Business of Information Technology  >   Business Processes  >  

Information Technology Marketing

RSS Feed   
Information Technology Marketing Reports
 
Cisco's Digital Marketing Transformation
sponsored by Domo Technologies
CASE STUDY: In this case study, learn how Cisco conceptualizes its marketing technology landscape and how a business intelligence platform enables Cisco's drive to create best-in-class experiences.
Posted: 02 Oct 2018 | Published: 02 Oct 2018

Domo Technologies

Marketing Trends Across Retail and Consumer Goods
sponsored by Salesforce
RESEARCH CONTENT: Marketers tasked with selling products are entering uncharted territory. Retailers realize that traditional marketing tactics are not enough to drive sales. Read this report by Salesforce to learn about how marketers of consumer goods are using the customer experience to effectively market to consumers and how you're organization can do the same.
Posted: 31 Oct 2018 | Published: 31 Dec 2016

Salesforce

Lessons from the Front Lines: Making ABM Work for You
sponsored by TechTarget
PRESENTATION: This presentation draws on TechTarget's experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Read on to understand best practices and lessons learned based on real life customer use cases.
Posted: 27 Nov 2018 | Published: 31 Mar 2017

TechTarget

The 7 Reasons Engagement Improves Return on Your Marketing Investment
sponsored by Marketo
RESOURCE: Take a look at these slides to understand the real - and substantial – financial benefits that can come from moving to engagement-focused marketing. Learn how you can better engage with customers to avoid the risk of becoming irrelevant.
Posted: 05 Aug 2018 | Published: 03 Aug 2018

Marketo

Mitel: Increasing SQLs Using TechTarget's Priority Engine and TargetROI Solutions
sponsored by TechTarget
RESOURCE: Mitel's EMEA marketing team needed to supply a constant flow of qualified leads to a dispersed sales geography with a tightly defined target audience. By leveraging TechTarget's Priority Engine, Mitel helped boost telemarketing and email results. Read on for more on how TechTarget's Priority Engine can provide purchase intent insights.
Posted: 21 Nov 2018 | Published: 21 Nov 2018

TOPICS:  CRM | Marketing | Sales
TechTarget

Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Capturing More Active Demand: A 4-Step Guide
sponsored by TechTarget
EGUIDE: New methods and data sources help B2B technology marketers drive success now. This 4-part e-guide from TechTarget CMO John Steinert features new thinking and methodologies for demand generation to help B2B technology marketers now.
Posted: 28 Nov 2018 | Published: 28 Nov 2018

TechTarget

The Essential Guide to Facebook and Instagram Advertising
sponsored by ChannelAdvisor
WHITE PAPER: Find out Facebook and Instagram can allow you to connect with customers I ways that aren't possible on other channels, and shrink the path to purchase from weeks or months to days or hours.
Posted: 05 Oct 2018 | Published: 05 Oct 2018

ChannelAdvisor

Thinking Strategically About ABM
sponsored by TechTarget and Marketo
TRANSCRIPT: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Published: 29 Mar 2017

TechTarget and Marketo

Case Study: How HubSpot Automated Security Management
sponsored by ForeScout Technologies, Inc.
CASE STUDY: Looking for an "automatic threat hunter"? Find out how an innovative sales and marketing solutions provider gains device visibility and automates security management, saving IT time and resources.
Posted: 10 May 2018 | Published: 10 May 2018

ForeScout Technologies, Inc.
 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2018, TechTarget | Read our Privacy Statement