Brand Protection White Papers, Software Downloads, Definition and Webcasts

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Jun 19, 2013

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Brand Protection

Brand Protection Reports

Creating Brand Advocates -- Connected Intelligence & Brand Advocates. sponsored by Hewlett-Packard Limited VIDEO: In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand. Posted: 21 Jan 2013 \| Premiered: 04 Nov 2012 TOPICS: Brand Loyalty \| Branding \| CRM \| Web 2.0

Creating Brand Advocates – Connected intelligence & Brand Advocates sponsored by Hewlett-Packard Company VIDEO: In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand. Posted: 01 Apr 2013 \| Premiered: 01 Apr 2013 TOPICS: Brand Loyalty \| Branding \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Social Networking \| Web 2.0

Five Keys to Your CRM Success sponsored by Salesforce.com WHITE PAPER: A successful CRM strategy can give small and midsize businesses (SMBs) competitive advantage. This white paper presents five key steps to developing a customer-centric approach for every aspect of business. Posted: 04 Oct 2006 \| Published: 01 Oct 2006 TOPICS: Branding \| CRM \| CRM Best Practices \| CRM Software \| Customer Loyalty \| SMBs

Building a Global B2B Brand sponsored by Wipro Technologies CASE STUDY: In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies. Posted: 12 Jun 2009 \| Published: 12 Jun 2009 TOPICS: Branding \| Business Environment \| CEOs \| Collaboration \| IT Infrastructure \| Marketing \| Six Sigma

The Google/TechTarget Research Project sponsored by TechTarget WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan. Posted: 25 Nov 2008 \| Published: 18 Nov 2008 TOPICS: Branding \| Lead Generation \| Marketing \| Online Marketing \| Purchasing

Reverse Logistics Management-- An Effective Strategy for Revenue Maximization in CPG Industry sponsored by Wipro Technologies WHITE PAPER: This paper presents an overview and introduction to reverse logistics and how to manage reverse logistics in the CPG industry in an efficient manner. Posted: 27 Jul 2009 \| Published: 06 Apr 2009 TOPICS: Brand Loyalty \| Branding \| Environmental Compliance \| Manufacturing \| Manufacturing Systems \| Supply Chain Intelligence \| Supply Chain Management \| Supply Chains

MicroScope October 2011: A special issue examining the latest tools the channel can use to communicate with customers sponsored by MicroScope EZINE: This issue of the digital magazine is designed to capture what is an ever changing communications landscape and provides some food for thought to those wondering how they can get the most out of it personally and as a business. Posted: 21 Oct 2011 \| Published: 21 Oct 2011 TOPICS: Branding \| CRM \| Customer Interaction Services \| Customer Retention \| Marketing \| Social Networking

That Was Then This Is Now: The New Rules of Email Marketing sponsored by Silverpop Systems Inc. WHITE PAPER: In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. Posted: 08 Aug 2008 \| Published: 01 Jan 2004 TOPICS: Branding \| Campaign Management \| CAN-SPAM Act of 2003 \| CRM \| Customer Loyalty \| Email \| Email Marketing \| Permission Marketing \| Spam

The Promises and Pitfalls of Social Media in the Legal Community sponsored by iCONECT WHITE PAPER: From personal brand building to professional practice, social media offers professionals a host of opportunities and pitfalls to drive success or failure. Access this white paper to learn about the legal considerations surrounding content on social media websites. Posted: 16 Jun 2011 \| Published: 09 Jun 2011 TOPICS: Branding \| Compliance Best Practices \| Legal Services Industry \| Social Computing \| Social Networking \| Web 2.0 \| Web Content Management \| Web Identities

Case Study: ArcSight, Inc. sponsored by TechTarget CASE STUDY: ArcSight, Inc., a leading provider of security and compliance solutions, turned to TechTarget when it wanted to reach highly-qualified prospects to extend the scope of its brand to include network management solutions. Posted: 28 Dec 2007 \| Published: 01 Dec 2007 TOPICS: Branding \| Campaign Management \| Computer Software Industry \| Lead Generation \| Network Management \| Online Marketing \| ROI

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