Information Technology Marketing Reports

CRM enters maturity as customer experience custodian
sponsored by TechTarget ComputerWeekly.com
EGUIDE: CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
Posted: 08 Feb 2021 | Published: 21 Dec 2020

TechTarget ComputerWeekly.com

3 C’s for Understanding Real Intent Data: Context, Content and Contacts
sponsored by Informa TechTarget
EBOOK: To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable
Posted: 08 Feb 2021 | Published: 21 Oct 2020

Informa TechTarget

Virtual Event Success— from Recruitment to Follow-Up
sponsored by Informa TechTarget
PRODUCT OVERVIEW: Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.
Posted: 08 Feb 2021 | Published: 06 Apr 2020

Informa TechTarget

Because Your MQLs Just Won’t Cut It
sponsored by Informa TechTarget
WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.
Posted: 08 Feb 2021 | Premiered: Aug 10, 2020

Informa TechTarget

Evolving Persona Thinking to Win More Business
sponsored by Informa TechTarget
EBOOK: In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
Posted: 08 Feb 2021 | Published: 30 Dec 2020

Informa TechTarget

Light at the End of the Funnel
sponsored by Informa TechTarget
EBOOK: Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.
Posted: 08 Feb 2021 | Published: 31 Dec 2018

Informa TechTarget

Infographic: Content marketing strategy in a post-pandemic era - Engaging IT buyers
sponsored by TechTarget ComputerWeekly.com
INFOGRAPHIC: When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. In this infographic, we share a few tips and tricks for developing engaging content in a post-pandemic era.
Posted: 05 Oct 2021 | Published: 05 Oct 2021

TechTarget ComputerWeekly.com

Infor CRM Interaction Advisor
sponsored by Infor CRM
PRODUCT DEMO: Watch this product demo to learn how Infor CRM Interaction Advisor will fuel organic growth by driving lifetime customer loyalty and increase value at every customer touch point without replacing any existing systems.
Posted: 22 Jul 2009 | Premiered: 22 Jul 2009

Infor CRM

DaimlerChrysler: A Case Study in Enterprise Data Quality
sponsored by Pitney Bowes Group 1 Software
CASE STUDY: Group 1 Software presents a case study in enterprise data quality success featuring the DaimlerChrysler Corporation, a leader in the automotive manufacturing industry.
Posted: 18 Sep 2007 | Published: 01 Oct 2004

Pitney Bowes Group 1 Software

The Business Value of Web 2.0 Technology
sponsored by IBM
BROCHURE: It's fast becoming a Web 2.0 world. Read this paper to learn how to take advantage of new technologies and tap into the collective knowledge of employees, customers, and influencers.
Posted: 29 May 2008 | Published: 01 Jan 2007

IBM