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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 

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Client Relationship Management White Papers (View All Report Types)
How to Leverage Tools for Your Distribution Enterprise
sponsored by VAI, Vormittag Associates, Inc.
WHITE PAPER: Read this white paper to learn how you can leverage tools for financial management, warehouse management, order processing, and CRM to be more competitive in your field. Discover how end-to-end integration can make you nimbler, enabling better customer service, as well as improved internal organization and security.
Posted: 01 Jul 2016 | Published: 01 Jul 2016

VAI, Vormittag Associates, Inc.

Report: A 36-Criteria Evaluation of CRM Suites
sponsored by Microsoft
WHITE PAPER: In this Forrester report, explore a 36-criteria evaluation of CRM suites to help you identify which tools may best fit your organization's needs.
Posted: 04 Dec 2017 | Published: 04 Dec 2017


The Retailer's Blueprint For Success: Enabling Great Customer Experiences
sponsored by Oracle NetSuite
WHITE PAPER: Today, the consumer is in the driver's seat. They expect information and products from multiple channels at any time – leading retail and commerce to adopt omnichannel approaches to CX. Inside, learn the challenges retailers are up against, 5 pillars of building a unified CX, and receive an overview of NetSuite's business system.
Posted: 23 May 2017 | Published: 23 May 2017

Oracle NetSuite

What is a Customer Journey Map and Why Do You Need One?
sponsored by Signavio
WHITE PAPER: Take an in-depth look at how your business can benefit from customer journey mapping, and what steps can lead to improved CX and a boost in customer loyalty.
Posted: 24 Jan 2018 | Published: 31 Aug 2017


How the IoT is Leading the Future of Field Service
sponsored by Microsoft
WHITE PAPER: Field service management teams want to keep costs down, while improving their customer service relationships. But reducing costs often hurt customer relationships. Learn how the IoT provides a way for field service organizations to reduce costs and increase efficiency (without sacrificing customer relationships).
Posted: 06 Oct 2017 | Published: 06 Oct 2017


Multichannel Marketing Attribution
sponsored by DataRobot
WHITE PAPER: Explore how automated machine learning can help your business better understand complex human behaviors and get a more detailed view of why your customers made their purchases.
Posted: 01 Mar 2018 | Published: 31 Dec 2017


10 Trends Impacting Your Contact Center & How to Profit From Them
sponsored by Mitel Networks Limited
WHITE PAPER: Engaged consumers buy 90% more frequently and spend 60% more per transaction. Your ability to create the best customer experience determines how your customers view your business – and how much you profit. Discover the top 10 trends impacting your customer experience, and how you can turn them into loyalty-building profitable opportunities.
Posted: 24 Jan 2017 | Published: 24 Jan 2017

Mitel Networks Limited

Survey Report: Putting Service First
sponsored by ServiceNow
WHITE PAPER: In a survey of 200 senior customer service managers, it was found that the top customer service providers all provided their customers with self-service options. Access the rest of the survey now to find what else the top providers had in common, and how you can reach the top tier of customer service.
Posted: 18 Apr 2017 | Published: 31 Aug 2016


Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016


"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015


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