Creating an Effective Content Analytics Strategy

Creating an Effective Content Analytics Strategy

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There’s more to web content analytics and marketing than just counting homepage hits and total page views. Content analytics needs to be an integral part of your website and not an afterthought.

This expert guide focuses on how to get started with a successful web content analytics strategy, and explores how a major East Coast city’s police department took advantage of effective content and text analytics to fight crime.

Inside, learn more about:

  • Tagging content for measurement
  • Tools for content analysis
  • Why cost and expertise remain an issue in text analysis 
Vendor:
IBM
Posted:
23 Jan 2014
Published:
23 Jan 2014
Format:
PDF
Length:
13 Page(s)
Type:
eGuide
Language:
English
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