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EMM SoftwareWhite Papers (View All Report Types)
 
How to Prep for Success with Marketing Operations Management
sponsored by SAS
WHITE PAPER: The following white paper explores the steps companies that are considering a marketing operations management system need to take to ensure a successful implementation. Learn about the 3 big focus areas: people, processes, and technology, how to address them, and more.
Posted: 25 Apr 2014 | Published: 25 Apr 2014

SAS

How to Realize the Promise of Marketing Operations Management
sponsored by SAS
WHITE PAPER: The following white paper explores the current pressures facing marketers today and how my implementing a marketing operations management (MOM) system, marketers can begin to get a handle of the fluctuating market once more. Also learn about the best practices to use and much more.
Posted: 28 Apr 2014 | Published: 28 Apr 2014

SAS

Using Advanced Analytics to Gain Insights into Your Revenue Stream
sponsored by SAP America, Inc.
WHITE PAPER: This CustomerCentric SellingĀ® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

SAP America, Inc.

Content Mapped to Buying Stages Powers Nurturing Results
sponsored by Genius.com
WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Unified Performance Management: The Key to Successful Performance Management
sponsored by IBM
WHITE PAPER: Using common performance management tools and systems efficiently is just as critical to the success of the business as using a common set of applications for accounting and human resources (ERP) and marketing and sales (CRM). Read this paper to learn more.
Posted: 10 Aug 2010 | Published: 20 Apr 2009

IBM

Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER: Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Siebel CRM On Demand: Best Practices for Pipeline Management
sponsored by Oracle Corporation
WHITE PAPER: This white paper discusses common factors that impact the ability to effectively manage the sales pipeline and details processes and best practices that can help companies overcome sales challenges and establish a critical competitive advantage.
Posted: 06 Mar 2007 | Published: 01 Jan 2007

Oracle Corporation

Optimize sales effectiveness - SAP CRM rapid-deployment solution for mobile sales
sponsored by Hewlett-Packard Company
WHITE PAPER: View this resource to learn how to get your essential customer relationship management (CRM) functionality quickly and affordably through a variety of mobile devices.
Posted: 26 Sep 2013 | Published: 31 May 2013

Hewlett-Packard Company

Integration for a Customer-Centric View: How to Successfully Integrate Front- and Back-office Applications in Your Small- or Medium-sized Business
sponsored by Sage SalesLogix
WHITE PAPER: In order for CRM to work effectively, all departments must communicate and have access to centralized customer information. Learn how to successfully integrate front and back office applications to provide a complete view of all customer interactions.
Posted: 26 Jul 2006 | Published: 01 Mar 2006

Sage SalesLogix

Top 5 Best Practices for Creating Effective Campaign Dashboards
sponsored by Tableau Software
WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Posted: 04 Jun 2008 | Published: 01 Jun 2008

Tableau Software
 
 
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