Customer Information Management

EGUIDE: In this e-guide, learn about the state of adoption of data analytics in Australia, how Commonwealth Bank is making analytics tools more accessible to small companies and how SAS is prepping its marketers for the data flood.

Posted: 02 Jun 2017 | Published: 02 Jun 2017

EGUIDE: More than 85% of retailers are looking to implement a unified platform in the next 10 years. But in the omnichannel age, how can retailers keep track of customers both on and offline? In this e-guide, learn why retailers are adopting a unified platform and rethinking the value of stores to provide a true omni-channel business.

Posted: 26 Apr 2017 | Published: 26 Apr 2017

EGUIDE: Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.

Posted: 20 Jun 2017 | Published: 19 Jun 2017

EGUIDE: This e-guide highlights how Disney, Cincinnati Bell, and other organizations can benefit from digital data and analytics to help improve customer experiences. Don't let valuable data slip through your fingers -- read now to learn how to take advantage of available customer information that results in maximum benefits for you and your customers.

Posted: 18 Jul 2014 | Published: 18 Jul 2014

EZINE: In this issue of Business Information, our experts reveal the power of sales intelligence tools and give examples of top performing sales pitches and ideas for building your sales pipeline.

Posted: 15 Jun 2015 | Published: 15 Jun 2015

EGUIDE: In this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.

Posted: 29 Sep 2016 | Published: 27 Sep 2016

EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.

Posted: 28 Jun 2016 | Published: 24 Jun 2016

EGUIDE: Read our interview with Larry Robinson, senior VP of product management for the Service Cloud at Salesforce, in which he discusses the importance of creating a solid customer experience and agent productivity. He also talks about how Salesforce expects to deliver that with Salesforce IoT Cloud.

Posted: 20 Jul 2016 | Published: 19 Jul 2016

EGUIDE: In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.

Posted: 20 Jun 2017 | Published: 20 Jun 2017

WHITE PAPER: Find out how businesses are overcoming today's challenges such as the explosion of social media and more stringent security and regulatory requirements.

Posted: 03 Jul 2014 | Published: 31 Oct 2013