Customer Information Management

EBOOK: Intelligent search can help organizations build 360-degree customer profiles and manage changing customer expectations. Download this white paper to discover how intelligent search can help your business build customer loyalty and leverage the powers of AI.

Posted: 31 Jan 2019 | Published: 31 Jan 2019

EGUIDE: As with anything, it is important to start off your CRM initiative on the right foot. The only way to do that is by understanding everything this technology has to offer. From common features to the latest trends, this comprehensive guide breaks down everything you need in order to get started with CRM.

Posted: 31 Aug 2016 | Published: 29 Aug 2016

CASE STUDY: This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.

Posted: 26 Jan 2015 | Published: 26 Jan 2015

EGUIDE: Customer service is a battleground on which many companies fight to gain competitive edge. Access an exclusive Q&A with Larry Robinson, Senior VP of Product Management for the Service Cloud, and learn how to create solid customer experience and agent productivity using a knowledge management system.

Posted: 20 Jul 2016 | Published: 19 Jul 2016

EGUIDE: More than 85% of retailers are looking to implement a unified platform in the next 10 years. But in the omnichannel age, how can retailers keep track of customers both on and offline? In this e-guide, learn why retailers are adopting a unified platform and rethinking the value of stores to provide a true omni-channel business.

Posted: 26 Apr 2017 | Published: 26 Apr 2017

EGUIDE: Explore how Marathon Sports established a more customer-centric strategy, and learn about the role of a loyalty program and customer insights for improving customer experiences.

Posted: 09 May 2018 | Published: 09 May 2018

EGUIDE: It's no secret that CRM enables you to better serve your customers, thus boosting retention rates. However, you need to ensure that the CRM tool you invest in is the best fit for your organization. In this expert guide, compare features and functionalities of 11 leading market vendors, and receive an overview of the latest CRM trends.

Posted: 30 Aug 2016 | Published: 29 Aug 2016

EGUIDE: Without an effective way to integrate data from disparate systems, your mobile CRM can't help you optimize the customer experience. This expert guide explores how companies have overcome their data integration challenges to improve their mobile CRM.

Posted: 24 Feb 2016 | Published: 16 Feb 2016

EGUIDE: In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.

Posted: 23 Feb 2016 | Published: 16 Feb 2016

EGUIDE: In the age of the customer, the term customer experience is highly charged and constantly changing. What adds to this is the new technology being used in contact centers to improve the customer experience. In this e-guide, learn how artificial intelligence, chatbots, and better data insights are used to improve CX and increase customer loyalty.

Posted: 03 May 2017 | Published: 28 Apr 2017