Information Technology Marketing White Papers, Software Downloads, Definition and Webcasts

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Information Technology Marketing Reports

How to Use Intent Monitoring to Maximize Demand Capture sponsored by TechTarget EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle. Posted: 15 May 2020 \| Published: 15 May 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing

How to Use Purchase Intent to Refocus ABM Priorities sponsored by TechTarget EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here. Posted: 25 Jun 2020 \| Published: 25 Jun 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Sales \| Sales and Marketing Software \| Sales Channels

Buying BANT Important considerations when sourcing high-quality leads externally sponsored by TechTarget WHITE PAPER: On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization. Posted: 27 Feb 2020 \| Published: 27 Feb 2020 TOPICS: Marketing

Advanced self-service platforms open new customer frontiers sponsored by TechTarget RESOURCE: While automation often saves money for the enterprise, there remains a question of whether customer service AI is positive for the customer. Delve into the pros and cons of using AI to enhance customer service in our expert guide, which you can download after a brief survey. Posted: 22 Apr 2020 \| Published: 17 Jul 2020 TOPICS: B2B \| B2C \| CRM \| Marketing \| Personalization \| Web Content Management

An Introduction to ABM Scoring sponsored by TechTarget WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring. Posted: 19 Jul 2019 \| Published: 19 Jul 2019 TOPICS: CRM \| CRM Analytics \| CRM Services \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Support Software \| Lead Generation \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software

Three Ways Personas Can Improve Your ABM Performance sponsored by TechTarget EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle. Posted: 11 Sep 2020 \| Published: 11 Sep 2020 TOPICS: CRM \| Customer Loyalty \| Customer Privacy \| Customer Profiles \| Market Research \| Market Segments \| Market Trends \| Marketing

Context-Aware Tech Senses, Responds to Customer Needs sponsored by SearchContentManagement EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more. Posted: 19 Apr 2016 \| Published: 15 Apr 2016 TOPICS: Business Intelligence \| Business Intelligence Software \| Content Management \| CRM \| CRM Analytics \| CRM Best Practices \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Data Analytics \| Data Integration \| Data Management \| Data Management Software \| Enterprise Content Management \| Enterprise Content Management Software \| Marketing \| Self-Service Applications Software \| Web Content Management

Global Brand Management sponsored by OpenText WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more. Posted: 06 May 2014 \| Published: 06 May 2014 TOPICS: Brand Loyalty \| Branding \| Content Analytics \| Content Management \| Marketing \| Sales and Marketing Software

Customer experience strategy hinges on insight from analytics sponsored by [24]7.ai EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost. Posted: 28 Jun 2016 \| Published: 24 Jun 2016 TOPICS: Customer Data Integration \| Customer Data Management \| Customer Profiles \| Customer Satisfaction \| Data Analytics \| Data Collection \| Data Integration \| Data Management \| Data Mining \| Data Quality \| Market Research \| Market Trends \| Marketing

Digital Transformation Strategy: Planning Around Tech Disruptors sponsored by Capgemini EGUIDE: Two years ago, most companies found themselves restructuring their digital transformation strategies. This e-guide takes you through the key points your digital transformation roadmap will need to account for and where IoT fits into it. Posted: 22 Feb 2017 \| Published: 20 Feb 2017 TOPICS: CIOs \| Data Analytics \| Internet \| Internet Usage \| Marketing \| Strategic Planning

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