Growing Revenue with Smart Marketing

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Today, customers are armed with more information than ever before when it comes to making a purchasing decision (thanks to the Internet), which has drastically overturned the traditional commerce cycle. Businesses must adapt to the age of the empowered customer, and adjust their revenue cycle - by focusing on integrated sales and marketing.

In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.

Also, read now for an in-depth look at how marketing automation technologies can optimize your marketing capabilities to capture new clients and grow existing sources of revenue.

TechTarget Customer Experience
Feb 8, 2021
Aug 19, 2013
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