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The Connected Consumer and the New Decision-Making Cycle
sponsored by IBM
WHITE PAPER: This informative white paper offers an overview of the modern customer journey from attention to action, and describes how marketers must respond to the new ways customers form and make buying decisions. Discover the four key pillars of managing the customer journey.
Posted: 18 Feb 2014 | Published: 28 Feb 2013

IBM

Sales Cloud Overview
sponsored by Oracle Corporation
VIDEO: Animated Video: Smarter Selling with Oracle Sales Cloud Oracle Sales Cloud is Smarter Selling that will help reps sell more, managers know more, and companies grow more.
Posted: 10 Oct 2013 | Premiered: 10 Sep 2013

Oracle Corporation

Sales support goes social at Vodafone’s enterprise business unit
sponsored by Jive Software
CASE STUDY: Vodafone Enterprise realized that their current strategic communication platforms weren't enough to meet changing business needs. In this case study, find out how Vodafone implemented a flexible, easy-to-use social business platform to support their sales teams streamline deals from start to finish.
Posted: 20 Jun 2013 | Published: 20 Jun 2013

Jive Software

Kelly Services ROI Case Study
sponsored by Salesforce - Data.com
CASE STUDY: In 2011 Kelly Services launched a direct marketing campaign to drive more face-to-face meetings with prospective customers in specific business segments, and Data.com delivered.  Read the Nucleus Research white paper, "ROI Case Study: Salesforce Data.com & Kelly Services", and learn the details of the significant results that were realized.
Posted: 18 Apr 2014 | Published: 31 Dec 2013

Salesforce - Data.com

Nucleus Research: The Future of Sales Performance Management
sponsored by Oracle Corporation
ANALYST REPORT: Nucleus Research examines new technologies and tools that are improving sales managers’ ability to measure and enhance the performance of their sales teams.
Posted: 09 Oct 2013 | Published: 31 May 2013

Oracle Corporation

What Management Must Know About Forecasting
sponsored by SAS
WHITE PAPER: Forecasts never seem to be as accurate as you would like them, or need them, to be. This white paper explores why forecasting is often poorly done and provides some ways to improve it. Continue reading to learn what management must know about forecasting.
Posted: 04 Oct 2010 | Published: 04 Oct 2010

SAS

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team
sponsored by SAP America, Inc.
CASE STUDY: After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

Infor Epiphany
sponsored by Infor
WHITE PAPER: Check out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.
Posted: 25 Jul 2013 | Published: 31 Oct 2012

Infor

Why a Call Centric CRM?
sponsored by CallPro CRM
WHITE PAPER: Is your current customer relationship management (CRM) software negatively impacting your selling potential? Many of the CRM software options today have lost focus on their primary users – sales professionals – and are actually decreasing sales activity. Read on to learn how a call-centric CRM strategy can alleviate this challenge.  
Posted: 23 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

Comcast’s cable advertising division empowers their 1,500 associate sales force with an Alteryx intranet market analysis and advertising and support application
sponsored by Alteryx, Inc.
CASE STUDY: Comcast Spotlight wanted all of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst. Alteryx designed a web-based solution, SpotKnowledge, which enabled increased functionality, accuracy, and faster turn-around times on analysis and reporting.
Posted: 11 Jan 2011 | Published: 11 Jan 2011

Alteryx, Inc.
 
 
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