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8 Ways Big Data and Analytics Will Make You A Better Marketer
sponsored by Oracle Corporation
VIDEO: In this brief video, you will learn how to leverage your customer data analytics, and take the insights garnered therein to drive revenue on all channels and boost ROI. Tune in now to turn your analytics into digital marketing opportunities.
Posted: 28 Jan 2016 | Premiered: 13 Jan 2015

Oracle Corporation

That Was Then This Is Now: The New Rules of Email Marketing
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004

Silverpop Systems Inc. an IBM Company

Case Study: ArcSight, Inc.
sponsored by TechTarget
CASE STUDY: ArcSight, Inc., a leading provider of security and compliance solutions, turned to TechTarget when it wanted to reach highly-qualified prospects to extend the scope of its brand to include network management solutions.
Posted: 28 Dec 2007 | Published: 01 Dec 2007

TechTarget

Building a Global B2B Brand
sponsored by Wipro Technologies
CASE STUDY: In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.
Posted: 12 Jun 2009 | Published: 12 Jun 2009

Wipro Technologies

Reverse Logistics Management-- An Effective Strategy for Revenue Maximization in CPG Industry
sponsored by Wipro Technologies
WHITE PAPER: This paper presents an overview and introduction to reverse logistics and how to manage reverse logistics in the CPG industry in an efficient manner.
Posted: 27 Jul 2009 | Published: 06 Apr 2009

Wipro Technologies

Understanding the Economics of IT Reputational Risk
sponsored by IBM
WHITE PAPER: Access this white paper today to view the results of a survey of more than 1000 business continuity specialists and more than 1200 security practitioners, and learn how your peers are approaching modern DR and reputation management practices.
Posted: 11 Mar 2014 | Published: 31 Dec 2013

IBM

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

Global Brand Management
sponsored by OpenText
WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
Posted: 06 May 2014 | Published: 06 May 2014

OpenText

Choose a Branding Agency: 5 Social Media Questions You Need to Ask
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Oracle Corporation

Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience
sponsored by Wipro Technologies
WHITE PAPER: Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
Posted: 17 Dec 2009 | Published: 17 Dec 2009

Wipro Technologies
 
 
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