Information Technology Marketing

WHITE PAPER: Discover how product and marketing teams can use one tool to get feedback on digital products, commerce, and campaigns and improve their decision-making based on evidence and facts. Learn about the Optimizely X experimentation platform and find out how you can deploy new features successfully, personalize digital experiences, and more.

Posted: 03 Dec 2018 | Published: 03 Dec 2018

RESOURCE: In this 156-page email marketing guide, uncover the 5 attributes of engaging email, which will help you tell richer and more compelling stories within your email marketing and beyond.

Posted: 10 Aug 2018 | Published: 10 Aug 2018

WHITE PAPER: In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.

Posted: 17 Apr 2019 | Published: 17 Apr 2019

EBOOK: Experimentation isn't just a chance to keep carts from being abandoned. Read on to discover how industry-leading retail customers are using experimentation software to set themselves apart from the competition.

Posted: 10 Dec 2018 | Published: 10 Dec 2018

EBOOK: Many companies jump into ABM as if it were the equivalent of another campaign idea. Download this e-book to learn how purchase intent data can help sales & marketing teams drive success with fire-breathing ABM.

Posted: 09 Apr 2019 | Published: 09 Apr 2019

EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.

Posted: 14 Nov 2018 | Published: 14 Nov 2018

RESEARCH CONTENT: It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.

Posted: 30 Nov 2018 | Published: 30 Nov 2018

EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.

Posted: 07 Mar 2017 | Published: 01 Mar 2017

EBOOK: Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.

Posted: 05 May 2016 | Published: 05 May 2016

WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.

Posted: 16 Feb 2015 | Published: 16 Feb 2015