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Brand Protection

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Brand Protection Reports
 
How Global Brands Have Developed an Online Personalization Strategy
sponsored by Cxense
CASE STUDY: A company's web content is what defines them in the eyes of their customers – and that's why personalization plays such a key role in developing a brand strategy. In this case study collection, learn how several global companies such as MediaGene and iTromsø used Cxense technology to create a better personalization experience for customers.
Posted: 10 May 2017 | Published: 10 May 2017

Cxense

Top Email Marketing Blunders and How to Avoid (and Recover From) Them
sponsored by Marketo
EBOOK: This ebook reviews the potential blunders marketers make in their email marketing campaigns, why those blunders make a difference, and how to prevent (and fix) these types of mistakes.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

Marketo

The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008

TechTarget

MicroScope October 2011: A special issue examining the latest tools the channel can use to communicate with customers
sponsored by MicroScope
EZINE: This issue of the digital magazine is designed to capture what is an ever changing communications landscape and provides some food for thought to those wondering how they can get the most out of it personally and as a business.
Posted: 21 Oct 2011 | Published: 21 Oct 2011

MicroScope

Choose a Branding Agency: 5 Social Media Questions You Need to Ask
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Oracle Corporation

Case Study: ArcSight, Inc.
sponsored by TechTarget
CASE STUDY: ArcSight, Inc., a leading provider of security and compliance solutions, turned to TechTarget when it wanted to reach highly-qualified prospects to extend the scope of its brand to include network management solutions.
Posted: 28 Dec 2007 | Published: 01 Dec 2007

TechTarget

Global Brand Management
sponsored by OpenText
WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
Posted: 06 May 2014 | Published: 06 May 2014

OpenText

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience
sponsored by Wipro Technologies
WHITE PAPER: Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
Posted: 17 Dec 2009 | Published: 17 Dec 2009

Wipro Technologies

Understanding the Economics of IT Reputational Risk
sponsored by IBM
WHITE PAPER: Access this white paper today to view the results of a survey of more than 1000 business continuity specialists and more than 1200 security practitioners, and learn how your peers are approaching modern DR and reputation management practices.
Posted: 11 Mar 2014 | Published: 31 Dec 2013

IBM
 
 
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