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8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

Choose a Branding Agency: 5 Social Media Questions You Need to Ask
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Oracle Corporation

Reverse Logistics Management-- An Effective Strategy for Revenue Maximization in CPG Industry
sponsored by Wipro Technologies
WHITE PAPER: This paper presents an overview and introduction to reverse logistics and how to manage reverse logistics in the CPG industry in an efficient manner.
Posted: 27 Jul 2009 | Published: 06 Apr 2009

Wipro Technologies

The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008

TechTarget

The Promises and Pitfalls of Social Media in the Legal Community
sponsored by iCONECT
WHITE PAPER: From personal brand building to professional practice, social media offers professionals a host of opportunities and pitfalls to drive success or failure. Access this white paper to learn about the legal considerations surrounding content on social media websites.
Posted: 16 Jun 2011 | Published: 09 Jun 2011

iCONECT

Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience
sponsored by Wipro Technologies
WHITE PAPER: Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
Posted: 17 Dec 2009 | Published: 17 Dec 2009

Wipro Technologies

Five Keys to Your CRM Success
sponsored by Salesforce.com
WHITE PAPER: A successful CRM strategy can give small and midsize businesses (SMBs) competitive advantage. This white paper presents five key steps to developing a customer-centric approach for every aspect of business.
Posted: 04 Oct 2006 | Published: 01 Oct 2006

Salesforce.com

IBM Reputational Risk Index
sponsored by IBM
WHITE PAPER: Access this white paper today to view the results of a survey of more than 1000 business continuity specialists and more than 1200 security practitioners, and learn how your peers are approaching modern DR and reputation management practices.
Posted: 11 Mar 2014 | Published: 31 Dec 2013

IBM

That Was Then This Is Now: The New Rules of Email Marketing
sponsored by Silverpop Systems Inc.
WHITE PAPER: In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004

Silverpop Systems Inc.
 
 
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