Information Technology Marketing

RESEARCH CONTENT: Forrester recently evaluated 40 cross-channel campaign management (CCCM) providers—including leading vendors like Acoustic, Adobe, and Oracle—to see how their features measured up in terms of customer data management, advanced analytics, cross-channel orchestration and more. Explore their findings here.

Posted: 22 May 2020 | Published: 22 May 2020

WHITE PAPER: Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.

Posted: 21 Nov 2018 | Published: 21 Nov 2018

RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.

Posted: 18 Sep 2019 | Published: 12 Jun 2019

CASE STUDY: Leveraging Priority Engine and content syndication across TechTarget's network of enterprise technology-specific sites, Instaclustr grew their marketable database 3x and improved SQL-to-opportunity conversion by 42%. Read on for more information.

Posted: 29 Nov 2018 | Published: 29 Nov 2018

WHITE PAPER: In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.

Posted: 17 Apr 2019 | Published: 17 Apr 2019

RESEARCH CONTENT: Understanding how the right data can give your marketing strategy an edge can be the difference between reaching goal or making excuses. In this report, Forrester Research evaluated the strengths and weaknesses of top B2B marketing data providers. Get your copy of the complete report and create an achievable plan for success in 2019.

Posted: 27 Nov 2018 | Published: 24 Sep 2018

EBOOK: TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.

Posted: 24 Apr 2019 | Published: 31 Dec 2018

PRODUCT OVERVIEW: You may be surprised to learn which channels successful ABMers are identifying as their top priorities. Gain pro tips to successful ABM in this infographic.

Posted: 18 Nov 2019 | Published: 18 Nov 2019

WEBCAST: How do you find prospects and choose which accounts to target? Whatever method your company uses, Priority Engine Email Alerts can help. Learn how it can help you stay on top of your best opportunities and ahead of your competitors in this brief video.

Posted: 27 Dec 2019 | Premiered: Dec 27, 2019

RESOURCE: 15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of

Posted: 05 Sep 2019 | Published: 04 Feb 2020