It was clear that if Wipro wanted to be recognized among the Top 5 global IT companies, the company needed to take its branding efforts to a whole new level and come up with a distinct positioning that would increase awareness levels among the target Fortune 1000 companies. But, compared to its global peers, Wipro was constrained in terms of budgets. Read this paper to learn about the innovative branding methods the company implemented to take them to the next level.

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