Referral Programs

WEBCAST: More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.

Posted: 09 Apr 2020 | Premiered: Apr 9, 2020

RESOURCE: Once enterprises start creating and sharing video content, video content management becomes an essential part of their business operations. Read this blog post for a full breakdown of what video content management is and its benefits, as well as considerations to help organizations pick the right one.

Posted: 24 Aug 2020 | Published: 24 Aug 2020

WHITE PAPER: The sales and marketing operations of MSPs can be extraordinarily complex, even by the standards of an industry already known for its complexity. Dive inside this article to uncover sales process best practices for MSPs, designed to augment and increase the scalability of crucial marketing and sales processes.

Posted: 29 Jan 2021 | Published: 29 Jan 2021

EGUIDE: Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here?

Posted: 06 Nov 2017 | Published: 06 Nov 2017

EGUIDE: In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.

Posted: 27 Dec 2019 | Published: 27 Dec 2019

EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.

Posted: 25 Jun 2020 | Published: 25 Jun 2020

EGUIDE: NERSC lead data scientist Debbie Bard talks about how large-scale data analytics using super computers is making new types of science possible

Posted: 03 Jul 2020 | Published: 03 Jul 2020

EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.

Posted: 27 Feb 2017 | Published: 27 Feb 2017

DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.

Posted: 08 Jun 2017 | Published: 08 Jun 2017

EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.

Posted: 19 Apr 2016 | Published: 15 Apr 2016