Tread carefully with social media-based customer loyalty programs
sponsored by Infor CRM
EGUIDE:
Read this tip guide now to learn expert tips for interacting with your customers through Web 2.0.
Posted: 08 Feb 2012 | Published: 08 Feb 2012
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How to tackle trust and co-operation
sponsored by ComputerWeekly.com
WHITE PAPER:
It is well-known that eCommerce transactions require a level of trust between participants in that trust, in this context, gives each partner confidence that the other will fulfil his part of a bargain in the future.
Posted: 25 Oct 2011 | Published: 25 Oct 2011
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Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers
sponsored by SAP America, Inc.
CASE STUDY:
Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience.
Posted: 07 Feb 2012 | Published: 07 Feb 2012
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Six Success Factors for Building a Best-Run Marketing Organization
sponsored by SAP America, Inc.
WHITE PAPER:
This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.
Posted: 18 Oct 2010 | Published: 18 Oct 2010
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European cross-border e-commerce
sponsored by ComputerWeekly.com
IT BRIEFING:
European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals.
Posted: 17 Jan 2012 | Published: 17 Jan 2012
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Booz&Co: M-Commerce Comes of Age. Collaborate to Succeed
sponsored by ComputerWeekly.com
WHITE PAPER:
This perspective paper covers the forces that are driving the m-commerce market, the benefits available, and the kinds of business models and partnerships that are seeking to achieve that credible scale over time.
Posted: 20 Sep 2011 | Published: 20 Sep 2011
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Communication & collaboration in the Enterprise 2.0 world
sponsored by Huddle
WHITE PAPER:
This informative paper describes enterprise 2.0, how you can make the leap from 1.0 to 2.0 as well as real-world examples of successfully engaging web content management.
Posted: 01 Jan 2012 | Published: 01 Jan 2012
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Are your online customers struggling? Learn how to increase satisfaction and drive revenues
sponsored by Tealeaf
WHITE PAPER:
Knowing why a customer is dissatisfied with your company's online interaction is essential to successful online marketing. Read this white paper to learn about Customer Struggle and how you can eliminate it from your online customer interactions.
Posted: 29 Sep 2011 | Published: 29 Sep 2011
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Protect Your Customer Base by Ensuring the Best Customer Experience
sponsored by LogMeIn, Inc.
WHITE PAPER:
Access this whitepaper to learn more about the changing landscape for mobile devices and platforms, and how remote support can help improve customer service.
Posted: 01 Feb 2012 | Published: 01 Feb 2012
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Assessment Cross-Channel Experience Assessment
sponsored by IBM
WHITE PAPER:
This paper offers information on rapidly developing a cross-channel strategy that reflects current customer trends and priorities, assesses a company’s Channel Capability Maturity, and helps to determine optimal future maturity needed to support the channel strategy.
Posted: 17 Nov 2011 | Published: 17 Nov 2011
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