Brand Protection White Papers

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May 18, 2013

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Brand Protection

Brand Protection White Papers (View All Report Types)

How Brands Can Optimize Social Strategies with Analytics White Paper sponsored by Oracle Corporation WHITE PAPER: Access this white paper which draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies. Posted: 02 Jan 2013 \| Published: 31 Aug 2012 TOPICS: Branding \| CRM \| Customer Satisfaction \| Data Analytics \| Data Mining \| Social Computing

Five Questions About Managing Social Media that You Should Ask Your Agency White Paper sponsored by Oracle Corporation WHITE PAPER: Choosing the right marketing or branding agency for your company is a complicated task. This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs. Posted: 02 Jan 2013 \| Published: 30 Sep 2012 TOPICS: Branding \| CRM \| Social Computing \| Web 2.0

What Customers Want: Tips for Creating and Marketing a Social Catalog sponsored by Oracle Corporation WHITE PAPER: This white paper begins by explaining how social commerce and social catalogs differ from traditional advertising and online product catalogs. Also included are seven tips for creating and marketing an effective social catalog for your brand. Posted: 03 Jan 2013 \| Published: 30 Sep 2012 TOPICS: Branding \| Cataloging (Information Management) \| CRM \| Social Computing

Using Social Gaming to Drive Engagement: Insights and Best Practices for Brand Managers sponsored by Oracle Corporation WHITE PAPER: Access this insightful white paper presenting eight best practices and two case studies highlighting ways marketers can use social games to build brand recognition. Posted: 03 Jan 2013 \| Published: 31 Aug 2012 TOPICS: Branding \| Customer Loyalty \| Customer Retention \| Social Computing

Five Keys to Your CRM Success sponsored by Salesforce.com WHITE PAPER: A successful CRM strategy can give small and midsize businesses (SMBs) competitive advantage. This white paper presents five key steps to developing a customer-centric approach for every aspect of business. Posted: 04 Oct 2006 \| Published: 01 Oct 2006 TOPICS: Branding \| CRM \| CRM Best Practices \| CRM Software \| Customer Loyalty \| SMBs

Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience sponsored by Wipro Technologies WHITE PAPER: Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools. Posted: 17 Dec 2009 \| Published: 17 Dec 2009 TOPICS: Branding \| Customer Interaction Services \| Customer Retention \| Customer Satisfaction \| Marketing \| Retail Channels \| Retail Trade Industry \| Social Computing \| Social Networking

The Promises and Pitfalls of Social Media in the Legal Community sponsored by iCONECT WHITE PAPER: From personal brand building to professional practice, social media offers professionals a host of opportunities and pitfalls to drive success or failure. Access this white paper to learn about the legal considerations surrounding content on social media websites. Posted: 16 Jun 2011 \| Published: 09 Jun 2011 TOPICS: Branding \| Compliance Best Practices \| Legal Services Industry \| Social Computing \| Social Networking \| Web 2.0 \| Web Content Management \| Web Identities

The Google/TechTarget Research Project sponsored by TechTarget WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan. Posted: 25 Nov 2008 \| Published: 18 Nov 2008 TOPICS: Branding \| Lead Generation \| Marketing \| Online Marketing \| Purchasing

Reverse Logistics Management-- An Effective Strategy for Revenue Maximization in CPG Industry sponsored by Wipro Technologies WHITE PAPER: This paper presents an overview and introduction to reverse logistics and how to manage reverse logistics in the CPG industry in an efficient manner. Posted: 27 Jul 2009 \| Published: 06 Apr 2009 TOPICS: Brand Loyalty \| Branding \| Environmental Compliance \| Manufacturing \| Manufacturing Systems \| Supply Chain Intelligence \| Supply Chain Management \| Supply Chains

That Was Then This Is Now: The New Rules of Email Marketing sponsored by Silverpop Systems Inc. WHITE PAPER: In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. Posted: 08 Aug 2008 \| Published: 01 Jan 2004 TOPICS: Branding \| Campaign Management \| CAN-SPAM Act of 2003 \| CRM \| Customer Loyalty \| Email \| Email Marketing \| Permission Marketing \| Spam

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