Marketers tasked with selling products are entering uncharted territory. Retailers realize that traditional marketing tactics are not enough to drive sales. Read this report by Salesforce to learn about how marketers of consumer goods are using the customer experience to effectively market to consumers and how you're organization can do the same.
This presentation draws on TechTarget's experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Read on to understand best practices and lessons learned based on real life customer use cases.
Take a look at these slides to understand the real - and substantial – financial benefits that can come from moving to engagement-focused marketing. Learn how you can better engage with customers to avoid the risk of becoming irrelevant.
Mitel's EMEA marketing team needed to supply a constant flow of qualified leads to a dispersed sales geography with a tightly defined target audience. By leveraging TechTarget's Priority Engine, Mitel helped boost telemarketing and email results. Read on for more on how TechTarget's Priority Engine can provide purchase intent insights.
If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
New methods and data sources help B2B technology marketers drive success now. This 4-part e-guide from TechTarget CMO John Steinert features new thinking and methodologies for demand generation to help B2B technology marketers now.
Find out Facebook and Instagram can allow you to connect with customers I ways that aren't possible on other channels, and shrink the path to purchase from weeks or months to days or hours.
Looking for an "automatic threat hunter"? Find out how an innovative sales and marketing solutions provider gains device visibility and automates security management, saving IT time and resources.
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