Information Technology Marketing

WHITE PAPER: Covering multiple channels is the first step towards a winning omnichannel strategy. But do you have the other missing ingredients necessary to secure your omnichannel success? Explore a twelve-point checklist inside and see how your omnichannel support strategy stacks up.

Posted: 01 Feb 2019 | Published: 01 Feb 2019

PRESENTATION: Exactly what happens when you integrate your brand investment with demand gen activities? This presentation from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.

Posted: 19 Nov 2018 | Published: 31 Oct 2017

RESOURCE: Learn how retailers are prioritizing their investments in their testing programs to drive business growth.

Posted: 04 Dec 2018 | Published: 04 Dec 2018

WHITE PAPER: Headless commerce has changed the life of digital brands, but shifting from a b2b wholesale model isn't easy. In this white paper, discover how a headless commerce model is helping retailers keep up with the changing e-commerce landscape, and learn why companies like Amazon and Netflix have already made the switch.

Posted: 15 Jan 2019 | Published: 04 Dec 2018

EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.

Posted: 28 Jun 2016 | Published: 24 Jun 2016

EGUIDE: Two years ago, most companies found themselves restructuring their digital transformation strategies. This e-guide takes you through the key points your digital transformation roadmap will need to account for and where IoT fits into it.

Posted: 22 Feb 2017 | Published: 20 Feb 2017

EBOOK: Predictive marketing shouldn't be ignored – it eliminates the guesswork in the highly competitive marketplace and improves the customer journey on the road to increased sales. This marketing analytics handbook examines the benefits of predictive analytics and the many tools available to assist marketing and sales reps.

Posted: 13 Jul 2016 | Published: 19 Jul 2016

WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.

Posted: 30 Apr 2014 | Published: 29 Apr 2014

EBOOK: Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.

Posted: 22 Feb 2017 | Published: 15 Feb 2017

WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).

Posted: 30 May 2014 | Published: 30 May 2014