Position Papers Reports

Building an ABM Program That Actually Works
sponsored by TechTarget
EBOOK: TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
Posted: 08 Feb 2021 | Published: 31 Dec 2018

TechTarget

A Computer Weekly buyer's guide to Automating business processes
sponsored by TechTarget ComputerWeekly.com
EGUIDE: Automating business processes can save time and money. In this 15-page buyer's guide, Computer Weekly looks at how BPA can expand into new areas, the opportunities artificial intelligence has to offer and why it's so important to assess what's working optimally.
Posted: 08 Feb 2021 | Published: 07 Dec 2020

TechTarget ComputerWeekly.com

Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WEBCAST: In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
Posted: 08 Feb 2021 | Premiered: Nov 30, 2020

TechTarget

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 08 Feb 2021 | Published: 19 Jul 2019

TechTarget

3 paths to more productive revenue capture in a changing interaction landscape
sponsored by TechTarget
WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
Posted: 08 Feb 2021 | Published: 08 Dec 2020

TechTarget

AI: Beyond the hype
sponsored by TechTarget ComputerWeekly.com
EGUIDE: Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here?
Posted: 08 Feb 2021 | Published: 06 Nov 2017

TechTarget ComputerWeekly.com

CRM enters maturity as customer experience custodian
sponsored by TechTarget ComputerWeekly.com
EGUIDE: CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
Posted: 08 Feb 2021 | Published: 21 Dec 2020

TechTarget ComputerWeekly.com

Overcoming Barriers to Collaboration with Trading Partners
sponsored by Sage North America
WHITE PAPER: To meet the increasing demands of today's market, companies must implement collaborative supply chain solutions that streamline business processes with their trading partners. Read this white paper for expert advice for achieving that objective.
Posted: 13 Jan 2009 | Published: 13 Jan 2009

Sage North America

A New Model for Healthcare Transformation
sponsored by DellEMC and Intel®
WHITE PAPER: This paper provides an overview of the major issues that are driving support for care transformation. More importantly, it outlines an approach for achieving value from the IT investments made by health care organizations in support of transformation initiatives.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

DellEMC and Intel®

Building a Global B2B Brand
sponsored by Wipro
CASE STUDY: In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.
Posted: 12 Jun 2009 | Published: 12 Jun 2009

Wipro