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How to start, refine and improve your social media business strategy
sponsored by ComputerWeekly.com
BOOK: This extract from Adam Gray's  book, Brilliant Social Media will help your organisation get started with social media, then refine and improve your strategy to get real business results.
Posted: 22 Apr 2014 | Published: 22 Apr 2014

ComputerWeekly.com

Customer Experience Management: Digital tools to create a compelling brand experience
sponsored by OpenText
WHITE PAPER: In this resource, discover what it takes to provide consistent customer experiences across multiple channels in order to increase brand loyalty, grow profit margins, and reduce costs. Also, learn how web content management (WCM) tools give you the ability to create these experiences.
Posted: 27 Aug 2013 | Published: 31 May 2013

OpenText

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008

TechTarget

The Promises and Pitfalls of Social Media in the Legal Community
sponsored by iCONECT
WHITE PAPER: From personal brand building to professional practice, social media offers professionals a host of opportunities and pitfalls to drive success or failure. Access this white paper to learn about the legal considerations surrounding content on social media websites.
Posted: 16 Jun 2011 | Published: 09 Jun 2011

iCONECT

Case Study: ArcSight, Inc.
sponsored by TechTarget
CASE STUDY: ArcSight, Inc., a leading provider of security and compliance solutions, turned to TechTarget when it wanted to reach highly-qualified prospects to extend the scope of its brand to include network management solutions.
Posted: 28 Dec 2007 | Published: 01 Dec 2007

TechTarget

Building a Global B2B Brand
sponsored by Wipro Technologies
CASE STUDY: In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.
Posted: 12 Jun 2009 | Published: 12 Jun 2009

Wipro Technologies

That Was Then This Is Now: The New Rules of Email Marketing
sponsored by Silverpop Systems Inc.
WHITE PAPER: In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004

Silverpop Systems Inc.

Reverse Logistics Management-- An Effective Strategy for Revenue Maximization in CPG Industry
sponsored by Wipro Technologies
WHITE PAPER: This paper presents an overview and introduction to reverse logistics and how to manage reverse logistics in the CPG industry in an efficient manner.
Posted: 27 Jul 2009 | Published: 06 Apr 2009

Wipro Technologies
 
 
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