WHITE PAPER:
This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.
WHITE PAPER:
Read this expert guide to ensure your virtual environment is in compliance with PCI DSS 2.0 and avoid common errors made in the auditing process.
WHITE PAPER:
Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
WHITE PAPER:
In this comprehensive Forrester report, explore how successful businesses are adapting to the new demands of customers by transforming processes and technology in order to improve customer experience and leverage collaboration for more effective communication over a number of touchpoints.
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This brief resource introduces the first cloud service for the entire data pipeline. Inside, learn how this strategy can help you acquire, store, and analyze customer information and big data.
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The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
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Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.
WHITE PAPER:
Access this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.
WHITE PAPER:
How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.
