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IT Leads Generation Reports
Harnessing the Power of the Internet: Strategies for Online Marketing
sponsored by TechTarget
WHITE PAPER: Marketers are constantly looking for new and more effective ways for managing and tracking their online advertising campaigns.
Posted: 09 Apr 2007 | Published: 01 Mar 2007


eBook: Building a Business Case for Social CRM and Customer Communities
sponsored by Sirius Computer Solutions
EBOOK: Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.
Posted: 16 Jun 2010 | Published: 16 Jun 2010

Sirius Computer Solutions

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
sponsored by
WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Web Analytics - It's Surprisingly Simple
sponsored by WebSideStory
PRODUCT LITERATURE: Gain an in-depth view of Web analytics and how it can optimize your online initiatives, whether focused on commerce, lead generation, media or self service. Learn how simple it can be to optimize your site content and increase sales and conversions.
Posted: 06 Jun 2005 | Published: 01 Jun 2005


Creating Sales Opportunities with Lead Scoring
sponsored by
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Increase Visitor Engagement While Reducing Form Abandonment
sponsored by Demandbase
CASE STUDY: Forms are essential to marketing for gathering valuable customer information but sometimes it can be an obstacle course to get to the form which deters customers or the form is an obstacle because the website wasn't intriguing enough to desire more information. Read this white paper to gain insight on how Hexaware marketing overcame these issues.
Posted: 11 Nov 2011 | Published: 11 Nov 2011


Riding the Virtualization Wave
sponsored by TechTarget
WHITE PAPER: In this session, Bill Crowley, VP, Group Publisher of Windows Media and Data Center Media, TechTarget, provides key insights on the opportunities within the data center market, and illustrates how to best penetrate this market t...
Posted: 04 Oct 2007 | Published: 01 Sep 2007


Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006


Content Mapped to Buying Stages Powers Nurturing Results
sponsored by
WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010


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