Solution Spotlight: Effective Content Analytics

Solution Spotlight: Effective Content Analytics

Cover

“How do you look inside your site, decide what metrics are important and determine when you are successfully engaging your audience?” – Geoffrey Buck, digital content consultant

There’s more to Web content analytics and marketing than just counting homepage hits and total page views. Content analytics needs to be an integral part of your website and not an afterthought.

This expert resource focuses on getting started with a successful web content analytics strategy while providing a case study from a major East Coast city’s police department that took advantage of effective content and text analytics to fight crime.

Inside learn more about:

  • Tagging content for measurement
  • Tools for content analysis
  • Getting started with content analytics
  • Why cost and expertise remain an issue in text analysis
Vendor:
IBM
Posted:
23 Jan 2014
Published:
23 Jan 2014
Format:
PDF
Length:
13 Page(s)
Type:
eGuide
Language:
English
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