Information Technology Marketing

WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.

Posted: 08 Dec 2020 | Published: 08 Dec 2020

EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.

Posted: 15 May 2020 | Published: 15 May 2020

CASE STUDY: As API platform provider, Bandwidth, grew, they began struggling with a common marketing challenge—reaching and exceeding goals without fatiguing the audience. To help address this issue, Bandwidth decided to implement Predictive Audiences by Adobe. Read this case study to learn about their experience and the benefits they achieved with Adobe.

Posted: 20 Oct 2020 | Published: 20 Oct 2020

ANALYST REPORT: Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.

Posted: 08 Dec 2020 | Published: 08 Dec 2020

EGUIDE: CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

Posted: 21 Dec 2020 | Published: 21 Dec 2020

WEBCAST: Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more.

Posted: 30 Nov 2020 | Premiered: Nov 30, 2020

WHITE PAPER: Open this white paper to gain a clear understanding of the differences between personalization and customization, and how you can get started better implementing each in your organization.

Posted: 06 May 2020 | Published: 06 May 2020

WEBCAST: More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.

Posted: 09 Apr 2020 | Premiered: Apr 9, 2020

EBOOK: Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.

Posted: 22 Feb 2017 | Published: 15 Feb 2017

EBOOK: This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.

Posted: 12 Feb 2015 | Published: 12 Feb 2015