Brand Loyalty White Papers

FREE MEMBERSHIP - Create your personalized Bitpipe Service!

May 26, 2013

Business of Information Technology > Business Processes > Marketing > Branding >
Brand Loyalty
DEFINITION: Brands that consumers generally buy from the same manufacturer repeatedly over time rather than buying from multiple suppliers within the category. It also refers to the degree to which a consumer consistently purchases the same brand within a product class.
Brand Loyalty White Papers (View All Report Types)
6 Matches

Social Customer Service: The Pivotal Driver of the Social Enterprise sponsored by LiveOps WHITE PAPER: Read this paper to see how you can maximize your customer relationship management efforts through social customer service and foster brand loyalty, higher customer lifetime value, enhanced customer experience, and higher revenues. Posted: 06 Jul 2012 \| Published: 06 Jul 2012 TOPICS: Brand Loyalty \| CRM \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Social Networking \| Web 2.0

Vision Paper: Exceptional Experiences:The key to customer engagement sponsored by IBM WHITE PAPER: The online world is one vast opportunity for growing your business. As the Internet continues to grow, with nearly two billion people and billions of devices already connected, most companies now rightly focus much of their marketing energy on getting the most return from all Internet channels. Posted: 01 Dec 2011 \| Published: 01 Dec 2011 TOPICS: Brand Loyalty \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| eCommerce \| Social Computing \| Web Development

Reverse Logistics Management-- An Effective Strategy for Revenue Maximization in CPG Industry sponsored by Wipro Technologies WHITE PAPER: This paper presents an overview and introduction to reverse logistics and how to manage reverse logistics in the CPG industry in an efficient manner. Posted: 27 Jul 2009 \| Published: 06 Apr 2009 TOPICS: Brand Loyalty \| Branding \| Environmental Compliance \| Manufacturing \| Manufacturing Systems \| Supply Chain Intelligence \| Supply Chain Management \| Supply Chains

VeriSign Mobile Enterprise Services: Enabling Next-Generation Mobile Messaging for Enterprises sponsored by VeriSign, Inc WHITE PAPER: This Solution Paper provides an overview of the rapidly growing mobile messaging and alerts market, and introduces a solution that addresses that market: VeriSign Mobile Messaging, an offering of VeriSign Mobile Enterprise Services (VMES). Posted: 05 Jun 2009 \| Published: 02 Dec 2008 TOPICS: Brand Loyalty \| Enterprise Applications Software \| Messaging Middleware \| Messaging Security \| Mobile Device Management \| Mobile Device Management Software \| Mobile Workers \| PDA

Email Marketing Goes Social sponsored by Silverpop Systems Inc. WHITE PAPER: Read this paper to get tips about how to best implement a successful social email marketing campaign. Posted: 26 Nov 2008 \| Published: 26 Nov 2008 TOPICS: Brand Loyalty \| CRM \| Customer Satisfaction \| Email Marketing \| Internet \| Social Computing \| Social Networking

The High Stakes of Security: Protecting Your Brand sponsored by IBM Software Group WHITE PAPER: This white paper reviews a security approach that's integrated with your business strategy. Without this, you're risking a lot more than downtime or the simple loss of information assets or capital-you may be betting your organization... Posted: 26 Jul 2007 \| Published: 01 Dec 2006 TOPICS: Brand Loyalty \| Data Security \| Risk Assessment \| Risk Management \| Security Threats \| Vulnerability Management

6 Matches

Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

Browse by Report Type:
Brand Loyalty White Papers | Brand Loyalty Multimedia | Brand Loyalty IT Downloads

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines


Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other
TechTarget Corporate Web Site \| Media Kits All Rights Reserved, Copyright 2000 - 2013, TechTarget \| Read our Privacy Statement