A Practical Guide to B2B Purchase Intent
sponsored by TechTarget
WHITE PAPER:
There's a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance.
Posted: 20 Nov 2018 | Published: 20 Nov 2018
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The Surprising Power of Online Experiments
sponsored by Optimizely
WHITE PAPER:
Read this white paper to learn how you can properly design and execute A/B tests and other controlled experiments, ensure their integrity, interpret their results, and avoid pitfalls.
Posted: 07 Dec 2018 | Published: 07 Dec 2018
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How Companies Transform Their Customer Experience in the Age of the Customer
sponsored by Zendesk
CASE STUDY:
Inside, find out how brands like Uber, Peloton, and Stanley Black & Decker were able to transform their customer experiences. Learn about the importance of tailoring CRM tools to create unique experiences that are honest and data-driven.
Posted: 31 Oct 2018 | Published: 31 Oct 2018
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Artificial Intelligence & Intelligent Technologies
sponsored by ServiceNow
WHITE PAPER:
According to ServiceNow, 89% of CIOs use or plan to use machine learning, and it's a key strategy for many in delivering personalized customer experiences. Read this white paper for more information on how to create more innovative customer service experiences within your organization.
Posted: 16 Oct 2018 | Published: 16 Oct 2018
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Why B2B Marketers Neglect Their Brands
sponsored by TechTarget
RESOURCE:
Download this e-book to explore how data-driven branding improves outcomes at every stage of the funnel.
Posted: 13 Nov 2018 | Published: 13 Nov 2018
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Your Communications System is Determining Your Future
sponsored by 8x8, Inc.
VIDEO:
In this webinar, hear from tech visionary Geoffrey Moore and 8x8 CEO Vik Verma, as they discuss why you will never meet your customer experience goals unless you fix your employee experience capabilities. Find out how you can empower employees to innovate, respond and serve customers with actionable insights.
Posted: 02 Nov 2018 | Premiered: 29 Oct 2018
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Make Your Breakthrough in Customer Engagement
sponsored by Bizagi Ltd
RESEARCH CONTENT:
Download this research report to explore insights into the challenges for marketing, customer experience and digital leaders, and 7 steps to digitize customer engagement.
Posted: 03 Dec 2018 | Published: 03 Dec 2018
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BIG Experimentation Ideas Retail Edition
sponsored by Optimizely
EBOOK:
Experimentation isn't just a chance to keep carts from being abandoned. Read on to discover how industry-leading retail customers are using experimentation software to set themselves apart from the competition.
Posted: 10 Dec 2018 | Published: 10 Dec 2018
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Thriving in the Era of Personalization 5 Personalization Success Strategies for Retailers
sponsored by Optimizely
CASE STUDY:
In order to compete in E-commerce, personalization of the customer experience is imperative. However, there are certain challenges that can prevent retailers from personalizing the customer experience. Read this case study to learn more strategies that you can use to personalize your customer experience and scale your business.
Posted: 28 Nov 2018 | Published: 28 Nov 2018
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Research: Preparing for Account-Based Marketing
sponsored by TechTarget
RESEARCH CONTENT:
According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains. Read this e-book to learn how to assess your ABM readiness.
Posted: 30 Nov 2018 | Published: 30 Nov 2018
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