sponsored by Salesforce.com
Posted:  04 Oct 2006
Published:  01 Oct 2006
Format:  PDF
Length:  2  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:
Gartner estimates that enterprises that deploy CRM strategies will return at least 25% better financial metrics than those that don't by the year 2010. How can your organization achieve this goal? This white paper presents five key steps to developing a customer-centric approach for every aspect of business. Read this white paper to learn a five step methodology that will help small and midsize businesses (SMBs) greatly increase their odds for success.

Find out how to:

  • Extend the depth and breadth of your customer relationships.
  • Reduce delivery channel costs that create barriers to entry.
  • Reinforce the brand.
  • Create customer satisfaction and loyalty.



Author

Wendy Close
CRM Success Expert ,  salesforce.com
Prior to joining salesforce.com as our CRM Success Expert, Wendy Close served as CRM research director in Gartner, Inc.’s research organization for more than a decade. She has spoken at numerous CRM conferences, developed hundreds of research reports on various aspects of CRM, has been quoted on the topic of CRM more than 1,000 times in various journals and publications, and has provided CRM advice to many of the biggest and most successful companies in the world.



BROWSE RELATED RESOURCES
Branding | CRM | CRM Best Practices | CRM Software | Customer Loyalty | SMBs

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