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Brand Loyalty

DEFINITION: Brands that consumers generally buy from the same manufacturer repeatedly over time rather than buying from multiple suppliers within the category. It also refers to the degree to which a consumer consistently purchases the same brand within a product class.


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Brand Management - Leveraging the Power of Integrated Marketing
sponsored by SAP America Inc
WHITE PAPER: The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Discover the benefits of integrated brand ma...
Posted: 01 Feb 2008 | Published: 01 Feb 2008
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The High Stakes of Security: Protecting Your Brand
sponsored by IBM Software Group
WHITE PAPER: This white paper reviews a security approach that's integrated with your business strategy. Without this, you're risking a lot more than downtime or the simple loss of information assets or capital-you may be betting your organization...
Posted: 26 Jul 2007 | Published: 01 Dec 2006
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