63 Digital Advertising Terms Every Marketer Should Know
sponsored by Act-On Software
RESOURCE:
If you've explored the world of digital marketing for even a moment, you likely noticed the abundance of complex techniques and terms that require external research to understand. Fortunately, as a shortcut, you can also read this blog post for 63 digital advertising terms (from A-Z) that every marketer should know.
Posted: 22 Jul 2019 | Published: 31 Mar 2019
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How to Solve the Top 10 Customer Master Data Challenges in SAP
sponsored by Winshuttle
EBOOK:
In this e-book, explore the 10 most common master data challenges. Review practical tips on improving your data quality and workflows, and learn how a smart automation platform from Winshuttle can help your organization improve compliance, automate data postings in SAP, and more.
Posted: 22 May 2019 | Published: 20 May 2019
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Why Aren't Your Self-Service Options Landing?
sponsored by Coveo
EGUIDE:
Is your organization suffering from poor self-service? Inside, discover the cost of poor customer self-service. Uncover 6 reasons why your self-service options aren't landing, and learn what your organization can do to get back on track.
Posted: 24 Sep 2019 | Published: 23 Sep 2019
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Navigating the CX Technology Landscape
sponsored by Avtex
VIDEO:
View this webinar to review a number of trends impacting the CX technology landscape, and uncover everything you need to know about navigating its changes.
Posted: 30 Sep 2019 | Premiered: 04 Jul 2018
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The Basics of Customer Case Management
sponsored by Squelch
RESOURCE:
What is customer case management and how can it help your business? In this blog, learn about the basics of customer case management, review key features, top service providers, and the clear benefits for your organization.
Posted: 29 Apr 2019 | Published: 08 Feb 2019
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Simple Data-Driven Strategies for Successful Account-Based Marketing
sponsored by TechTarget
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
Posted: 09 May 2019 | Published: 09 May 2019
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Create a Great CX Strategy in 6 Steps
sponsored by 4Net
EGUIDE:
How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.
Posted: 12 Sep 2019 | Published: 10 Sep 2019
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Why You Should Invest in Marketing as a Service
sponsored by Act-On Software
RESOURCE:
Read this resource to learn why you may want to consider investing in Marketing-as-a-Service to help target your most responsive audience with intelligent, personalized marketing automation.
Posted: 11 Jul 2019 | Published: 28 Feb 2019
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What's the Difference Between B2B vs. B2C Marketing?
sponsored by Act-On Software
RESOURCE:
B2C marketing requires unique considerations when compared to B2B marketing. The two fields have different audiences, different decision-making processes, and, thusly, require different tactics. Read this resource for the key differences between the B2B and B2C markets, and tips on how to succeed in both.
Posted: 16 Jul 2019 | Published: 28 Feb 2019
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How to Improve Your Sales Calls and Emails
sponsored by PipelineDeals
WHITE PAPER:
As technology advances, so too should your sales strategies. Research shows that emails and calls are still two of the most effective strategies—so, read this white paper to learn how you can adapt these age old methods to an era of digital consumerism.
Posted: 03 Oct 2019 | Published: 03 Oct 2019
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