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Business to Consumer White Papers (View All Report Types)
8 Ways to Build Your Brand Using Social Media
sponsored by Sysomos
WHITE PAPER: Discover how to take advantage of the incredible opportunities available in the social space with eight tips in the following guide.
Posted: 18 Nov 2015 | Published: 18 Nov 2015


Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
Posted: 19 Sep 2008 | Published: 19 Sep 2008

Oracle Corporation

8 Seconds to Capture Attention: Silverpop's Landing Page Report
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007

Silverpop Systems Inc. an IBM Company

5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

Data Monetization Strategies: Make and Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Are you sitting on your data with no plan? Do you know how to capitalize on information you already have? This whitepaper dives into the world of profiting from data. Access now to discover 4 essential steps to getting started, as well as challenges to overcome and a discussion on the importance of data integrity.
Posted: 26 Oct 2015 | Published: 26 Oct 2015

Information Builders

How New Technology is Changing the Way Marketing and Sales Interact With Leads
sponsored by Conversica
WHITE PAPER: In a time when 48% of salespeople never follow up with a lead, and 33% of leads who display interest are never contacted, what can sales teams do to improve their effectiveness and efficiency? Access this white paper today to learn about a new approach to intelligently finding and nurturing hot leads using sales conversion management.
Posted: 17 Jul 2015 | Published: 17 Sep 2014


Solutions & Strategies for Supply Chain Assurance & Collaboration: A Retailer’s Quest for a Unified Buying Cycle
sponsored by GT Nexus
WHITE PAPER: In this informative white paper get solutions and strategies for supply chain assurance and collaboration, and learn more about how you can realize your need for a unified buying cycle.
Posted: 19 Feb 2015 | Published: 31 Dec 2014

GT Nexus

How the Los Angeles Film School Increased Lead Engagement by Over 33 Percent, and Revenue by $7 Million
sponsored by Conversica
WHITE PAPER: In this case study, find out how the Los Angeles Film School saw a 33% increase in lead engagement using artificial intelligence. Access now to learn how you can leverage this technology to potentially see a spike in incremental revenue.
Posted: 16 Sep 2015 | Published: 16 Sep 2015


6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015


Contact Discovery Improves Performance of Direct Mail and Email Marketing
sponsored by Harte Hanks
WHITE PAPER: Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management.
Posted: 16 Dec 2014 | Published: 16 Dec 2014

Harte Hanks
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