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Customer Relationship Optimization

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Real-Time Marketing: Go Beyond the Buzz
sponsored by Hootsuite
WHITE PAPER: Today, information moves faster than ever before -- virtually in real-time. People are taking to social media to get their news, and companies are capitalizing on this when it comes to marketing efforts. With real-time marketing, you can get the right information to the right audience at the right time.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Hootsuite

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

What Your Customers REALLY Think
sponsored by SDL
WHITE PAPER: Today, thanks to an explosion of new communication channels -- including mobile applications and social media -- more of customers' information is available to businesses than ever before. In this infographic, learn what customers really think about marketing data and privacy.
Posted: 10 Apr 2014 | Published: 10 Apr 2014

SDL

Google+ Guide
sponsored by Oracle Corporation
WHITE PAPER: This guide explores some best practices for utilizing Google+ as an effective user engagement strategy.
Posted: 27 Mar 2014 | Published: 31 Dec 2013

Oracle Corporation

Cancel Out the Noise! Three Capabilities Every Speech and Text Analytics Solution Should Offer
sponsored by Genesys
EGUIDE: Interaction analytics can help contact center agents expose critical insights buried in customer interactions. Unfortunately, traditional analytics tools lack the capacity, accuracy, and integration needed to truly extract meaning from conversations. So what should you look for in an effective interaction analytics solution?
Posted: 13 Mar 2014 | Published: 13 Mar 2014

Genesys

Digital CRM and the Customer Experience
sponsored by IBM
EGUIDE: This e-guide from the experts at SearchCRM.com describes why digital technologies are proving to be the "next big thing" in the world of CRM, and explores the strategies that small businesses are using to stay competitive in e-commerce.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

3-2-1 Contact: The Call Center in a Multichannel World
sponsored by SearchCRM
EBOOK: Learn how mobile apps are changing how agents interact with customers -- and how some companies are integrating mobile CRM with the contact center.
Posted: 17 Apr 2014 | Published: 18 Apr 2014

SearchCRM

How the Cloud Levels the Customer Service Playing Field
sponsored by Genesys
WHITE PAPER: In this paper by Ovum research, discover how mid-market companies can leverage the cloud to improve customer service, and, as a result, get on a more level playing field with bigger competitors. Explore the challenges that mid-size companies face with customer service, and get recommendations for cloud adoption tailored to service organizations.
Posted: 17 Mar 2014 | Published: 31 Mar 2013

Genesys

Oracle Service Cloud Integration with Oracle Siebel Service
sponsored by Oracle Corporation
WHITE PAPER: This paper discusses Oracle's unique approach to leveraging Oracle Service Cloud functionality with their existing Siebel Contact Center and Service functionality. Inside, learn how, by integrating the two solutions, customer acquisition, retention, and efficiencies can be improved.
Posted: 02 Apr 2014 | Published: 31 Aug 2013

Oracle Corporation

From Social Media to Social CRM: Reinventing the Customer Relationship
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more.
Posted: 11 Mar 2014 | Published: 11 Mar 2014

IBM
 
 
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