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Building a Global B2B Brand

Building a Global B2B Brand

It was clear that if Wipro wanted to be recognized among the Top 5 global IT companies, the company needed to take its branding efforts to a whole new level and come up with a distinct positioning that would increase awareness levels among the target Fortune 1000 companies. But, compared to its global peers, Wipro was constrained in terms of budgets. Read this paper to learn about the innovative branding methods the company implemented to take them to the next level.

Author

Prof Amitava Chattopadhyay The L'Oréal Chaired Professor of Marketing Innovation and Creativity, INSEAD

Vendor:: Wipro
Posted:: 12 Jun 2009
Published:: 12 Jun 2009
Format:: PDF
Length:: 8 Page(s)
Type:: Case Study
Language:: English

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