DEFINITION: Brands that consumers generally buy from the same manufacturer repeatedly over time rather than buying from multiple suppliers within the category. It also refers to the degree to which a consumer consistently purchases the same brand within a product class.
WHITE PAPER:
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Discover the benefits of integrated brand ma...
WHITE PAPER:
This white paper reviews a security approach that's integrated with your business strategy. Without this, you're risking a lot more than downtime or the simple loss of information assets or capital-you may be betting your organization...
TechTarget provides enterprise IT professionals with the information they need to perform their jobs
- from developing strategy, to making cost-effective IT purchase decisions and managing their
organizations' IT projects - with its network of
technology-specific Web sites, events and magazines
Free Newsletters
