Brand Image White Papers, Software Downloads, Definition and Webcasts

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May 20, 2013

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Brand Image

Brand Image Reports

Creating Brand Advocates -- Connected Intelligence & Brand Advocates. sponsored by Hewlett-Packard Limited VIDEO: In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand. Posted: 21 Jan 2013 \| Premiered: 04 Nov 2012 TOPICS: Brand Loyalty \| Branding \| CRM \| Web 2.0

Using Social Gaming to Drive Engagement: Insights and Best Practices for Brand Managers sponsored by Oracle Corporation WHITE PAPER: Access this insightful white paper presenting eight best practices and two case studies highlighting ways marketers can use social games to build brand recognition. Posted: 03 Jan 2013 \| Published: 31 Aug 2012 TOPICS: Branding \| Customer Loyalty \| Customer Retention \| Social Computing

How Brands Can Optimize Social Strategies with Analytics White Paper sponsored by Oracle Corporation WHITE PAPER: Access this white paper which draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies. Posted: 02 Jan 2013 \| Published: 31 Aug 2012 TOPICS: Branding \| CRM \| Customer Satisfaction \| Data Analytics \| Data Mining \| Social Computing

Five Questions About Managing Social Media that You Should Ask Your Agency White Paper sponsored by Oracle Corporation WHITE PAPER: Choosing the right marketing or branding agency for your company is a complicated task. This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs. Posted: 02 Jan 2013 \| Published: 30 Sep 2012 TOPICS: Branding \| CRM \| Social Computing \| Web 2.0

MicroScope October 2011: A special issue examining the latest tools the channel can use to communicate with customers sponsored by MicroScope EZINE: This issue of the digital magazine is designed to capture what is an ever changing communications landscape and provides some food for thought to those wondering how they can get the most out of it personally and as a business. Posted: 21 Oct 2011 \| Published: 21 Oct 2011 TOPICS: Branding \| CRM \| Customer Interaction Services \| Customer Retention \| Marketing \| Social Networking

Case Study: ArcSight, Inc. sponsored by TechTarget CASE STUDY: ArcSight, Inc., a leading provider of security and compliance solutions, turned to TechTarget when it wanted to reach highly-qualified prospects to extend the scope of its brand to include network management solutions. Posted: 28 Dec 2007 \| Published: 01 Dec 2007 TOPICS: Branding \| Campaign Management \| Computer Software Industry \| Lead Generation \| Network Management \| Online Marketing \| ROI

Five Keys to Your CRM Success sponsored by Salesforce.com WHITE PAPER: A successful CRM strategy can give small and midsize businesses (SMBs) competitive advantage. This white paper presents five key steps to developing a customer-centric approach for every aspect of business. Posted: 04 Oct 2006 \| Published: 01 Oct 2006 TOPICS: Branding \| CRM \| CRM Best Practices \| CRM Software \| Customer Loyalty \| SMBs

Building a Global B2B Brand sponsored by Wipro Technologies CASE STUDY: In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies. Posted: 12 Jun 2009 \| Published: 12 Jun 2009 TOPICS: Branding \| Business Environment \| CEOs \| Collaboration \| IT Infrastructure \| Marketing \| Six Sigma

The Promises and Pitfalls of Social Media in the Legal Community sponsored by iCONECT WHITE PAPER: From personal brand building to professional practice, social media offers professionals a host of opportunities and pitfalls to drive success or failure. Access this white paper to learn about the legal considerations surrounding content on social media websites. Posted: 16 Jun 2011 \| Published: 09 Jun 2011 TOPICS: Branding \| Compliance Best Practices \| Legal Services Industry \| Social Computing \| Social Networking \| Web 2.0 \| Web Content Management \| Web Identities

Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience sponsored by Wipro Technologies WHITE PAPER: Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools. Posted: 17 Dec 2009 \| Published: 17 Dec 2009 TOPICS: Branding \| Customer Interaction Services \| Customer Retention \| Customer Satisfaction \| Marketing \| Retail Channels \| Retail Trade Industry \| Social Computing \| Social Networking

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