


Creating An Omnichannel Experience For Your Customers
sponsored by Genesys
WHITE PAPER: Consumer behavior is rapidly changing in today's always-on digital world ... and according to an Aberdeen Report; companies with an omnichannel program see 25% annual growth in revenue and a lower volume of customer complaints. Learn how to create an omnichannel contact center experience for your customers.
Posted: 19 Sep 2017 | Published: 19 Sep 2017


Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Businesses that use the most modern levels of digital technology – such as CRM and advanced analytics tools – enjoy a 50% increase in revenue growth, according to Microsoft's survey of sales leaders.
Posted: 17 Jan 2018 | Published: 17 Jan 2018


Using AI to Power Smart Interactions with Customers
sponsored by 24/7 Customer Inc
WHITE PAPER: Artificial intelligence (AI) that powers smart client apps and assisted interactions on chat can help customers find exactly what they're looking for in an efficient and customer-friendly way.
Posted: 26 Feb 2018 | Published: 30 Nov 2017

24/7 Customer Inc

7 Steps for Delivering Next-Generation Digital Customer Service
sponsored by Genesys
WHITE PAPER: According to Altimeter Group, 88% of businesses are currently undergoing a digital transformation, and 42% are investing in new digital channels to more effectively serve clients. That means companies understand the urgent need to create engaging digital experiences. Discover7 steps to delivering next-gen digital customer service.
Posted: 14 Sep 2017 | Published: 14 Sep 2017


Enterprise Data is Your Edge
sponsored by IBM
WHITE PAPER: Explore how a security-rich, resilient mainframe platform can help you make sense of your unique data and personalize your customer interactions.
Posted: 13 Mar 2018 | Published: 30 Nov 2017


7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark

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