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e-Spirit and IBM: reinventing content management
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover a CMS solution that has been designed to specifically handle the needs of the dynamic content delivery initiative. Discover how you can empower marketing teams with real-time updates, deliver content to any social media facet or website, alleviate IT dissonance, and much more.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

Bricks-and-mortar electronics giant Media-Saturn Group cements success with e-commerce sites powered by IBM WebSphere Commerce and FirstSpirit
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the integrated CMS that Media-Saturn Group used to triple their online sales in just one year. Get a firsthand look at how this technology helped them significantly reduce content creation time, engineer multilingual sites, and more.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

e-Spirit AG

NASCAR makes the most of every media channel to ensure more meaningful engagements.
sponsored by Hewlett-Packard Limited
RESOURCE: Access the following resource to uncover how NASCAR is utilizing HP's Interactive Media Command Center to revolutionize fan and media engagement. Get a firsthand look at how this technology enabled NASCAR to make the most out of every media channel and more.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

Hewlett-Packard Limited

Digital Marketing with FirstSpiritâ„¢ Means Strong Brands, Long-Term Customers and Sales-ready Leads
sponsored by e-Spirit AG
WHITE PAPER: The following white paper explores the importance of having the right content management system when it comes to delivering a powerful web presence. Also learn about a CMS that can help create personalized, dynamic content for targeted user groups in any channel.
Posted: 10 Jul 2014 | Published: 10 Jul 2014

e-Spirit AG

Mobile, Social, Analytics Offer Promise but Demand New Metrics
sponsored by IBM
EGUIDE: A successful social media analytics endeavor involves changing your business practices and metrics in order to adapt to these new technologies.  This expert e-guide explains how your organization should rethink metrics in order to maximize the value of social technologies, analytics, and mobile devices.
Posted: 15 Mar 2013 | Published: 15 Mar 2013

IBM

ROI, Budgets Prevent Companies' Embrace of Social Media Analytics
sponsored by IBM
EGUIDE: Many companies are still avoiding implementing social media analytics, despite the renowned benefits it can provide a business. This expert e-guide describes some of the main reasons that companies are hesitant to start a social media analytics endeavor.
Posted: 15 Mar 2013 | Published: 15 Mar 2013

IBM

Cognitive Match Drives Up Relevance and Conversion Results With Calpont InfiniDB
sponsored by Calpont
WEBCAST: The need to respond to click through and check out processes can require reaction times of a second or less. With exploding amounts of data, Cognitive Match was able to meet these demands with the Calpont InfiniDB columnar database. In this session you will learn about how to meet the demands of analytic data use.
Posted: 11 Mar 2011 | Premiered: Mar 11, 2011

Calpont

Choose a Branding Agency: 5 Social Media Questions You Need to Ask
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Oracle Corporation

Introduction to Web Analytics for E-Commerce: How to Track Activity to Optimize Your Website
sponsored by GeoTrust, Inc.
WHITE PAPER: This white paper explores the basics of web analytics and why they're important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit often and buy more.
Posted: 30 Sep 2013 | Published: 31 Dec 2011

GeoTrust, Inc.
 
 
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