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How AI Will Change Marketing in 2019
sponsored by Act-On Software
RESOURCE: Read this white paper to learn about the 5 P's of artificial intelligence, and better understand why this technology can bring big ROI when implemented into daily marketing efforts.
Posted: 12 Jul 2019 | Published: 31 Mar 2019

Act-On Software

Keep Existing Customers to Maximize ROI
sponsored by Act-On Software
RESOURCE: Investing in customer retention not only saves you time and resources, but it can also lead to cross-selling and upselling opportunities in the future. Read this resource to learn the many benefits of nurturing your existing customers, and how to maximize ROI while doing it.
Posted: 23 Jul 2019 | Published: 31 Mar 2019

TOPICS:  CRM | Marketing
Act-On Software

How AppNeta Drives Growth with Priority Engine
sponsored by TechTarget
VIDEO: View this webinar to hear VP of Marketing, Amanda Bohne, describe how Priority Engine helps AppNeta drive leads and create tailored nurture streams and messaging.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

TechTarget

Power Marketing Attribution with Machine Learning
sponsored by Dataiku
WHITE PAPER: Read this white paper for a deep dive into using machine learning models (as opposed to heuristic models) for marketing attribution across digital channels—both the why and how will be covered.
Posted: 09 Aug 2019 | Published: 09 Aug 2019

Dataiku

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

Webinar Planning Fundamentals That Will Set You Up for Success
sponsored by Act-On Software
WHITE PAPER: Webinars are a powerful, but underutilized, marketing tactic that can help you ramp up your demand generation and retention efforts. Read this resource for a few essential tips to help you plan your first event or help you make your current structure even more effective.
Posted: 18 Jul 2019 | Published: 31 Mar 2019

Act-On Software

Why You Should Invest in Marketing as a Service
sponsored by Act-On Software
RESOURCE: Read this resource to learn why you may want to consider investing in Marketing-as-a-Service to help target your most responsive audience with intelligent, personalized marketing automation.
Posted: 11 Jul 2019 | Published: 28 Feb 2019

Act-On Software

Simple Data-Driven Strategies for Successful Account-Based Marketing
sponsored by TechTarget
EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
Posted: 09 May 2019 | Published: 09 May 2019

TechTarget

How to Use Segmentation and Automated Programs for Better Results
sponsored by Act-On Software
RESOURCE: According to the 2018 B2B Lead Gen Outlook, engaging prospects and converting them to sales remains to be one of the biggest challenges for marketers. Read this resource to learn how combining audience segmentation and marketing automation can pave the way for lead nurturing campaigns that deliver actual results.
Posted: 12 Jul 2019 | Published: 31 Mar 2019

TOPICS:  CRM | Marketing
Act-On Software

The Keys to An Effective Channel Incentive Program
sponsored by Fielo
WHITE PAPER: Far too many channel incentive programs fail—however, with some creative thinking and intelligent goal awareness, you can help ensure that your channel incentive program is a success. Read this white paper for 8 key tactics to create an effective channel incentive program.
Posted: 14 Oct 2019 | Published: 14 Oct 2019

Fielo
 

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