Brand Loyalty White Papers

FREE MEMBERSHIP - Create your personalized Bitpipe Service!

Members: Sign in

Dec 2, 2009

Search Help

Business of Information Technology > Business Processes > Marketing > Branding >
Brand Loyalty
DEFINITION: Brands that consumers generally buy from the same manufacturer repeatedly over time rather than buying from multiple suppliers within the category. It also refers to the degree to which a consumer consistently purchases the same brand within a product class.
Brand Loyalty White Papers (View All Report Types)
1 Match

Reverse Logistics Management-- An Effective Strategy for Revenue Maximization in CPG Industry

sponsored by Wipro Technologies

WHITE PAPER: This paper presents an overview and introduction to reverse logistics and how to manage reverse logistics in the CPG industry in an efficient manner.

Posted: 27 Jul 2009 | Published: 27 Jul 2009

1 Match

Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

Browse by Report Type:
Brand Loyalty Whitepapers | Brand Loyalty Multimedia | Brand Loyalty IT Downloads

Brand Loyalty Product Details | Brand Loyalty Companies

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines


Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other
TechTarget Corporate Web Site \| Media Kits All Rights Reserved, Copyright 2000 - 2009, TechTarget \| Read our Privacy Statement